Navigation Links
Health-Conscious Women are Sixty Percent More Likely to Prefer Popular Brand-Name Drugs, Even if They Cost More
Date:10/25/2012

NEW YORK, Oct. 25, 2012 /PRNewswire/ -- October is Breast Cancer Awareness month and in observance, consumer market research firm Scarborough has analyzed women and healthcare, or, "Health-Conscious Women." Defined by Scarborough as American adult women who agree that they go to the doctor regularly for checkups, generally feel they eat right and follow a regular exercise routine, Health-Conscious Women make up 16 percent of the U.S. adult population and 32 percent of the female adult population.

(Logo: http://photos.prnewswire.com/prnh/20090514/NY17046LOGO )

The healthcare statistics on Health-Conscious Women show that they have strong opinions on healthcare. They are 36 percent more likely than all U.S. adults to agree strongly that they take medicine as soon as they don't feel well and 60 percent more likely to strongly agree that they prefer popular brand-name drugs even if they cost more. Thirty-four percent agree that they are often the first to try the most advanced medicines while 44 percent agree that they prefer alternative medicine to traditional medicine. Eighty-nine percent of Health-Conscious Women agree that vitamin supplements improve one's health.

Where do these Health-Conscious Women reside? The top local markets are: Providence, RI (20% of adult residents are Health-Conscious Women); Rochester, NY (20%) and Hartford, CT (20%). For the complete list of markets, see below.

Health-Conscious Women are 57 percent more likely than all U.S. adults to be part of the Silent Generation*. Thirteen percent of Health-Conscious Women belong to Generation Y, 21 percent belong to Generation X and 38 percent are Baby Boomers. Health-Conscious Women may exist within every generation, but nearly one-quarter (21%) are age 70 or older. Additionally, 13 percent identify as Black and 14 percent as Hispanic.

Health-Conscious Women are 42 percent more likely than all U.S. adults to receive Medicare benefits, due to both their age and being 11 percent more likely to have an annual household income of less than $35K. Thirty percent of Health-Conscious Women have PPO (Preferred Provider Organization) coverage and 15 percent have HMO (Health Maintenance Organization) coverage.

With regard to specific insurance providers, 35 percent of Health-Conscious Women have Blue Cross/Blue Shield, 12 percent have United Healthcare and seven percent have Aetna. They are also 26 percent more likely to have purchased prescription drugs by mail order in the past 30 days.

To reach Health-Conscious Women, on an average weekday, forty-one percent of Health-Conscious Women read the print or e-edition of their local daily newspaper and they are 23 percent more likely than all adults to read the food and cooking section. Twenty-eight percent of Health-Conscious Women watched the Lifetime network on television in the past 7 days and 26 percent watched the Food Network in the same time frame. The top radio formats for Health-Conscious Women are Adult Contemporary (26%), Country (22%) and Pop Contemporary Hit (21%).

*Scarborough defines the different American generations as Generation Y (age 18-29), Generation X (30-44), Baby Boomers (45-64) and the Silent Generation (65+).

Continue the conversation or share your opinions with Scarborough via Twitter by reaching out to @ScarboroughInfo.

This data is from Scarborough USA+, Release 1, 2012 - Scarborough/GfK MRI Attitudinal Insights Data. Scarborough measures 210,000 adults aged 18+ annually across a wide variety of media, lifestyle, shopping and demographic categories.

For more information regarding this or other Scarborough studies, please contact Brad Sherer at brad.sherer@scarborough.com. Designated Market Area% of Adult Residents Who are Health-Conscious WomenProvidence, RI

