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HRID Announces Growth and Expansion
Date:3/1/2012

FORT LAUDERDALE, Fla., March 1, 2012 /PRNewswire/ -- Nouveau Life Pharmaceuticals, soon to be changed from Hybrid Fuels, Inc., (Pink Sheets: HRID) announced today that it is hiring a team of consumer marketing experts to position the Company as well as its current and pending portfolio of products to the market place.

The marketing team will focus initially on further developing the brand and consumer education strategy for the Azul Instant™ product.  Consumer response rates to the all-natural product offering have exceeded the Company's expectations to date and with the right marketing approach, the Company believes the product will quickly surpass competitive products globally. 

Nouveau Life's mission is to be the leading provider of safe and healthy remedies for those suffering with common medical conditions.  The Company's initial products have been developed to provide the millions of people suffering with sexual dysfunction with a solution comprised of all-natural ingredients.  Plans are now underway to expand the portfolio to launch all-natural supplements for weight loss, acne and high cholesterol.  The team of consumer marketing experts will be charged with building global brand strategies and consumer awareness campaigns across the Company's entire portfolio of product offerings.       

"Those of us that have been in the business for a long time can attest to the fact that marketing rules have changed.  Marketing strategies that worked just a few years ago are no longer producing the same results.  Consumers have more options today than any point in history.  We believe the key to our success is employing innovative marketing techniques to educate the consumer on our brands, reduce consumer risk, and utilize feedback to drive loyalty and satisfaction.  The selection
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SOURCE Nouveau Life Pharmaceuticals, Inc.
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