Navigation Links
Health-Conscious Women are Sixty Percent More Likely to Prefer Popular Brand-Name Drugs, Even if They Cost More

NEW YORK, Oct. 25, 2012 /PRNewswire/ -- October is Breast Cancer Awareness month and in observance, consumer market research firm Scarborough has analyzed women and healthcare, or, "Health-Conscious Women." Defined by Scarborough as American adult women who agree that they go to the doctor regularly for checkups, generally feel they eat right and follow a regular exercise routine, Health-Conscious Women make up 16 percent of the U.S. adult population and 32 percent of the female adult population.

(Logo: )

The healthcare statistics on Health-Conscious Women show that they have strong opinions on healthcare. They are 36 percent more likely than all U.S. adults to agree strongly that they take medicine as soon as they don't feel well and 60 percent more likely to strongly agree that they prefer popular brand-name drugs even if they cost more. Thirty-four percent agree that they are often the first to try the most advanced medicines while 44 percent agree that they prefer alternative medicine to traditional medicine. Eighty-nine percent of Health-Conscious Women agree that vitamin supplements improve one's health.

Where do these Health-Conscious Women reside? The top local markets are: Providence, RI (20% of adult residents are Health-Conscious Women); Rochester, NY (20%) and Hartford, CT (20%). For the complete list of markets, see below.

Health-Conscious Women are 57 percent more likely than all U.S. adults to be part of the Silent Generation*. Thirteen percent of Health-Conscious Women belong to Generation Y, 21 percent belong to Generation X and 38 percent are Baby Boomers. Health-Conscious Women may exist within every generation, but nearly one-quarter (21%) are age 70 or older. Additionally, 13 percent identify as Black and 14 percent as Hispanic.

Health-Conscious Women are 42 percent more likely than all U.S. adults to receive Medicare benefits, due to both their age and being 11 percent more likely to have an annual household income of less than $35K. Thirty percent of Health-Conscious Women have PPO (Preferred Provider Organization) coverage and 15 percent have HMO (Health Maintenance Organization) coverage.

With regard to specific insurance providers, 35 percent of Health-Conscious Women have Blue Cross/Blue Shield, 12 percent have United Healthcare and seven percent have Aetna. They are also 26 percent more likely to have purchased prescription drugs by mail order in the past 30 days.

To reach Health-Conscious Women, on an average weekday, forty-one percent of Health-Conscious Women read the print or e-edition of their local daily newspaper and they are 23 percent more likely than all adults to read the food and cooking section. Twenty-eight percent of Health-Conscious Women watched the Lifetime network on television in the past 7 days and 26 percent watched the Food Network in the same time frame. The top radio formats for Health-Conscious Women are Adult Contemporary (26%), Country (22%) and Pop Contemporary Hit (21%).

*Scarborough defines the different American generations as Generation Y (age 18-29), Generation X (30-44), Baby Boomers (45-64) and the Silent Generation (65+).

Continue the conversation or share your opinions with Scarborough via Twitter by reaching out to @ScarboroughInfo.

This data is from Scarborough USA+, Release 1, 2012 - Scarborough/GfK MRI Attitudinal Insights Data. Scarborough measures 210,000 adults aged 18+ annually across a wide variety of media, lifestyle, shopping and demographic categories.

For more information regarding this or other Scarborough studies, please contact Brad Sherer at Designated Market Area% of Adult Residents Who are Health-Conscious WomenProvidence, RI

