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Health Strategies Group Introduces New One-Stop Suite of Intelligence Services for Optimizing Marketing and Sales Resources in the Institutional Channel
Date:10/5/2010

LAMBERTVILLE, N.J., Oct. 5 /PRNewswire/ -- Health Strategies Group, a leading provider of market intelligence to pharmaceutical and biotechnology professionals, has launched a new suite of sales and marketing intelligence resources that provide essential insights into the complex institutional market, which includes hospitals, health systems, GPOs and long-term care facilities. Offering one-stop convenience, the services give marketers a valuable new tool for guiding brand and business planning and benchmarking company performance in a focused, accessible and actionable format.

"We've conducted ongoing analyses of the institutional channel for more than 10 years," said Nicole Stonewall, director for institutional channel services at Health Strategies Group. "Surveys of our customers and others in the industry showed the need for a single resource providing comprehensive insights into this dramatically changing market, so we developed one 'go-to' suite of services that provides a 360-degree view of the institutional channel and helps pharmaceutical and biotech professionals fully assess institutional customers' needs and opportunities as well as understand institution influencers and the decision-making processes affecting their brands, both now and in the future."

The new suite contains three services, each providing access to Health Strategies Group institutional channel experts, who help clients apply the market intelligence to their specific business objectives.  The services are:

Account Management Advantage:  Institutional Channel – Identifies effective performance metrics, benchmarks more than 40 companies, and provides actionable recommendations to strengthen customer relationships and improve ROI from relationships, contracts and programs.

"When the Institutional channel has been identified as a priority for an organization or brand, Account Management Advantage identifies what's important, where
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SOURCE Health Strategies Group
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