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Herborium Group Shareholders Update
Date:10/27/2011

commercialized or is ready for commercialization. Herborium has also secured a pipeline of product extensions that will assure the Company's positioning  in the marketplace and stream of revenues. The combined market for non-traditional treatments and healthy lifestyles expenditures in the USA alone exceeds $50 Billion with natural medicine being responsible for over 70% of the spending.  The overall potential for botanical drugs may exceed $3 trillion USD worldwide.

Herborium lead Botanical Therapeutic® - AcnEase® , (www.acnease.com is all botanical ingredients based medicine that addresses the need for an effective and safe solution  in the treatment of acne and symptoms of Rosacea.. The National Institute of Arthritis and Musculoskeletal and Skin Diseases Website (Division of National Institutes of Health) reports that in the US alone nearly 85% of people between the ages of 12 and 24 develop acne, and 60 million Americans have existing acne. Rosacea afflicts over 17 million Americans and is a much more prevailing problem in Europe with no known solution in sight.  AcnEase is an all natural systemic product that safely and effectively targets acne and Rosacea in both females and males of all ages.  The results of AcnEase have been impressive with up to 95% of patients seeing improvement after the first course of treatment. Those suffering from symptoms of Rosacea noted up to 90% improvement in skin related symptoms as well as GI and opthomological symptoms.

During the recent months, a significant progress has been made through our marketing efforts, with special focus on Social Marketing strategy, to capitalize on the unique benefits of AcnEase, and on growing consumer needs, exasperated by a recent withdrawal of the Roche Pharmaceutical product - Accutane , the only systemic competition for AcnEas, and by the increasing demand for natural medicines.

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SOURCE Herborium Group, Inc.
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