Navigation Links
Health Strategies Group Introduces New One-Stop Suite of Intelligence Services for Optimizing Marketing and Sales Resources in the Institutional Channel
Date:10/5/2010

LAMBERTVILLE, N.J., Oct. 5 /PRNewswire/ -- Health Strategies Group, a leading provider of market intelligence to pharmaceutical and biotechnology professionals, has launched a new suite of sales and marketing intelligence resources that provide essential insights into the complex institutional market, which includes hospitals, health systems, GPOs and long-term care facilities. Offering one-stop convenience, the services give marketers a valuable new tool for guiding brand and business planning and benchmarking company performance in a focused, accessible and actionable format.

"We've conducted ongoing analyses of the institutional channel for more than 10 years," said Nicole Stonewall, director for institutional channel services at Health Strategies Group. "Surveys of our customers and others in the industry showed the need for a single resource providing comprehensive insights into this dramatically changing market, so we developed one 'go-to' suite of services that provides a 360-degree view of the institutional channel and helps pharmaceutical and biotech professionals fully assess institutional customers' needs and opportunities as well as understand institution influencers and the decision-making processes affecting their brands, both now and in the future."

The new suite contains three services, each providing access to Health Strategies Group institutional channel experts, who help clients apply the market intelligence to their specific business objectives.  The services are:

Account Management Advantage:  Institutional Channel – Identifies effective performance metrics, benchmarks more than 40 companies, and provides actionable recommendations to strengthen customer relationships and improve ROI from relationships, contracts and programs.

"When the Institutional channel has been identified as a priority for an organization or brand, Account Management Advantage identifies what's important, where you stand, and what to do about it for stronger customer relationships," said Stonewall.  

Institutional Channel Assessment – Provides a complete evaluation of customer needs, strategic market trends, and opportunities within hospitals, health systems, and group purchasing organizations (GPOs).  This provides the strategic foundation to assess, decide, and plan for institutional channel success.

Long-Term Care Annual Landscape – Provides strategic market insights to aid pharmaceutical and biotechnology companies in navigating the complex and shifting landscape of the Long-term Care (LTC) segment.

For additional information on the new suite of Health Strategies Group Institutional Channel services, contact Karen Vandeven, director of marketing communications, at (609) 397-5282 or kvandeven@healthstrategies.com.

About Health Strategies GroupHealth Strategies Group has been providing market intelligence to pharmaceutical and biotechnology professionals since 1992, transforming research findings into practical insights and strategic recommendations to help organizations make the best business decisions. The company has long-standing relationships with 90 percent of the nation's leading pharmaceutical and biotechnology companies.

Health Strategies Group services include syndicated research reports in different practice areas, proprietary intelligence projects on request, and direct, continuous access to a team of research directors and practice leaders who are experienced veterans of the pharmaceutical industry and active thought leaders in their areas of expertise. The company also creates a custom webpage for each client that provides ready access to all pertinent publications and research summaries.  

Organizations use Health Strategies Group to assess marketplace trends and future scenarios, support business planning, formulate successful segmentation strategies, guide the design of training curricula, educate colleagues, benchmark staff performance, and develop more profitable contracting strategies.

Health Strategies Group is headquartered in Lambertville, N.J., with regional offices in Redwood City and Laguna Hills, Calif. Visit the company's Web site at www.HealthStrategies.com.CONTACT: Julie Laitin (212) 286-2424

Cynthia Amorese (908) 665-8072Email: jlaitin@julielaitin.com

Email: camorese@comcast.net
'/>"/>

SOURCE Health Strategies Group
Copyright©2010 PR Newswire.
All rights reserved

Related medicine technology :

1. CredenceHealth the Preferred Solution for Clinical Surveillance in TX, OK
2. Prognosis Health Information Systems ChartAccess 4.0 Receives ONC-ATCB 2011/2012 Certification
3. RoundTable Healthcare Partners Portfolio Company, Argon Medical Devices, Inc., Acquires Critical Care and Extended Dwell Catheter Product Platforms From BD
4. Octapharma USA Launches Web Resource for von Willebrand Disease Healthcare Professionals and Patients
5. SightLine Health Adds Naviscan PEM Technology to Breast Cancer Treatment Services
6. MyVirtualHealthCheck.com: The First No-Cost Personal Health & Disease Management System
7. Delta Health Technologies ClinicalVirtuoso™ Targets Homecare Therapists
8. Advanced Life Sciences Offers Testimony at Senate Hearing on Defending Against Public Health Threats
9. Innovations to Omron Healthcare Home Blood Pressure Monitors Provide New Solutions for Consumers
10. United American Healthcare Corporation Announces Results of Annual Meeting of Shareholders
11. Neupro® (Rotigotine) Provided Clinically Relevant Improvements in Health-Related Quality of Life for People with Parkinsons Disease
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/24/2016)... ALEXANDRIA, Va. , June 24, 2016 ... a set of recommendations that would allow ... information (HCEI) with entities that make formulary and coverage ... determine the "value" of new medicines. The ... that does not appear on the drug label, a ...
(Date:6/24/2016)... CLEMENTE, Calif. , June 24, 2016  American Respiratory Labs ... company, is now able to perform sophisticated lung assessments in patients, ... Technologies , Inc. Patients are no longer limited ... ndd,s EasyOne PRO ® , ARL patients like Jeanne R. of ... done in the comfort of her own home. ...
(Date:6/24/2016)... India , June 24, 2016 ... Needles Market by Type (Standard Pen Needles, Safety Pen ... Therapy (Insulin, GLP-1, Growth Hormone), Mode of Purchase (Retail, ... by MarketsandMarkets, This report studies the market for the ... expected to reach USD 2.81 Billion by 2021 from ...
Breaking Medicine Technology:
(Date:6/27/2016)... ... 27, 2016 , ... TherapySites, the leading website ... Tennessee Counseling Association. This new relationship allows TherapySites to continue to ... adding exclusive benefits and promotional offers. , "TCA is extremely excited about this ...
(Date:6/26/2016)... ... June 26, 2016 , ... On June 10-11, 2016, A Forever ... Cereal Festival and World’s Longest Breakfast Table in Battle Creek, MI, where the rehabilitation ... as home to some of the world’s leading providers of cereal and other breakfast ...
(Date:6/25/2016)... ... June 25, 2016 , ... Experts ... applications at AcademyHealth’s Annual Research Meeting June 26-28, 2016, at the Hynes Convention ... health care topics including advance care planning, healthcare costs and patient and family ...
(Date:6/25/2016)... ... June 25, 2016 , ... As a lifelong Southern Californian, ... and his M.D from the David Geffen School of Medicine at UCLA. He trained ... Angeles to complete his fellowship in hematology/oncology at the UCLA-Olive View-Cedars Sinai program where ...
(Date:6/24/2016)... Marne, Michigan (PRWEB) , ... June 24, 2016 , ... ... To deal with these feelings, many turn to unhealthy avenues, such as drug or ... Center of Marne, Michigan, has released tools for healthy coping following a traumatic event. ...
Breaking Medicine News(10 mins):