Navigation Links Offers Lowest Price Generic Lipitor on the Market

FLORENCE, Ky., Nov. 29, 2011 /PRNewswire/ --, Inc. (OTC: HEWA), a leading VIPPS-accredited, retail mail-order pharmacy, announced today the launch of its pre-order program to enable consumers immediate access to Atorvastatin (Generic Lipitor®) on Dec. 5. HealthWarehouse will offer the medication at up to 50 percent less than the branded versions from retail pharmacies.

"We will be one of the earliest and most affordable providers of generic Lipitor on the market," said Lalit Dhadphale, co-founder and CEO of "The unprecedented number of brand name drugs coming off patent in the next several years enables to cut out the middlemen in the pharmacy supply chain, provide genuine price transparency to consumers, and offer them among the lowest available prices."

According to Roland Berger Strategy Consultants, almost 75 percent of 2008 global pharmaceutical sales will go off patent within five years -- nearly $100 billion dollars worth of prescription drugs. The winners in this new pharmaceutical era will be pharmacies with very low-fixed overhead costs, which eliminate the middlemen to bring generic drugs to consumers at the lowest cost. Mail-order or online pharmacies whose business models enable a cash-based, low-fixed cost distribution of generic drugs are able to pass the cost savings on to consumers.

However, these online pharmacies won't spring up overnight. It takes many months to become accredited in all 50 states by the National Association of Boards of Pharmacy (NABP) as a Verified Internet Pharmacy Practice Sites (VIPPS).  In fact, only 29 VIPPS-accredited online pharmacies exist today in the United States and only one -- -- sells direct to consumers in all 50 states, without the involvement of an insurance company or middle man.

A recent Consumer Reports study found to have among the lowest total prices for four brand-name drugs: Lipitor®, Nexium®, Plavix®, and Singulair®.

The study was conducted by 43,739 Consumer Reports readers rating pharmacies for price, accuracy, knowledge, and speed.  

"Our national study of prices for four common brand-name drugs found average total differences of $168 or 29 percent, between the cheapest source ( and costliest (Publix)," the study noted.  

Of the many prescriptions available at, more than 100 generic prescriptions sell for only $3.50 – less than the cost of an average co-pay -- and each is shipped directly to consumers' homes within two days or less. With anyone, even the uninsured or the retiree in the Medicare "doughnut hole" can easily afford prescription medications without the need for insurance.

Generic Lipitor Pre-Buy Program

Consumers can sign up for the pre-order program by visiting is offering Atorvastatin at $99 for a 30-day supply, with further discounts for a 90-day supply.

About, Inc. (OTC:HEWA) is a trusted VIPPS-accredited retail mail-order pharmacy based in Cincinnati. offers 300 prescription drugs for $3.50 with 100 percent FREE shipping and is a three-time consecutive winner of the BizRate Circle of Excellence Award for outstanding customer satisfaction and service. With a mission to provide affordable healthcare to every American by eliminating inefficiencies in the drug distribution chain, has become one of the fastest growing retail mail-order pharmacies in the United States. is licensed in all 50 states and only sells drugs, which are FDA-approved and legal for sale in the United States. Visit online at

Lipitor® is a registered trademark of Pfizer Corporation.

Nexium® and the color purple as applied to the capsule are registered trademarks of the AstraZeneca group of companies.

Plavix® is a registered trademark of sanofi-aventis.

Singulair® is a registered trademark of Merck & Co., Inc.

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