Navigation Links
HCD Research Executive Urges Pharmaceutical Industry to Leverage Social Media to Enhance Traditional Marketing Research
Date:5/25/2010

FLEMINGTON, N.J., May 25 /PRNewswire/ -- Speaking at a national pharmaceutical trade industry meeting last week Robert Cardarelli, chief methodologist, HCD Research, explained how the industry can leverage social media and marketing research to qualitatively understand the underlying emotions, behaviors, likes and dislikes associated with a particular brand, company or therapeutic category.

(Logo: http://www.newscom.com/cgi-bin/prnh/20071204/NYTU133LOGO)

During his presentation at the Pharmaceutical Business Intelligence and Research Group (PBIRG) national meeting in Naples, FL, Cardarelli highlighted the results of two brand-specific case studies to illustrate how social media methodologies can be used to enhance brand communications strategies, and the longer-term effects of DTC TV advertising. To view the presentation, go to: www.hcdi.net.

As part of his presentation, "Exploring the Social Aspects of Marketing Research as we Move Toward the Attention Age," Cardarelli noted that while there are still some barriers for pharmaceutical companies to measure brands within the social media arena; there is sufficient research that demonstrates the increasing number of patients and health care providers that are actively using social media.

Cardarelli also provided background on social media and the attention age by describing what it is and how it is currently being used by pharmaceutical companies, physicians and patients. In addition, he cited marketing tactics that are most impactful as a supplement to traditional methods.

HCD Research is a marketing and communications research company, headquartered in Flemington, NJ. The company's services include traditional and web-based marketing and communications research. For additional information on HCD Research, access the company's web site at www.hcdi.net or call HCD Research at (908) 788-9393.


'/>"/>
SOURCE HCD Research
Copyright©2010 PR Newswire.
All rights reserved

Related medicine technology :

1. Cetero Research Leads Industry in Human Allergy Models
2. Perrigo Company to Present at the Citi Investment Research Global Health Care Conference
3. Isis Pharmaceuticals to Present at the 2010 Citi Investment Research Global Health Care Conference
4. Medco to Present at the 2010 Citi Investment Research Global Health Care Conference
5. New Research: Kids Consumption of Chronic Medications on the Rise
6. Research Evaluating Effectiveness of Behavioral Counseling and Varenicline for Smoking Cessation Featured in the American Journal of Preventive Medicine
7. Turning the Page in HIV Prevention Research: An AIDS Vaccine is Possible — AVAC Examines The Way Forward
8. Xenon Announces Appointment of EVP, Research & Development
9. Watson to Present at the 2010 Citi Investment Research Global Healthcare Conference
10. CVS Caremark to Participate in the Citi Investment Research 2010 Food & Drug Retail Conference
11. SRI International Researchers Present Promising New Therapeutic for the Treatment of Multiple Myeloma
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:2/12/2016)... and Company (NYSE: LLY ) today announced that the ... patent would not presently be infringed by Actavis marketing pemetrexed ... Italy and Spain ... --> --> In ... Lilly,s patent would be indirectly infringed by Actavis marketing certain ...
(Date:2/12/2016)... , Feb. 12, 2016  Apellis Pharmaceuticals, ... a $47.1 million Series D preferred stock ... Management, Hillhouse Capital Group and venBio Global ... Investments, AJU IB Investment, and Epidarex Capital. The ... to further advance clinical trials in the ...
(Date:2/11/2016)... 11, 2016 The primary goal of this ... patterns on the usage of liquid biopsy. Key information ... - Timeframe of liquid biopsy adoption amidst future ... Evs—by organization type - Sample inflow to conduct liquid ... stool, serum, and so on. - Correlation analysis of ...
Breaking Medicine Technology:
(Date:2/12/2016)... ... February 12, 2016 , ... Basketball is a game for everyone, not ... Peety PoppersTM series, sign language translation is featured in the top right of the ... Peety PoppersTM lessons has a sign language translator to teach kids the game and ...
(Date:2/11/2016)... ... February 12, 2016 , ... Fitbody Personal Training offers outdoor training ... exciting way to get fit and healthy. Located in Phoenixville, PA, the classes are ... class designed for horseback riders who want to lose weight and tone up. This ...
(Date:2/11/2016)... (PRWEB) , ... February 11, 2016 , ... ... participated in the American Osteopathic Association’s (AOA) Match Program Tuesday, February 9, taking ... Program places students into osteopathic graduate medical education positions across the country. Of ...
(Date:2/11/2016)... ... February 12, 2016 , ... The Journal of ... from 0.416 in 2013. The SJR uses data taken from the Scopus database (Elsevier ... the number of citations received by the journal over a three year period and ...
(Date:2/11/2016)... ... February 11, 2016 , ... ... diabetes has been gearing up for their simultaneous grand openings in March. All ... right now that you’re probably wondering, is reversing diabetes possible? According to this ...
Breaking Medicine News(10 mins):