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HCPC Expands Annual Event to Drive Pharma Collaboration
Date:3/24/2011

FAIRFIELD, N.J., March 24, 2011 /PRNewswire/ -- The nagging problem of patient adherence to their medicines will be addressed in a novel way at a May event that seeks to bring pharmaceutical industry stakeholders together to review the latest research and collaborate on strategies to improve patient adherence. With RxAdherence 2011, the Healthcare Compliance Packaging Council seeks to foster greater collaboration between marketers and packagers to build a compliance-packaging strategy into the product development and launch process.

(Logo: http://photos.prnewswire.com/prnh/20101214/LA16070LOGO)

For the last 18 years, the Healthcare Compliance Packaging Council (HCPC) has explored the scope of the problem and potential packaging solutions at its annual National Symposium on Patient Compliance. Now HCPC is expanding its lineup of speakers and invited attendees to include pharmaceutical marketing professionals and others involved in pharmaceutical development, branding, and market analysis.

Speakers at the conference will include Vernon Schabert, principal, IMS Health Economics and Outcomes Research, who will review current adherence interventions; Rebecca Burkholder, JD, VP of health policy, National Consumers League, who will explain NCL's national multi-media campaign; and Tom Hubbard, senior program director, the National Network for Health Innovation, who will look at the current state of adherence programs in the context of ongoing health care reform initiatives.

Data from cases in which packaging has played a role in medication adherence will also be shared. Ted Lithgow, Ph.D., chief science officer, MWV Healthcare, will present just-released peer-reviewed pharmacoepidemiological research analyzing pharmacy claims data. Another presentation, by Kamal Jethwani M.D., lead research Scientist, Center for Connected Health, will review a six-month study on the use of a
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