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Herbal Dietary Supplement Retail Sales Up 7.9% in 2013
Date:9/3/2014

ls a significant quantity of herbal supplements. (This 9.9% increase also contrasts with NBJ's more conservative estimate of 8.8% noted above, based on NBJ's range of market data sources for natural food retail outlets.)

The five top-selling herbal supplements — as coded by primary ingredient — of 2013 in the natural channel, according to SPINS, were turmeric (Curcuma longa) and extracts standardized to curcumin; grass (wheat and barley; Triticum aestivum and Hordeum vulgare, respectively); flaxseed (Linum usitatissimum) and/or flax oil; aloe vera (Aloe vera); and spirulina/blue-green algae (Arthrospira spp.). Turmeric showed a 26.2% increase in sales in 2013, taking the top ranking in the natural channel (turmeric ranked third in 2011 and 2012).

The online version of the HerbalGram report comprises five tables illustrating herbal supplement sales, including a table of the 40 top-selling herbal supplements in the mainstream multi-outlet channel as determined by SPINS/IRI, as well as a table of the 20 top-selling botanical supplements in the natural channel as determined by SPINS. The top-selling herbal supplements in each channel are different, both due to different preferences and values of shoppers in health and natural foods stores versus those in mainstream stores.

In addition to the retail channels discussed, herbal dietary supplements are sold in the United States through mail order catalogs, Internet sites, radio and television direct sales outlets, network marketing firms that sell directly to the consumer, health professionals who sell supplements from their offices, and various other channels.

HerbalGram is available at some bookstores and natural food stores and is mailed to members of ABC. The annual HerbalGram herb market report article is posted on the ABC website, accessible

SOURCE American Botanical Council
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