Navigation Links
Help Remedies Suggests People TAKE LESS
Date:10/25/2011

NEW YORK, Oct. 25 2011 /PRNewswire/ -- Help Remedies, the New York-based creator of minimalist over-the-counter medicine, launches the bold statement "Take Less", calling out big pharma for its excesses and promoting the idea of moderation in OTC drugs. In a category that traditionally promotes more, extra, bigger, faster, etc., boutique pharma company Help (helpineedhelp.com) is communicating a unique message, that less – less drugs, less dyes, less coatings – is sometimes more. Help's "Take Less" message and products are now available nationally at Walgreens, so that people across the country will have access to simple answers to basic healthcare issues.

(Photo: http://photos.prnewswire.com/prnh/20111025/NY92567 )

Founded in 2008 by former advertising executives Richard Fine and Nathan Frank, Help began as a passion project – a response to personal distrust and confusion with OTC products, packaging and language. The brand quickly amassed a cult following for its sleek, eco-friendly packaging, clever product monikers, and online wit amid a characteristically staid category.

After their initial launch, Help discovered some problems bigger than packaging. "Drug companies' ongoing need to make more and sell more results in a proliferation of complicated and unclear products – mixed active ingredients, higher dosages, unnecessary dyes and coatings. All of this nonsense makes for a confused consumer, who very often has little idea what drugs they are actually consuming when they reach for a bottle of pain medicine," said Help Co-Founder and CEO Richard Fine.

More than an incidental annoyance, this confusion can actually be dangerous. According to the National Safety Council, increases in accidental overdoses of over-the-counter, prescription, and illegal drugs are one of the fastest-rising causes of accidental death in the United States: An estimated 25,000 people die of unintentional poisonings from these substances each year.

Help hopes to improve this situation by promising consumers less:

  • Less drugs – All of Help's medicines are made with single active ingredients. help, I have a headache, for example, contains only acetaminophen, whereas some other headache medicines contain two or three drugs.
  • Less dyes – Help's drugs are made with no dyes and the fewest possible coatings. Much of the coating and colors on popular drugs is decoration with no medical benefit.
  • Less confusion – Each product is titled after the symptom it is meant to solve, e.g., help I have allergies, instead of a brand name, so people understand clearly what they are taking and what they are taking it for.

OTC confusion and overdose is a concern among pharmacists. Help's newly appointed Medical Director, Doctor of Pharmacy (Pharm.D.) David Pompei, was well aware of these problems when he first came across help I have a headache in his local drugstore. "Some people think that by adding more warnings to the label you solve the problem of confusion in the drug aisle. But the truth is, the longer the label, the less likely people are to read it. When I saw Help I immediately recognized what it represented – a badly needed move towards simplicity." said Pompei.

While the company encourages consumers to "Take Less", Help isn't an anti-drug company; in fact they are a drug company; one that understands and values the importance of medicine, yet thinks that simplicity and moderation are desperately needed in the industry.

The "Take Less" message and Help's seven OTC products debut this month in over 8,000 Walgreens stores nationwide. With current retail distribution including Duane Reade, Pharmaca, select Target stores, and boutique hotels, this national expansion provides Help's simple, moderate approach to medicine to an ever-greater consumer base.

Contact:  Kimberly Oliver, Help Remedies, +1-646-233-5863


'/>"/>
SOURCE Help Remedies
Copyright©2010 PR Newswire.
All rights reserved

Related medicine technology :

1. K-State Researchers Awarded Nearly $1 Million to Test Remedies, Investigate Link Between E. Coli and Distillers Grains
2. When It Comes to Natural Remedies for Hormonal Balance, the Proof Is in the Clinical Research
3. Bionorica Offers Tips on Selecting Safe and Effective Natural Remedies for Children
4. Native Remedies NutraRx Brand of Natural Products for Medical Practitioners Among First to Earn Prestigious Emerson EQP Seal
5. Generational Equity Announces Sale of B-Pharm, Inc. dba Remedies Pharmacy to a Private Investment Group
6. The Institute for Specialized Medicine Launches GLUTEN-FREE REMEDIES, a New Line of Gluten-free Food Supplements and Herbs.
7. Study Suggests High-Dose Fish Oil May Significantly Improve Behavior in Children with ADHD
8. Study Suggests Soy Protein May Reduce Prostate Cancer Risk
9. Risks Associated With Face Transplants May Be Lower Than Previously Thought, ASPS Journal Review Suggests
10. Recent Data Study Suggests Cortisol Could Help Alleviate Suffering for Those With Chronic Fatigue Syndrome and Fibromyalgia
11. New Survey Suggests Cultural Ambivalence to Allergies Leaves Many Suffering Needlessly
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/24/2016)... 24, 2016   Bay Area Lyme Foundation ... Dean Center for Tick Borne Illness , Harvard ... MIT Hacking Medicine, University of California, Berkeley, and ... the five finalists of Lyme Innovation , ... than 100 scientists, clinicians, researchers, entrepreneurs, and investors ...
(Date:6/24/2016)... SAN CLEMENTE, Calif. , June 24, 2016  American Respiratory ... testing company, is now able to perform sophisticated lung assessments in ... Medical Technologies , Inc. Patients are no longer ... to ndd,s EasyOne PRO ® , ARL patients like Jeanne R. ... testing done in the comfort of her own home. ...
(Date:6/24/2016)... , June 24, 2016  Arkis BioSciences, ... less invasive and more durable cerebrospinal fluid treatments, ... funding.  The Series-A funding is led by Innova ... Fund, and other private investors.  Arkis, new financing ... instrumentation and the market release of its in-licensed ...
Breaking Medicine Technology:
(Date:6/25/2016)... , ... June 25, 2016 , ... "With 30 hand-drawn ... specific project," said Christina Austin - CEO of Pixel Film Studios. , ProHand ... all within Final Cut Pro X . Simply select a ProHand generator and ...
(Date:6/25/2016)... Montreal, Canada (PRWEB) , ... June 25, 2016 , ... ... the pursuit of success. In terms of the latter, setting the bar too high ... low, risk more than just slow progress toward their goal. , Research from ...
(Date:6/24/2016)... Texas (PRWEB) , ... June 24, 2016 , ... ... International Conference and Scientific Sessions in Dallas that it will receive two significant ... of the grants came as PHA marked its 25th anniversary by recognizing patients, ...
(Date:6/24/2016)... , ... June 24, 2016 , ... People across the ... Genome magazine’s Code Talker Award, an essay contest in which patients and their families ... to be presented at the 2016 National Society of Genetic Counselors (NSGC) Annual Education ...
(Date:6/24/2016)... ... ... National recruitment firm Slone Partners is pleased to announce the ... as Vice President of North American Capital Sales at HTG Molecular . ... team in the commercialization of the HTG EdgeSeq system and associated reagents in North ...
Breaking Medicine News(10 mins):