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Healthy Advice® Networks Partners With MediaForce PR to Deliver Public Service Announcements to Educate Consumers About Appropriate Use of Prescription Medications
Date:8/9/2011

CINCINNATI, Aug. 9, 2011 /PRNewswire/ -- Healthy Advice® Networks, the nation's leading provider of award-winning patient and physician engagement programs at point-of-care, announces that their partner, MediaForce PR, has been awarded a contract to promote the Food and Drug Administration's campaign, educating consumers about the dangers of prescription misuse including pain relievers. Partnering with MediaForce PR, Healthy Advice Networks will deliver public service announcements for the government and non-profit organizations through their Waiting Room Networks. MediaForce PR has formed a relationship with Healthy Advice Networks on behalf of the government for their superior reputation, extensive reach, and stellar success impacting patient outcomes by delivering actionable information that changes behavior.  

The FDA's educational segments about the proper use and disposal of prescription medicines ran throughout the spring of 2011 in Healthy Advice Primary Care, Women's Health and Arthritis Care Networks. With the potential to impact 170 million consumers and 21,000 physicians in these networks, segments were created to deliver the following messages:  use medicine only as directed, do not share prescription medicines, store medicines in a locked box or closet and out of the reach of children and pets, and who to call for the best way to throw medicines away.  

"We are thrilled to be partnering with the innovative and technically advanced waiting room education programs offered by Healthy Advice Networks," said Bob Gaudian, MediaForce PR President. "Their networks give MediaForce PR clients, such as the FDA, an opportunity to connect with patients at the point-of-care with educational health information that has been proven to deliver results and change health outcomes. We look forward to building a long-term relationship with Healthy Advice Networks to advance health information dissemination."

Deborah Schnell, President of Sales and Strategic Planning at Healthy Advice Networks, added, "We are pleased to be collaborating with MediaForce PR and to promote this critical FDA campaign. Prescription medicine misuse is a crisis in this country and the objective of the campaign is to diminish misuse by targeting the physicians who prescribe the drugs and the patients who obtain them.  The physicians in our networks agree.  As Dr. Robert Gerke said, 'I think it is an excellent idea to share this information through Healthy Advice Networks. The amount of medication shared by patients with friends, family, etc. never ceases to amaze and shock me. Any message to reinforce the danger of this practice, especially in the waiting room setting, seems like a good idea.'"

For more information about the FDA, visit www.fda.gov/drugs or call 1-888-INFO-FDA.  To see the segment or to get more information about Healthy Advice programming, visit http://www.HealthyAdviceNetworks.com/rxmisuse.

About Healthy Advice® Networks

Healthy Advice® Networks is the leading provider of educational engagement programs targeting physicians and consumers. With programs in the physician's waiting room, exam room, back-office, and hospitals, Healthy Advice Networks gives brands the greatest communication channel in the industry when both physicians and consumers are solely focused on improving health outcomes.  Combining the latest technologies with digital content and print, and impacting 435 million patient and caregiver visits annually, Healthy Advice Networks reaches patients of all ages and learning styles to deliver forecast-altering business results for their sponsoring pharmaceutical and consumer health and wellness clients.  A growing network of over 53,000 primary care and specialty physicians and over 500 hospitals throughout the U.S. have chosen Healthy Advice Networks for their patient engagement needs. For more information, visit the website at www.healthyadvicenetworks.com.

About MediaForce PR

MediaForce PR is a social marketing and public relations firm specializing in working with government agencies and nonprofits on public service and public awareness campaigns. The company utilizes a full range of integrated traditional and nontraditional media (including social media channels) to achieve clients' goals, and has received numerous awards for its video PSAsMediaForce PR is also the exclusive Federal source for PSN (The Public Service Network), a national media pipeline created exclusively for government agencies and nonprofit organizations to provide guaranteed delivery of public service/public education content. MediaForce PR government clients include the U.S. Department of Health and Human Services, including the Agency for Healthcare Research and Quality, the Food and Drug Administration, and the National Institutes of Health, the U.S. Department of Homeland Security/U.S. Customs and Border Protection, the U.S. Department of Veterans Affairs, and as a subcontractor on behalf of the U.S. Department of Defense. For more information, visit the website at www.mediaforcepr.com.


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