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Handwritten Scripts Still Outpace E-Prescribing by More than 60 Percent, According to New Data
Date:2/28/2013

tients," said Jim Pantaleo , Executive Vice President of Sales and Marketing, MediScripts. "E-prescribing technology will need to adapt to meet physician expectations. MediScripts will continue to provide prescribing solutions, while communicating relevant clinical content at the point of care."  

More information is available at www.mediscripts.com

About MediScriptsMediScripts is a point-of-prescription advertising medium that puts brand messages at the center of prescriber-patient engagement. MediScripts delivers precise targeting by decile, by specialty and by market. And because it's a paid subscription service, MediScripts is PhRMA Code compliant. In 60 brand-specific IMPACT studies performed by Source Healthcare Analytics (formerly Wolters Kluwer Health/NDC Health), MediScripts on average delivers over a 20:1 return on investment. For more information, visit www.mediscripts.com.

[1] "The Use of Medicines in the United States: Review of 2011." IMS Institute for Healthcare Informatics, April 2012. Web. 26 Feb.2013. http://www.imshealth.com/ims/Global/Content/Insights/IMS%20Institute%20for%20Healthcare%20Informatics/IHII_Medicines_in_U.S_Report_2011.pdf.

[2] "The National Progress Report on E-Prescribing and Interoperable Healthcare Year 2011." SureScripts, 31 July 2012. Web. 13 Feb. 2013. http://www.surescripts.com/about-e-prescribing/progress-reports/national-progress-reports.aspx Press contacts:Elaine Andrecovich

Brandee ByrnesMakovsky

MediScriptsOffice: (212) 508-9675

Office: (201) 727-1555Mo
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