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Health Strategies Group Introduces New One-Stop Suite of Intelligence Services for Optimizing Marketing and Sales Resources in the Institutional Channel
Date:10/5/2010

LAMBERTVILLE, N.J., Oct. 5 /PRNewswire/ -- Health Strategies Group, a leading provider of market intelligence to pharmaceutical and biotechnology professionals, has launched a new suite of sales and marketing intelligence resources that provide essential insights into the complex institutional market, which includes hospitals, health systems, GPOs and long-term care facilities. Offering one-stop convenience, the services give marketers a valuable new tool for guiding brand and business planning and benchmarking company performance in a focused, accessible and actionable format.

"We've conducted ongoing analyses of the institutional channel for more than 10 years," said Nicole Stonewall, director for institutional channel services at Health Strategies Group. "Surveys of our customers and others in the industry showed the need for a single resource providing comprehensive insights into this dramatically changing market, so we developed one 'go-to' suite of services that provides a 360-degree view of the institutional channel and helps pharmaceutical and biotech professionals fully assess institutional customers' needs and opportunities as well as understand institution influencers and the decision-making processes affecting their brands, both now and in the future."

The new suite contains three services, each providing access to Health Strategies Group institutional channel experts, who help clients apply the market intelligence to their specific business objectives.  The services are:

Account Management Advantage:  Institutional Channel – Identifies effective performance metrics, benchmarks more than 40 companies, and provides actionable recommendations to strengthen customer relationships and improve ROI from relationships, contracts and programs.

"When the Institutional channel has been identified as a priority for an organization or brand, Account Management Advantage identifies what's important, where you stand, and what to do about it for stronger customer relationships," said Stonewall.  

Institutional Channel Assessment – Provides a complete evaluation of customer needs, strategic market trends, and opportunities within hospitals, health systems, and group purchasing organizations (GPOs).  This provides the strategic foundation to assess, decide, and plan for institutional channel success.

Long-Term Care Annual Landscape – Provides strategic market insights to aid pharmaceutical and biotechnology companies in navigating the complex and shifting landscape of the Long-term Care (LTC) segment.

For additional information on the new suite of Health Strategies Group Institutional Channel services, contact Karen Vandeven, director of marketing communications, at (609) 397-5282 or kvandeven@healthstrategies.com.

About Health Strategies GroupHealth Strategies Group has been providing market intelligence to pharmaceutical and biotechnology professionals since 1992, transforming research findings into practical insights and strategic recommendations to help organizations make the best business decisions. The company has long-standing relationships with 90 percent of the nation's leading pharmaceutical and biotechnology companies.

Health Strategies Group services include syndicated research reports in different practice areas, proprietary intelligence projects on request, and direct, continuous access to a team of research directors and practice leaders who are experienced veterans of the pharmaceutical industry and active thought leaders in their areas of expertise. The company also creates a custom webpage for each client that provides ready access to all pertinent publications and research summaries.  

Organizations use Health Strategies Group to assess marketplace trends and future scenarios, support business planning, formulate successful segmentation strategies, guide the design of training curricula, educate colleagues, benchmark staff performance, and develop more profitable contracting strategies.

Health Strategies Group is headquartered in Lambertville, N.J., with regional offices in Redwood City and Laguna Hills, Calif. Visit the company's Web site at www.HealthStrategies.com.CONTACT: Julie Laitin (212) 286-2424

Cynthia Amorese (908) 665-8072Email: jlaitin@julielaitin.com

Email: camorese@comcast.net
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SOURCE Health Strategies Group
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