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Health and Wellness in China
Date:8/6/2014

ntify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

HEALTH AND WELLNESS IN CHINA
Euromonitor International
May 2014

LIST OF CONTENTS AND TABLES


Executive Summary
Health and Wellness Sees Dynamic Growth in 2013
Small Brands Maintain the Dynamics of Health and Wellness Food and Beverages in Regional Markets
International Companies Focus More on Fortified/functional Food and Beverages
Modern Grocery Retailers Increasingly Important in Health and Wellness Beverages
Stable Growth Is Expected Over the Forecast Period
Key Trends and Developments
Niche Brands Contribute To Product Innovation in Health and Wellness
Antioxidant Prevail in Packaged Food and Beverages
Health Problems Boost Demand for Healthier Food and Beverages
Market Data
Table 1 Sales of Health and Wellness by Type: Value 2008-2013
Table 2 Sales of Health and Wellness by Type: % Value Growth 2008-2013
Table 3 Sales of Health and Wellness by Category: Value 2008-2013
Table 4 Sales of Health and Wellness by Category: % Value Growth 2008-2013
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2008-2013
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2008-2013
Table 7 NBO Company Shares of Health and Wellness: % Value 2009-2013
Table 8 LBN Brand Shares of Health and Wellness: % Value 2010-2013
Table 9 Distribution of Health and Wellness by Format: % Value 2008-2013
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2013
Table 11 Forecast Sales of Health and Wellness by Type: Value 2013-2018

Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 13 Forecast Sales of Health and Wellness by Category: Value 2013-201
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