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Herbal Dietary Supplement Retail Sales Up 7.9% in 2013
Date:9/3/2014

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NBJ, a publication of New Hope Natural Media in Boulder, Colorado, estimated the total herb supplement sales figures for 2013 based on data from market research firms, company surveys, interviews with major retailers and industry experts, and various published and unpublished secondary material.

In previous years, HerbalGram has featured separate mainstream multi-outlet sales data from the Chicago-based IRI and Schaumburg, Illinois-based SPINS. For 2013, the two firms collaborated to present a combined report, with market channel coverage including food, drug, and mass-market retailers as well as military commissaries, select buyer's clubs, and so-called dollar stores. (The collaborative SPINS/IRI reporting does not include convenience store sales.) In the mainstream multi-outlet channel, SPINS/IRI determined a total sales figure of $994,228,073 for botanical dietary supplements in 2013 — an increase of 9.4% over 2012.

The top-selling herbs — as coded by primary ingredient — of 2013 in the mainstream multi-outlet channel, according to SPINS/IRI, were horehound (Marrubium vulgare), a key ingredient in throat drops; yohimbe (Pausinystalia johimbe), used in numerous athletic performance and sexual enhancement products; cranberry (Vaccinium macrocarpon), popular primarily for its claimed benefit of helping to prevent urinary tract infections; black cohosh (Actaea racemosa), a popular aide to manage menopausal symptoms; and senna (Senna alexandrina), used as a stimulant laxative.

SPINS calculated sales of botanical dietary supplements in the natural channel to be $320,722,598, a significant increase of 9.9% over 2012 sales in this channel. SPINS' figure does not include sales from the United States' largest natural foods chain store, Whole Foods Market, which sel
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SOURCE American Botanical Council
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