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Heska Announces Launch of New Website

LOVELAND, Colo., Nov. 19 /PRNewswire-FirstCall/ -- In a series of new initiatives to enhance its customers' experience, Heska Corporation (Nasdaq: HSKA) ("Heska" or the "Company") announced today the launch of its new and improved website. The upgraded site is the result of several months of analysis, design and programming to align the site with the company's new brand image and strategic objectives.


In addition to the site's many new technical features, the design and interface present a dramatic improvement. The site's navigation is streamlined, making it more intuitive and user-friendly. In the coming weeks, Heska will be introducing new site features including a login where pages are populated with user defined content, special offers and access for continuing education opportunities. Of special interest is an exciting new online customer rewards program that will be launching, unique to Heska, and designed specifically to benefit our veterinary partners.

"We think this presentation provides greater ease and efficiency as users access their resources while simultaneously inviting the veterinary industry to learn more about Heska's stream of new solutions for their practice. This new site coming online is part of a larger effort to offer our customers the best possible service and support," said Michael J. McGinley, President and Chief Operating Officer of Heska Corporation.

Heska's website can be viewed at

About Heska

Heska Corporation (NASDAQ: HSKA) sells advanced veterinary diagnostic and other specialty veterinary products. Heska's state-of-the-art offerings to its customers include diagnostic instruments and supplies as well as single use, point-of-care tests, pharmaceuticals and vaccines. The company's core focus is on the canine and feline markets where it strives to provide high value products and unparalleled customer support to veterinarians. For further information on Heska and its products, visit the company's website at

Forward-Looking Statements

This announcement contains forward-looking statements regarding Heska's future operations. These statements are based on current expectations and are subject to a number of risks and uncertainties. Investors should note that these statements are based on current plans, which may not be fulfilled as expected and may not have the positive impact even if fulfilled as expected. In addition, factors that could affect the business and financial results of Heska generally include the following: uncertainties related to the loss of access to products from Abbott Point of Care Inc. after November 1, 2009, which represent approximately 18% of Heska's revenue for the year ended September 30, 2009; uncertainties regarding Heska's reliance on third parties to whom Heska has granted substantial marketing rights to certain of Heska's existing products and whom may be large Heska customers; uncertainties regarding Heska's ability to generate profits and positive cash flow in future periods; uncertainties surrounding the success of future products, including Heska's ability to adhere to stated deadlines and successfully commercialize such products; risks regarding Heska's ability to successfully market, sell and distribute its products in an economically sustainable manner; uncertainties related to Heska's ability to maintain its listing on the Nasdaq Capital Market; competition, including uncertainties regarding the impact of new products competitors have recently launched or may launch in the future; risks regarding Heska's reliance on third-party suppliers, which is substantial and could have significant negative consequences if Heska were to lose exclusive rights or access to a product due to a supplier decision or for other reasons; risks related to Heska's reliance on third parties to properly and timely complete certain research and development activities; and the risks set forth in Heska's filings and future filings with the Securities and Exchange Commission, including those set forth in Heska's Annual Report on Form 10-K for the year ended December 31, 2008 and Quarterly Report on Form 10-Q for the quarter ended September 30, 2009.

SOURCE Heska Corporation

SOURCE Heska Corporation
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