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Healthpoint Launches New Corporate Identity
Date:2/23/2011

FORT WORTH, Texas, Feb. 23, 2011 /PRNewswire/ -- Healthpoint today announced the launch of a new corporate identity featuring a new company name, Healthpoint Biotherapeutics, along with an updated brandmark and corporate tagline, "The Science of Healing™". Together, the new corporate identity is designed to communicate the company's commitment to scientific innovations in tissue repair and healing that will ultimately contribute to improved outcomes and quality of life for the patients it serves.

"For two decades, Healthpoint has been a trusted name in the wound care community," said Travis Baugh, President and Chief Operating Officer of Healthpoint Biotherapeutics. "We sought to acknowledge this heritage while updating our identity to better reflect our future direction where an increasing understanding of wound biology is driving the development of new biopharmaceuticals designed to stimulate the body's own regenerative processes to close and heal wounds more efficiently and more rapidly."

Healthpoint Biotherapeutics' diversified product portfolio currently serves large and growing markets that continue to expand given current demographic and epidemiological trends. The company is well positioned to benefit from this market growth with its specialized sales force, strong performance of best-in-class products, award winning educational resources and future prospects borne of a strategically directed pipeline.

About Chronic Wounds and BurnsMost wounds proceed toward healing in a timely, organized manner; however, for many wounds the healing process is slowed, less well organized and may even come to a halt altogether, leading to a chronic wound (one that appears stuck in a prolonged, non-healing, inflammatory state). Chronic wounds are often derivative of another illness or condition such as diabetes, obesity, peripheral vascular disease and immobility. These wounds–including diabetic, venous, arterial and pressure ulcers–
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