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Help Remedies Suggests People TAKE LESS
Date:10/25/2011

NEW YORK, Oct. 25 2011 /PRNewswire/ -- Help Remedies, the New York-based creator of minimalist over-the-counter medicine, launches the bold statement "Take Less", calling out big pharma for its excesses and promoting the idea of moderation in OTC drugs. In a category that traditionally promotes more, extra, bigger, faster, etc., boutique pharma company Help (helpineedhelp.com) is communicating a unique message, that less – less drugs, less dyes, less coatings – is sometimes more. Help's "Take Less" message and products are now available nationally at Walgreens, so that people across the country will have access to simple answers to basic healthcare issues.

(Photo: http://photos.prnewswire.com/prnh/20111025/NY92567 )

Founded in 2008 by former advertising executives Richard Fine and Nathan Frank, Help began as a passion project – a response to personal distrust and confusion with OTC products, packaging and language. The brand quickly amassed a cult following for its sleek, eco-friendly packaging, clever product monikers, and online wit amid a characteristically staid category.

After their initial launch, Help discovered some problems bigger than packaging. "Drug companies' ongoing need to make more and sell more results in a proliferation of complicated and unclear products – mixed active ingredients, higher dosages, unnecessary dyes and coatings. All of this nonsense makes for a confused consumer, who very often has little idea what drugs they are actually consuming when they reach for a bottle of pain medicine," said Help Co-Founder and CEO Richard Fine.

More than an incidental annoyance, this confusion can actually be dangerous. According to the National Safety Council, increases in accidental overdoses of over-the-counter, prescription, and illegal drugs are one of the fastest-rising causes of accidental death in the United States: An estimate
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