20%Rochester, NY

20%Hartford, CT

20%Philadelphia, PA

19%Buffalo, NY

19%Pittsburgh, PA

18%Boston, MA

18%Fort Myers, FL

18%Harrisburg, PA

18%Sacramento, CA

18%New Orleans, LA

18%Syracuse, NY

18%New York, NY

17%Little Rock, AL

17%Greenville, SC

17%Tampa, FL

17%Portland, OR

17%Detroit, MI

17%San Francisco, CA

17%Minneapolis, MN

17%Tucson, AZ

17%Austin, TX

17%San Diego, CA

17%Greensboro, NC

17%Houston, TX

17%Orlando, FL

17%Kansas City, MO

17%Tulsa, OK

17%Miami, FL

17%Seattle, WA

16%St. Louis, MO

16%Baltimore, MD

16%Chicago, IL

16%Denver, CO

16%Fresno, CA

16%Los Angeles, CA

16%El Paso, TX

16%West Palm Beach, FL

16%Milwaukee, WI

16%Washington, DC

16%Albany, NY

16%Memphis, TN

16%Norfolk, VA

16%Richmond, VA

16%Chattanooga, TN

16%Harlingen, TX

16%Colorado Springs, CO

16%Dallas, TX

16%Atlanta, GA

15%Birmingham, AL

15%Spokane, WA

15%Albuquerque, NM

15%Roanoke, VA

15%Jacksonville, FL

15%Cleveland, OH

15%Phoenix, AZ

15%Green Bay, WI

15%Raleigh, NC

15%Mobile, AL

15%Louisville, KY

15%Charlotte, NC

15%Nashville, TN

15%San Antonio, TX

15%Las Vegas, NV

15%Cincinnati, OH

15%Bakersfield, CA

14%Des Moines, IA

14%Flint, MI

14%Oklahoma City, OK

14%Indianapolis, IN

14%Columbus, OH

14%Toledo, OH

14%Grand Rapids, MI

14%Knoxville, TN

14%Salt Lake City, UT

14%Honolulu, HI

13%Lexington, KY

12%About Scarborough Research
Scarborough (, measures American life. Our consumer insights reflect shopping patterns, media usage across platforms, and lifestyle trends for adults. Media professionals and marketers use Scarborough insights to make smarter marketing/business decisions on things like ad placement, multicultural targeting, and sponsorship opportunities.  The company's core syndicated consumer insight studies in 77 Top‐Tier Markets, its Multi‐Market Study and its national USA+ Study are Media Rating Council (MRC) accredited. Other products and services include Scarborough Mid‐Tier Local Market Studies, Hispanic Studies and Custom Research Solutions. Scarborough measures 2,000 consumer categories and serves a broad client base that includes marketers, advertising agencies, print and electronic media (broadcast and cable television, radio stations), sports teams and leagues and out‐of‐home media companies. Surveying more than 210,000 adults annually, Scarborough is a joint venture between Arbitron Inc. ( and The Nielsen Company (

SOURCE Scarborough Research
Copyright©2012 PR Newswire.
All rights reserved

Related medicine technology :

1. Soy-Based S-equol Supplement Reduces Hot Flash Frequency, Muscle And Joint Pain In U.S. Postmenopausal Women
2. Bayer Employees Named Rising Stars by Healthcare Businesswomens Association
3. New Reproductive Support Dietary Supplement, Pregnitude™, Now Available For Women Having Difficulty Conceiving
4. Viztek Announces Availability of Opal-Mammo Integrated Mammography Suite - Complete Womens Health Package Combines PACS and Tracking Software
5. IntelligentMDx Announces CE-Marking of a new high-throughput test for Group B Streptococcus intended to improve womens health and prenatal care
6. What 20% of Women Want and Only 1% Get
7. Relief from Menopause Symptoms Short-lived for Prempro Women Suffering from Cancers
8. Publication of PrEP Trial Data Provides Clear Evidence that PrEP Works for Men and Women
9. Women Health Expert GC-Rise Launches Obstetrician-gynecologist Prize
10. New Viviscal Research Shows Hair Loss at the Root of Womens Sexual Confidence
11. Lilly Announces Study Results Regarding Postmenopausal Women with Back Pain Caused by Vertebral Fractures
Post Your Comments:
(Date:11/25/2015)... , Nov. 25, 2015  Amgen (NASDAQ: ... License Application (BLA) with the United States ... ABP 501, a biosimilar candidate to Humira ® ... biosimilar application submitted to the FDA and represents Amgen,s ... Sean E. Harper , M.D., executive vice president ...
(Date:11/25/2015)... 25, 2015  The American Academy of Pediatrics ... and the March of Dimes cheered today,s signature ... Infants Act of 2015 (S.799), which takes ... born exposed to drugs, such as opioids, and ... all three organizations have worked together leading advocacy ...
(Date:11/25/2015)... 2015  Linden Care, LLC, a retail specialty pharmacy ... patients suffering from chronic pain, said today that it ... Order (TRO) enjoining Express Scripts from unilaterally terminating the ... --> --> The company said ... options. --> --> ...
Breaking Medicine Technology:
(Date:11/25/2015)... ... November 25, 2015 , ... As ... Water For Empowerment ™ attracts volunteers together who want to combine talents and ... as key stakeholders in the process. The non-profit launched its first major fundraiser ...
(Date:11/25/2015)... ... November 25, 2015 , ... ... the perfect dish and pleasing the palates of attendees is of the utmost ... dish to a seasonal get-together, give these recipes a try this holiday season. ...
(Date:11/25/2015)... ... November 25, 2015 , ... Finnleo, a leader in the traditional and ... of traditional and far-infrared saunas. , For traditional saunas, Finnleo is offering ... Finnish sauna wood, and Finnleo uses only European Grade A Nordic White Spruce from ...
(Date:11/25/2015)... (PRWEB) , ... November 25, 2015 , ... ... companies, has been recognized once again for its stellar workplace culture with the ... Work.” , Medical Solutions’ Cincinnati office was named a finalist in ...
(Date:11/25/2015)... MN (PRWEB) , ... November 25, 2015 , ... ... launched offering factory direct sauna parts and accessories. , Sauna accessories help ... of the bather’s style and personality. From basic styles for the purist looking ...
Breaking Medicine News(10 mins):