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Heraeus Expands Its Venus White Line of Whitening Maintenance and Oral Care Products
Date:2/15/2013

ening Toothpaste
  • A toothpaste that provides gentle cleaning and anti-cavity protection.
    • Low abrasion formula protects enamel while gently removing surface stains.
    • Contains fluoride to aid in the prevention of tooth decay.
    • Clean mint flavor.
  • Venus Smile Oral Care Probiotic Mints
    • 100% natural daily mints help keep smiles healthy, bright and fresh.
      • Support the health of teeth and gums
      • Freshen breath
      • Release a low dose of hydrogen peroxide to provide a gradual and gentle whitening effect.
  • Venus Smile Lip Balm
    • Made with all natural ingredients, including beeswax, aloe, shea butter, and Vitamin E.
    • Semi-translucent in color.
    • Fresh minty flavor.
  • "The Venus Whitening and Oral Care family of products is designed not only to enhance patient care," said Amy Holmes , Venus White Product Manager, "but to help dental practices reclaim a significant portion of the whitening and oral care product sales that has migrated to the over-the-counter market in recent years."  To that end, Ms. Holmes indicated that Heraeus is providing marketing support for its new oral care products.

    In addition to supporting its dental practice customers, Heraeus and its Venus White product line regularly provide support to numerous charitable causes, including research for breast cancer.

    To keep its customers up-to-date regarding product developments, special promotions, educational offerings and other value-added services, Heraeus is asking customers to share their email addresses.  In return, the company will send the customer a free gift.  Details are available at

    SOURCE Heraeus
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