20%Rochester, NY

20%Hartford, CT

20%Philadelphia, PA

19%Buffalo, NY

19%Pittsburgh, PA

18%Boston, MA

18%Fort Myers, FL

18%Harrisburg, PA

18%Sacramento, CA

18%New Orleans, LA

18%Syracuse, NY

18%New York, NY

17%Little Rock, AL

17%Greenville, SC

17%Tampa, FL

17%Portland, OR

17%Detroit, MI

17%San Francisco, CA

17%Minneapolis, MN

17%Tucson, AZ

17%Austin, TX

17%San Diego, CA

17%Greensboro, NC

17%Houston, TX

17%Orlando, FL

17%Kansas City, MO

17%Tulsa, OK

17%Miami, FL

17%Seattle, WA

16%St. Louis, MO

16%Baltimore, MD

16%Chicago, IL

16%Denver, CO

16%Fresno, CA

16%Los Angeles, CA

16%El Paso, TX

16%West Palm Beach, FL

16%Milwaukee, WI

16%Washington, DC

16%Albany, NY

16%Memphis, TN

16%Norfolk, VA

16%Richmond, VA

16%Chattanooga, TN

16%Harlingen, TX

16%Colorado Springs, CO

16%Dallas, TX

16%Atlanta, GA

15%Birmingham, AL

15%Spokane, WA

15%Albuquerque, NM

15%Roanoke, VA

15%Jacksonville, FL

15%Cleveland, OH

15%Phoenix, AZ

15%Green Bay, WI

15%Raleigh, NC

15%Mobile, AL

15%Louisville, KY

15%Charlotte, NC

15%Nashville, TN

15%San Antonio, TX

15%Las Vegas, NV

15%Cincinnati, OH

15%Bakersfield, CA

14%Des Moines, IA

14%Flint, MI

14%Oklahoma City, OK

14%Indianapolis, IN

14%Columbus, OH

14%Toledo, OH

14%Grand Rapids, MI

14%Knoxville, TN

14%Salt Lake City, UT

14%Honolulu, HI

13%Lexington, KY

12%About Scarborough Research
Scarborough (www.scarborough.com, info@scarborough.com) measures American life. Our consumer insights reflect shopping patterns, media usage across platforms, and lifestyle trends for adults. Media professionals and marketers use Scarborough insights to make smarter marketing/business decisions on things like ad placement, multicultural targeting, and sponsorship opportunities.  The company's core syndicated consumer insight studies in 77 Top‐Tier Markets, its Multi‐Market Study and its national USA+ Study are Media Rating Council (MRC) accredited. Other products and services include Scarborough Mid‐Tier Local Market Studies, Hispanic Studies and Custom Research Solutions. Scarborough measures 2,000 consumer categories and serves a broad client base that includes marketers, advertising agencies, print and electronic media (broadcast and cable television, radio stations), sports teams and leagues and out‐of‐home media companies. Surveying more than 210,000 adults annually, Scarborough is a joint venture between Arbitron Inc. (www.arbitron.com) and The Nielsen Company (www.nielsen.com).


'/>"/>
SOURCE Scarborough Research
Copyright©2012 PR Newswire.
All rights reserved

Related medicine technology :

1. Soy-Based S-equol Supplement Reduces Hot Flash Frequency, Muscle And Joint Pain In U.S. Postmenopausal Women
2. Bayer Employees Named Rising Stars by Healthcare Businesswomens Association
3. New Reproductive Support Dietary Supplement, Pregnitude™, Now Available For Women Having Difficulty Conceiving
4. Viztek Announces Availability of Opal-Mammo Integrated Mammography Suite - Complete Womens Health Package Combines PACS and Tracking Software
5. IntelligentMDx Announces CE-Marking of a new high-throughput test for Group B Streptococcus intended to improve womens health and prenatal care
6. What 20% of Women Want and Only 1% Get
7. Relief from Menopause Symptoms Short-lived for Prempro Women Suffering from Cancers
8. Publication of PrEP Trial Data Provides Clear Evidence that PrEP Works for Men and Women
9. Women Health Expert GC-Rise Launches Obstetrician-gynecologist Prize
10. New Viviscal Research Shows Hair Loss at the Root of Womens Sexual Confidence
11. Lilly Announces Study Results Regarding Postmenopausal Women with Back Pain Caused by Vertebral Fractures
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:8/14/2017)... N.J. and PETACH TIKVAH, Israel ... Inc. (NASDAQ: BCLI), a leading developer of adult stem ... the second quarter ending June 30, 2017. ... stages of preparing for our pivotal Phase 3 trial ... Chaim Lebovits , President and Chief Executive Officer of ...
(Date:8/8/2017)... Second-quarter 2017 revenues of $876 million and ... operations Second-quarter 2017 Branded ... Second-quarter 2017 Sterile Injectables ... Second-quarter 2017 adjusted diluted earnings per ... $0.93 Second-quarter 2017 reported ...
(Date:8/7/2017)... FLINT, Mich., Aug. 7, 2017  Diplomat Pharmacy, Inc. (NYSE: ... for the quarter ended June 30, 2017.  All comparisons, unless ... Second Quarter 2017 ... compared to $1,089 million, an increase of 3.5% ... Gross margin of 7.5% versus 7.6% ...
Breaking Medicine Technology:
(Date:8/18/2017)... New York, NY (PRWEB) , ... August 18, ... ... summer’s edition of “Vision & Hearing” campaign, advocating for active, healthy lifestyles and ... today’s resources available for individuals with hearing impairments and shares the latest innovations ...
(Date:8/18/2017)... ... 18, 2017 , ... Mediaplanet today announces the launch of ... and highlighting the importance of proactive eye and ear health. The campaign focuses ... innovations in hearing aid technology. , In this issue, the American Speech-Language-Hearing ...
(Date:8/18/2017)... ... August 18, 2017 , ... The Dawn Johnson Insurance Group, a ... charity drive to generate community support for efforts to educate the local population on ... for all types of cancer. , Each day in America, roughly 4,600 new ...
(Date:8/18/2017)... ... August 18, 2017 , ... Radabaugh ... protection assistance to communities in North-Central West Virginia, is embarking on a cooperative ... boys in the area. , The Chestnut Mountain Ranch (CMR) is a Christ-centered ...
(Date:8/18/2017)... ... August 18, 2017 , ... MLM Insurance Group, a Miami ... southern Florida, is working to support the Take Stock In Children Foundation during ... families. , The Take Stock In Children Foundation (TSC) offers guidance and assistance ...
Breaking Medicine News(10 mins):