Navigation Links
Healthy Advice™ Networks Physicians Participate in Panel at Sales Force Effectiveness Conference

CINCINNATI, June 15 /PRNewswire/ -- Healthy Advice™ Networks, the nation's leading provider of points-of-care health-education programs for consumers and physicians, hosted a panel of their physicians at the recent eyeforpharma Sales Force Effectiveness Conference held in Princeton, New Jersey.  The panel, consisting of nine primary care physicians, offered direct feedback to pharmaceutical executives regarding how sales representatives could more effectively communicate and provide greater value to physicians and their practices.  

The pharmaceutical industry continues to face tremendous challenges accessing doctors, one of their most important customers.  A recent survey conducted by ZS Associates reported that the number of physicians who are "rep-accessible," defined as meeting with at least 70 percent of sales representatives, dropped by 18 percent. Additionally, only 58 percent of doctors are now considered rep-friendly, substantially less than the 71 percent reported in the previous survey. (1)

The physicians spoke candidly about how the practice of medicine has changed, citing demands on their time as their single biggest challenge. Yet they also acknowledged their growing need for timely, relevant information.  All nine have the new Healthy Advice product, PracticeWire™, installed in their back offices, providing them with real-time health information all day, everyday. Amassing information from over 40 respected medical journals and news sources, the PracticeWire product also provides customized local information, such as pollen counts or flu outbreaks, brand information from participating sponsors, and a companion website for in-depth research.

Responding to the question of how sales representatives can provide value to physicians in the absence of new clinical information, the panel said they welcomed any information that helped them better serve their patients. "For example," commented Dr. Donna Gavarone, "I appreciate updates on a brand's formulary status, rebate programs or patient assistance programs."  Dr. Gene Geld added, "Obviously when there is new information about clinical trials or a recommendation on the product's patient profile, I want it as soon as it's available.  The better informed I am, the more likely I am to include a brand as part of my patients' treatment plans."

Deborah Schnell, President, Sales and Strategic Planning at Healthy Advice Networks and moderator of the panel, summed up the comments by saying, "As physicians' need for timely information has intensified, it is clear the pharmaceutical industry will have to look for new ways to augment the sales representative's call.  The physicians on the panel unanimously agreed that while nothing can replace the personal service of a knowledgeable, customer-centric sales representative, the timeliness of technology fills an unmet need for them and it is the integration of the two that provides the greatest value."  

About Healthy Advice™ Networks, LLC

The Healthy Advice™ Networks mission is to help consumers and healthcare professionals make more informed health decisions by providing trusted, relevant and easy-to-understand health information when and where they need it.  Over 53,000 primary care and specialty physicians throughout the U.S. have chosen Healthy Advice products for their patient-education needs. Healthy Advice Networks is the largest and fastest growing health-information company with programs in the physician waiting room, exam room and back-office. The award-winning programs are sponsored by leading pharmaceutical and health and wellness brands. For sponsors, Healthy Advice programs provide a proven way to educate patients and physicians at the time treatment decisions are being made.

For more information about Healthy Advice Networks, visit  

For more information about PracticeWire, visit or contact: Eric Lindsey, (201) 220-3945, or email or  Kellee Kelton. (214) 484-6910, or email

(1) ZS Associates. Access Monitor™ Report. Spring 2010.

SOURCE Healthy Advice Networks
Copyright©2010 PR Newswire.
All rights reserved

Related medicine technology :

1. Offers Fathers Day Discounts to Ensure this Fathers Day is a Healthy One
2. NOVAVAX Reports Additional Positive Data from Its Trivalent Seasonal Influenza (VLP) Vaccine Clinical Study in Healthy Adults
3. Fountain Healthy Aging Inc Business Update For Shareholders
4. Sucrets(R) ICE and Twentieth Century Fox Home Entertainment Challenge Kids to Keep the Environment Healthy this Cold Season
5. IncentOne Introduces Next Generation of Healthy Choice Award(TM) Incentive Solution to Drive Consumer and Provider Engagement
6. Healthy Bones Program Reduces Hip Fractures by 37 Percent, Kaiser Permanente Study Finds
7. Anadys Pharmaceuticals Announces Single Dose Safety and Pharmacokinetics Results for ANA598 in Healthy Volunteers
8. Anadys Pharmaceuticals Announces Successful Outcome of ANA598 Healthy Volunteer Study and Finalization of Study Design for Phase Ib Trial in HCV Patients
9. New Research Provides Evidence that Tea May Improve Attention and Focus, Keep Brain Cells Healthy, & Influence Genetics in Cancer
10. Heart Patients More Likely to Adopt Healthy Habits in 3-Year Program Led by Cardiac Rehabilitation Experts, Mayo Clinic Research Shows
11. Discovering How Video Games Can Motivate Healthy Behaviors: More than $2 Million Awarded to 12 Research Teams Across U.S.
Post Your Comments:
(Date:11/25/2015)... THOUSAND OAKS, Calif. , Nov. 25, 2015 /PRNewswire/ ... of a Biologics License Application (BLA) with ... Administration (FDA) for ABP 501, a biosimilar candidate to ... the first adalimumab biosimilar application submitted to the FDA ... biosimilar pathway. Sean E. Harper , M.D., ...
(Date:11/25/2015)... On Tuesday, November 24, 2015, the ... Wright Medical Technology, Inc. for product liability and ... implant device, awarded $11 million in favor of ... and three days of deliberations, the jury found ... designed and unreasonably dangerous, and that Wright Medical ...
(Date:11/25/2015)... -- Allergan plc (NYSE: AGN ) today announced that ... York State Attorney General,s Office to end the ... statutes with the Attorney General over the decision of Forest ... selling the now generic version of memantine immediate release tablets.  ... released its counterclaims against New York , ...
Breaking Medicine Technology:
(Date:11/27/2015)... ... November 27, 2015 , ... According to an article ... the way that they are handling security in light of the recent terrorist attacks ... in an attempt to stop an attack from reaching U.S. soil. Especially around special ...
(Date:11/27/2015)... ... November 27, 2015 , ... A team of Swiss ... to treat it. Surviving Mesothelioma has just posted the findings on the website. ... Zurich analyzed the cases of 136 mesothelioma patients who were treated with chemotherapy followed ...
(Date:11/27/2015)... ... November 27, 2015 , ... "When ... said an inventor from Hillside, N.J. "Many people catch diseases simply from sitting ... individuals will always be protected from germs." , He developed the patent-pending QUDRATECS ...
(Date:11/27/2015)... ... ... The print component of “Supporting Our Caregivers” is distributed ... Minneapolis, South Florida, with a circulation of approximately 250,000 copies and an estimated ... media strategy and across a network of top news sites and partner media ...
(Date:11/27/2015)... ... ... MPWH, the No.1 Herpes-only dating community in the world, revealed that over 50% of its ... 3.7 billion people under the age of 50 – or 67% of the population - ... estimates of HSV-1 infection . , "The data shocks us highly!" said Michelle Li, ...
Breaking Medicine News(10 mins):