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HealthMedia's Strongest Single Quarter Results: Growth Driven by Product Enhancements, New Partnerships
Date:12/20/2007

Health care license revenue increases more than 100% in third quarter

ANN ARBOR, Mich., Dec. 20 /PRNewswire/ -- HealthMedia, the global leader in scalable behavior change interventions with outcomes, secured several new partnerships and continued to experience rapid growth throughout the third quarter of 2007. The company also introduced enhancements to its HealthMedia Connect(TM) product and was honored for its leadership and innovation.

HealthMedia's health care license revenue in the third quarter of 2007 increased more than 100 percent from the same quarter in 2006. The company also experienced its highest earnings for any single quarter since its inception in 1998.

"HealthMedia's growth continues to be driven by product enhancements, new partnerships, and expansion of existing relationships," explained Ted Dacko, HealthMedia President and CEO. "HealthMedia's scalable, results-driven programs are increasingly valuable to employers and health plans seeking meaningful and proven ways to reduce medical costs, improve productivity, and increase overall health. As more and more populations turn to the Web for ways to manage and improve health, the HealthMedia revolution continues to gain traction."

Product Enhancements Support HealthMedia's Value to Customers

The introduction of HealthMedia Connect(TM) enables HealthMedia to provide its customers a comprehensive solution that facilitates connections with end users, including employees and health plan members. HealthMedia Connect enhancements, designed to drive maximum participation and ensure return on investment, include tailored intelligent recruitment methods and additional incentive management options.

HealthMedia Results(TM), an innovative package of products and services, helps customers better understand their populations and determine the results and value of the behavior change interventions. This comprehensive understanding of outcomes data allows HealthMedia customers to realize the significant impact the behavior change interventions have on their health care costs and productivity.

A two-year Disease Management Certification from the National Committee for Quality Assurance (NCQA), the most trusted source for information about health care quality, was awarded to HealthMedia's Care for Diabetes, which meets the specific, individual needs of diabetes patients, including medication adherence, promotion of doctor-patient relationship, and condition monitoring and tracking.

HealthMedia, Inc. introduced an enhanced, configurable Health Risk Assessment (HRA) that asks the right questions and then intelligently applies behavior change science. The Configurable HRA provides flexibility and customization that meet each customer's unique requirements.

Partnerships Drive HealthMedia's Revolution

Several key partnerships secured by HealthMedia in the third quarter of 2007 continue to drive the company's health care and behavior management revolution:

HealthMedia's partnership with Corphealth makes HealthMedia available to Humana's Medicare clients. This partnership is the first of its kind for HealthMedia, signaling a market demand for behavior management solutions within a benefit provider's Medicare population.

Tucson Medical Center has signed a contract to make HealthMedia's wellness programs available to its employees, an expansion of the organization's employee benefits program.

HealthMedia also partnered with Microsoft Corporation to build a consumer health application for Microsoft(R) HealthVault(TM), the company's newly- launched consumer health platform. Through HealthMedia's MySelfHelp.com web site, HealthVault users can take advantage of a variety of self-help programs, including depression, stress, insomnia, eating disorders (binge eating and bulimia), grief, self-esteem, compulsive shopping, guilt, caring for loved ones, and HIV/depression.

Awards Recognize HealthMedia's Leadership, Innovation

HealthMedia's video "The Appointment" was awarded the top honor in the category of Public Service Announcements in MediMedia's prestigious health and medical education FREDDIE awards competition. "The Appointment" has been used by several leading health education and advocacy organizations as part of their public service campaigns.

The Hazelden MORE(TM) (My Ongoing Recovery Experience) Web-based addiction recovery continuing care program, developed in conjunction with HealthMedia, won a silver eHealthcare Leadership award for Best Care/Disease Management Site. MORE's online content delivers continuing care that supports addiction recovery.

Ann Arbor SPARK's FastTrack award was presented to HealthMedia in recognition of the company's sustained and continued growth as well as its positive impact on the local economy. This was the third consecutive year that HealthMedia earned the FastTrack award.

About HealthMedia, Inc.

HealthMedia, Inc. is the global leader in scalable behavior change interventions with outcomes. HealthMedia's proven outcomes increase compliance, reduce medical utilization, and increase productivity- boosting profitability for health plans, employers, pharmaceutical companies, and behavioral health organizations. A fusion of their own unique technology and proven behavioral science, HealthMedia delivers individually tailored behavior change interventions for health and wellness, disease management, behavioral health, and medication compliance. Clients include Kaiser Permanente, UPS, Cleveland Clinic, Johnson & Johnson, GSK, and eight Blue Cross Blue Shield organizations across the United States. HealthMedia partners include APS Healthcare, Corphealth, Health Dialog, Wellsource, and SHPS. For more information visit http://www.healthmedia.com.


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SOURCE HealthMedia, Inc.
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