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Health Strategies Group Introduces Oncology Performance Edge
Date:10/1/2009

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Oncology Sales Opportunity Assessment - Evaluates four key factors (behaviors, knowledge, support and promotional resources) that increase a sales representative's value to oncologists. Reflecting the perspectives of specialists in five key areas - breast, hematologic, gastrointestinal/colorectal, lung, and prostate cancers - the data provide disease-specific insights.

"We know this framework is effective because we've validated it in eight specialty and biotech markets," Woltemath notes. "Companies with representatives who demonstrate specific behaviors and knowledge identified through our research have garnered significant increases in market share or volume."

Current and Future Selling Environment - Analyzes key trends and dynamics affecting the selling landscape for oncology products and helps direct sales strategies and resource allocation over the next one to two years. It examines the impact of a comprehensive range of influences, including treatment guidelines, specialty pharmacy management, changes in "buy and bill," and mandatory preferred product lists.

For additional information on Oncology Performance Edge, contact Karen Vandeven, director of marketing and communications for Health Strategies Group, at (609) 397-5282 or kvandeven@healthstrategies.com.

About Health Strategies Group

Health Strategies Group has been providing market intelligence to pharmaceutical and biotechnology professionals since 1992, transforming research findings into practical insights and strategic recommendations to help organizations make the best business decisions. The company has long-standing relationships with 90 percent of the nation's leading pharmaceutical and biotechnology companies.

Health Strategies Group services include syndicated research reports in different practice areas, proprietary int
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SOURCE Health Strategies Group
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