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Harris Poll Study Links Emotional Connection to Physicians' Trust in Pharmaceutical Products
Date:1/22/2013

NEW YORK, Jan. 22, 2013 /PRNewswire/ -- The Harris Poll Physician PulseSM survey of American physicians documents the convergence of functional, emotional, and relationship-based attributes in determining the prescription products physicians trust and why.  In the latest study, Actonel®, Advair®, Enbrel®, Humira®, Mirena®, and Spiriva® join the ranks of the top branded pharmaceuticals in Harris Interactive's pioneering index of physician trust. 

The study surveys primary-care physicians and specialists about their prescribing behaviors and ranks key pharmaceutical treatments, based on the Harris Poll multi-dimensional Trust Index.  The components of the Index relate to the drug itself (Familiarity, Function, and Connection) as well as to the pharmaceutical companies that produce it (Company and Representatives).

This wave of the study focuses on five high-volume prescription categories:  Asthma, COPD, Osteoporosis, Pregnancy Prevention, and Rheumatoid Arthritis (RA).  The top-ranked brands in each category (with a maximum score of 100) are:

  • Advair® (82) for Asthma, followed by Symbicort® (80);
  • Spiriva® (84) for COPD, followed by Advair (80), Symbicort (79), and Combivent® (72);
  • Actonel® (71) for Osteoporosis, with Evista® (69), Forteo® (69), Prolia® (69), and Reclast® (69) all not far behind;
  • Mirena® (80) for Pregnancy Prevention, followed by NuvaRing® (76), Lo LoEstrin® (74), and Depo-Provera® (71);
  • Enbrel ® and Humira® tie for the highest ranked in RA (83), followed by Remicade® (76), Orencia® (74), and Rituxan® (73).  
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SOURCE Harris Interactive
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