Navigation Links
HCPC Expands Annual Event to Drive Pharma Collaboration
Date:3/24/2011

FAIRFIELD, N.J., March 24, 2011 /PRNewswire/ -- The nagging problem of patient adherence to their medicines will be addressed in a novel way at a May event that seeks to bring pharmaceutical industry stakeholders together to review the latest research and collaborate on strategies to improve patient adherence. With RxAdherence 2011, the Healthcare Compliance Packaging Council seeks to foster greater collaboration between marketers and packagers to build a compliance-packaging strategy into the product development and launch process.

(Logo: http://photos.prnewswire.com/prnh/20101214/LA16070LOGO)

For the last 18 years, the Healthcare Compliance Packaging Council (HCPC) has explored the scope of the problem and potential packaging solutions at its annual National Symposium on Patient Compliance. Now HCPC is expanding its lineup of speakers and invited attendees to include pharmaceutical marketing professionals and others involved in pharmaceutical development, branding, and market analysis.

Speakers at the conference will include Vernon Schabert, principal, IMS Health Economics and Outcomes Research, who will review current adherence interventions; Rebecca Burkholder, JD, VP of health policy, National Consumers League, who will explain NCL's national multi-media campaign; and Tom Hubbard, senior program director, the National Network for Health Innovation, who will look at the current state of adherence programs in the context of ongoing health care reform initiatives.

Data from cases in which packaging has played a role in medication adherence will also be shared. Ted Lithgow, Ph.D., chief science officer, MWV Healthcare, will present just-released peer-reviewed pharmacoepidemiological research analyzing pharmacy claims data. Another presentation, by Kamal Jethwani M.D., lead research Scientist, Center for Connected Health, will review a six-month study on the use of an electronic compliance reminder by patients taking an antihypertensive medication.

Industry peers will come together for a panel discussion in the afternoon on how consumer research, brand marketing, and well-developed compliance prompting packaging brought together early in the process can increase patient refill rate and patient adherence. Featured panelists include Christine Coyne, product director, Endo Pharmaceuticals; Diane Krusko, cardiovascular marketing director, Pfizer; Sander Flaum, CEO, Flaum Partners; Jay Carter, AbelsonTaylor; Justin Schroeder, director, marketing & business development, Anderson Packaging Inc.; and Ted Lithgow, Ph.D., chief science officer, MWV Healthcare. The discussion will be moderated by Christiane Truelove, editor-in-chief, Med Ad News, and Daphne Allen, editor, Pharmaceutical & Medical Packaging News. Both brands are published by UBM Canon.

Continuing a long-standing tradition, Walter Berghahn, executive director, HCPC, will present HCPC's Compliance Package of the Year Awards Presentation during lunch. (For more details on the competition, visit www.hcpconline.org.)

The event may expand further as new data and projects come to light, so stay tuned for more at www.RxAdherenceConference.com.

The event is sponsored by UBM Canon: Pharmaceutical & Medical Packaging News, Med Ad News, PharmaLive.com, and Pharmalot.

About UBM Canon

UBM Canon, the leading B-to-B media company dedicated exclusively to the global $3.0 trillion advanced manufacturing sector, helps support the flow of information, commerce and innovation in such sophisticated segments as medical devices and pharmaceutical development. UBM Canon also addresses cutting-edge developments in broader areas of advanced engineering design and manufacturing, and manufacturing processes and packaging.


'/>"/>
SOURCE UBM Canon
Copyright©2010 PR Newswire.
All rights reserved

Related medicine technology :

1. Prognosis Health Information Systems Expands Executive Team
2. Anodizing Leader Expands Capacity at U.S. Facility
3. Transgenomic Expands COLD-PCR License
4. Dendreon Expands Launch of PROVENGE
5. Remedi SeniorCare Expands Distribution of the Paxit™ Med-Pass Solution, the New Standard in Medication Administration
6. Arena Pharmaceuticals Expands GPR119 Patent Portfolio for Type 2 Diabetes
7. QPS Expands Clinical Trial Services with Acquisition of Qualitix
8. New Version of PAR Assessment Toolkit™ Expands Toolset for Psychologists
9. Cempra Expands Clinical Management Team to Advance Leading Antibacterial Clinical Programs Solithromycin and TAKSTA™
10. HASCO Medical Expands Online Offering
11. Colorcon Expands Nutraficient Product Portfolio to Include High Productivity, PVA-Based Formulations for Food Supplement Coating
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:5/25/2016)... Calif. , May 25, 2016  Zymo ... testing for their new reference materials that help ... from sample collection to analyses. The rapid growth ... demand for researchers to have standard methods to ... being generated. Biases inherently exist at every step ...
(Date:5/25/2016)... YORK , May 25, 2016 ... Market Size, Share, Development, Growth and Demand Forecast to ... Syringe, Insulin Pump and Others)" published by P&S Market ... at $9,998.3 million in 2015, and it is expected ... Based on type, the insulin pump segment is expected ...
(Date:5/25/2016)... May 25, 2016  Granger Diagnostics today announced immediate ... wounds and infections. This test ensures discovery of ... viruses. The test requires only a simple swab of ... David G. Bostwick , MD, Chief Medical ... wound healing: "We are excited to make available, ...
Breaking Medicine Technology:
(Date:5/27/2016)... ... May 27, 2016 , ... In response to meager public ... unaware of the plight of aphasia. In collaboration with the American Aphasia Association, ... , The link between stroke and aphasia is relatively unknown, but through collaboration ...
(Date:5/27/2016)... ... May 27, 2016 , ... Aimed ... by inspiring human interest stories, courtesy of leaders in the nursing and health ... the industry, from leading advocates and associations—namely Jones & Bartlett Learning. , Jones ...
(Date:5/27/2016)... (PRWEB) , ... May 27, 2016 , ... ... in scholarships to students studying complementary medicine. Allison Outerbridge is this year’s ... her award on May 18 at the university’s Student Leadership Awards ceremony. , ...
(Date:5/26/2016)... ... 26, 2016 , ... Despite last week’s media reports hinting at a June ... wait until March 2017 for an interest rate increase, according to Rajeev Dhawan of ... , “The Federal Open Market Committee (FOMC) dot charts are of interest to the ...
(Date:5/26/2016)... ... , ... W.S. Badger Co. Inc ., the maker of certified organic ... Works Award for its use of effective workplace strategies to increase business and employee ... by the Families and Work Institute (FWI) and the Society for Human Resource Management ...
Breaking Medicine News(10 mins):