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Healthy Advice™ Networks Physicians Participate in Panel at Sales Force Effectiveness Conference
Date:6/15/2010

f how sales representatives can provide value to physicians in the absence of new clinical information, the panel said they welcomed any information that helped them better serve their patients. "For example," commented Dr. Donna Gavarone, "I appreciate updates on a brand's formulary status, rebate programs or patient assistance programs."  Dr. Gene Geld added, "Obviously when there is new information about clinical trials or a recommendation on the product's patient profile, I want it as soon as it's available.  The better informed I am, the more likely I am to include a brand as part of my patients' treatment plans."

Deborah Schnell, President, Sales and Strategic Planning at Healthy Advice Networks and moderator of the panel, summed up the comments by saying, "As physicians' need for timely information has intensified, it is clear the pharmaceutical industry will have to look for new ways to augment the sales representative's call.  The physicians on the panel unanimously agreed that while nothing can replace the personal service of a knowledgeable, customer-centric sales representative, the timeliness of technology fills an unmet need for them and it is the integration of the two that provides the greatest value."  

About Healthy Advice™ Networks, LLC

The Healthy Advice™ Networks mission is to help consumers and healthcare professionals make more informed health decisions by providing trusted, relevant and easy-to-understand health information when and where they need it.  Over 53,000 primary care and specialty physicians throughout the U.S. have chosen Healthy Advice products for their patient-education needs. Healthy Advice Networks is the largest and fastest growing health-information company with programs in th
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