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Help Remedies Suggests People TAKE LESS
Date:10/25/2011

d 25,000 people die of unintentional poisonings from these substances each year.

Help hopes to improve this situation by promising consumers less:

  • Less drugs – All of Help's medicines are made with single active ingredients. help, I have a headache, for example, contains only acetaminophen, whereas some other headache medicines contain two or three drugs.
  • Less dyes – Help's drugs are made with no dyes and the fewest possible coatings. Much of the coating and colors on popular drugs is decoration with no medical benefit.
  • Less confusion – Each product is titled after the symptom it is meant to solve, e.g., help I have allergies, instead of a brand name, so people understand clearly what they are taking and what they are taking it for.

OTC confusion and overdose is a concern among pharmacists. Help's newly appointed Medical Director, Doctor of Pharmacy (Pharm.D.) David Pompei, was well aware of these problems when he first came across help I have a headache in his local drugstore. "Some people think that by adding more warnings to the label you solve the problem of confusion in the drug aisle. But the truth is, the longer the label, the less likely people are to read it. When I saw Help I immediately recognized what it represented – a badly needed move towards simplicity." said Pompei.

While the company encourages consumers to "Take Less", Help isn't an anti-drug company; in fact they are a drug company; one that understands and values the importance of medicine, yet thinks that simplicity and moderation are desperately needed in the industry.

The "Take Less" message and Help's seven OTC products debut this month in over 8,000 Walgreens stores nationwide. With current retail distribution including Duane Reade, Pharmaca, select Target stores, and boutique hotels, this national expansion provides Help's simple, mod
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