Navigation Links
Health Outcomes Liaisons Key to Pharmaceutical Sector Navigating Payer-Focused Marketplace

CHAPEL HILL, N.C., Dec. 7, 2012 /PRNewswire/ -- Managed care organizations and other payer types - including the government sector - have quickly grown into the key customer group for the biopharmaceutical industry. With billions in sales riding on effectively communicating with these organizations regarding products' effectiveness, safety and cost effectiveness, the biopharmaceutical industry has turned to a relatively new function to fill this critical role: Health Outcomes Liaisons (HOLs).

HOLs serve as a scientific bridge between companies and health care system decision-makers in managed care by providing scientific, medical, and pharmacoeconomic support to customers and bringing back feedback to help the company improve products. Some HOLs also have responsibility for conducting pharmacoeconomic and health outcomes research in collaboration with the decision-makers, as well as training colleagues on the importance and uses of outcomes data.

To help executives better navigate this new payer landscape, research and consulting leader Best Practices, LLC conducted a research study to provide benchmarks and insights into how leading companies are delivering exceptional HOL services in an increasingly challenging business environment. "Health Outcomes Liaisons Excellence: How the HOL Function Drives Value Across the Healthcare Industry" is a new, 63-page study that probes the structure, resources and activities of Health Outcome Liaisons (HOL) programs at leading organizations. 

Issues addressed in the study include:

  • Structure and resources of Health Outcome Liaisons (HOL) programs, including staffing, budget, geographic span, oversight responsibility, and services provided   
  • Scope, frequency, and timing of HOL services  
  • Methods HOLs use to engage internal and external customers and build lasting relationships  
  • Differences in roles of HOL, MSL, Key Account Manager and Sales staff  
  • Future trends expected to impact the HOL function   

The research also examines best practices in HOL management and identifies future trends expected to impact the HOL function. Leaders burdened with headcount constraints and insufficient resources to support new products can potentially gain critical efficiencies through the shrewd use of HOLs.

This benchmarking research drew participation from 23 HOL program leaders from 19 different pharmaceutical and medical device companies. In addition, deep-dive interviews were conducted with five participating companies to gather additional insights.

To learn more about this report, download a complimentary report excerpt at For related research, visit our Best Practices, LLC Web site at

Best Practices, LLC is a leading benchmarking, consulting and advisory services firm serving biopharmaceutical and medical device companies worldwide. Best Practices, LLC's clients include all the top 10 and 48 of the top 50 global healthcare companies. The firm conducts primary research and consulting using its comprehensive proprietary benchmarking tools and analysis. The operational insights, findings and analysis form the basis for our Benchmarking Reports, databases and advisory services to support executives in commercial and R&D operations.

SOURCE Best Practices, LLC
Copyright©2012 PR Newswire.
All rights reserved

Related medicine technology :

1. Aratana to Present at Bank of America Merrill Lynch Animal Health Summit
2. The First Lean Healthcare App is Now Available in Apples App Store
3. Accuray Incorporated to Speak at 23rd Annual Oppenheimer Healthcare Conference
4. Jardogs Strengthens Leadership Team with the Addition of Two Seasoned Healthcare Executives
5. Verizon, Healthsense Bring Home-Health Solutions to a Top Retirement Community in Virginia
6. HeartWare Presentation at the Oppenheimer 23rd Annual Healthcare Conference to be Webcast
7. Suture Express Files Antitrust Lawsuit Against Cardinal Health and Owens & Minor
8. Christiana Care Health System to Provide Free Hip and Knee Replacements, December 6, as Part of Operation Walk USA 2012
9. AMRI Extends Long Term Supply Relationship with GE Healthcare
10. Arena Pharmaceuticals to Present at the Oppenheimer 23rd Annual Healthcare Conference
11. Cempra, Inc. to Present at Oppenheimer 23rd Annual Healthcare Conference
Post Your Comments:
(Date:11/25/2015)... Research and Markets ( ) has ... Global Forecast to 2020" report to their offering. ... 37.21% of the total market share in 2014. The ... is projected to growth at the highest CAGR between ... to the fast growing water, industrial gas treatment, pharmaceutical, ...
(Date:11/25/2015)... , Frankreich, November 25, 2015 ... bekanntgegeben, dass sie eine Lizenz für das Patent über ... CNRS, UCBL und ENS-Lyon innehaben, an Enyo Pharma vergeben ... FUI AAP8 ins Leben gerufenen und von Edelris gemeinsam ... FXR als ein Behandlungsziel für HBV identifiziert, und es ...
(Date:11/25/2015)... November 25, 2015 ... addition of the  "Global Drug Device ... to their offering.  --> ... of the  "Global Drug Device Combination ... their offering.  --> Research ...
Breaking Medicine Technology:
(Date:11/25/2015)... ... 25, 2015 , ... Since its launch in 2012, the ... stem cell therapies to patients with chronic degenerative medical conditions. Now, the U.S. ... Trademark (RTM). , Organizations are required to hold a registered trademark in order ...
(Date:11/25/2015)... (PRWEB) , ... November 25, 2015 , ... Students and ... were awarded to winners of the Create Real Impact awards. California Casualty ... to help stem the tide of distracted and reckless driving, the number one killer ...
(Date:11/25/2015)... ... 25, 2015 , ... Bunion Bootie , the newest ... of the early holiday shopping season. Starting Wednesday November 25th, Bunion Booties are ... Friday promotional pricing is in addition to any automatic discounts applied when buying ...
(Date:11/24/2015)... , ... November 25, 2015 , ... ... monitoring. Their Care Plan software creates an agreement between the practice owner ... plan, including financial, scheduling, monitoring, notification, and projections. Click here ...
(Date:11/24/2015)... ... November 24, 2015 , ... Eric C. Seidel, ... many benefits of the revolutionary BIOLASE WaterLase iPlus 2.0™ system. This advanced laser ... used by a dentist in Gettysburg, PA . From routine visits to ...
Breaking Medicine News(10 mins):