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Help Your Favorite Charity Win $1,000 from Cold-EEZE®!
Date:9/1/2011

DOYLESTOWN, Pa., Sept. 1, 2011 /PRNewswire/ -- ProPhase Labs (NASDAQ: PRPH), makers of Cold-EEZE®, announced today that they will be donating $1,000 to a well-deserving, locally nominated and voted upon charity every month for 18 months through their "Share Your Cause, Not Your Cold" contest, hosted exclusively on Facebook. The winning charity must be a registered, qualified and valid non-for-profit organization organized under the I.R.S. code 501(c)(3) and be located within the fifty (50) United States and the District of Columbia.

The contest will run from Thursday, September 1, 2011 at 9AM EDT through Sunday, April 1, 2012 at 11:59PM EDT. To nominate a local cause, all one must do is submit a "Cold-EEZE® Share Your Cause, Not Your Cold" Contest Nomination application at http://www.facebook.com/ColdEEZE?sk=app_215117178528798. Once the nominations for that month have been gathered, a panel of judges selected by Cold-EEZE will select up to five finalists, to be voted on by fans across the nation. The fans will have approximately two weeks to vote and a winner will be announced at the end of every month. Each month a new cause will win $1,000 from Cold-EEZE®!

The winning organization will receive $1,000 and the person who nominated the cause will receive a Flip Camera to film their cause in action to help further awareness for the cause by obtaining footage that will be promoted on the Cold-EEZE® Website, www.coldeeze.com and on the Cold-EEZE® Facebook Fan page, www.Facebook.com/ColdEEZE. Each person is allowed one submission per month and is encouraged to spread the word to their social network and to encourage them to vote for their cause at http://www.facebook.com/ColdEEZE?sk=app_215117178528798!

"At Cold-EEZE®, we've always felt strongly about being involved in the community," says Ted Karkus, Chairman and CEO of ProPhase Labs. "Being involved in charitable work is just another way for Cold-EEZE® to help people feel better. We look forward to hearing all about the local causes that you care most about in your neighborhoods, contributing to them and sharing them with our entire community."

For the official rules and timeline for the "Share Your Cause, Not Your Cold" contest, please visit http://www.facebook.com/ColdEEZE?sk=app_215117178528798.

About ProPhase Labs

ProPhase Labs (NASDAQ: PRPH) is a diversified natural health medical science company. It is a leading marketer and manufacturer of the Cold-EEZE® cold remedy family of lozenges clinically

proven to significantly reduce the severity and duration of the common cold. Cold-EEZE® customers include leading national retailers, chain food, drug and mass merchandise stores, wholesalers and distributors, as well as independent pharmacies. ProPhase Labs has several wholly owned subsidiaries including a manufacturing unit, which consists of an FDA registered facility to manufacture Cold-EEZE® lozenges and fulfill other contract manufacturing opportunities.  ProPhase also owns 50% of Phusion Laboratories, LLC ("Phusion").  Phusion licenses a revolutionary proprietary technology that has the potential to improve the delivery and/or efficacy of many active ingredients or compounds.  Phusion will formulate and test products to exploit market opportunities within ProPhase's robust over-the-counter distribution channels.   For more information visit us at www.ProPhaseLabs.com.

Media Contact:  
Ilisa Wirgin/Jenny Miranda
212-999-5585
iwirgin@5wpr.com
jmiranda@5wpr.com


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SOURCE ProPhase Labs
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