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HawkPartners/ ICARE Global Patient Pulse Reveals Health Warnings for Some Institutions
Date:3/20/2012

cal companies and only on par with government reveals some serious weaknesses," said Tony Gallo, partner, of HawkPartners and leader of the firm's Insurance practice.  "There is ample room for insurance companies to improve perceptions of their customer care and leadership in healthcare."

U.S. consumers say lower prices for medications and treatments (71% list it in their top three desired improvements) and for doctor visits (60%) are the most important improvements they would like to see.  Next most important enhancements, including improvement in care and wait times, are cited by far fewer patients – 25% or less.

Gallo continued, "In our current economic situation, the cost of healthcare is of great importance for a significant portion of the population: 64% of U.S. patients in the Global Patient Pulse – young and old alike – tell us healthcare expenses are a major burden for them.  Emotional reactions to the cost of care are likely at the root of perceptions of the insurance industry."

To learn more about the Global Patient Pulse, please see recent writings on the HawkPartners website. Custom presentations of the study are also available.

About HawkPartners, LLC
HawkPartners is a marketing consulting firm that works at the intersection of market research and marketing strategy to help industry-leading, Fortune 500 clients make fact-based business decisions.  HawkPartners works with leading health care and insurance companies to develop game-changing marketing strategies and help them better understand their customers and competitors.  For more information about HawkPartners, visit http://www.HawkPartners.com.

About ICARE
ICARE is an independent fieldwork marketing research agency specialized in International Healthcare Marketing Research and based in Europe.  Each y
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SOURCE HawkPartners, LLC
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