Navigation Links
HCB Health Wins Fluoxetine Launch Assignment From Edgemont Pharmaceuticals
Date:11/30/2011

AUSTIN, Texas, Nov. 30, 2011 /PRNewswire/ -- HCB Health, one of the nation's top 25 independent healthcare communications agencies, has been selected by Edgemont Pharmaceuticals for the national launch of the company's newly approved Fluoxetine Tablets 60 mg, the first 60 mg generic version of Prozac®  marketed in the U.S.  Fluoxetine is one of the most widely prescribed products for treating major depression, with more than 23 million prescriptions written for the drug annually in the U.S.

The full-service assignment will include a wide scope of activities, including advertising, sales collateral, a website, media plan and digital strategy. Darren Fuller, account supervisor, and Mark Gillmore, creative director, will manage the account from the agency side, working directly with Doug Saltel, founder and CEO of Edgemont Pharmaceuticals.

"We chose HCB because we believe their team has the launch experience, creativity and business insights necessary to make a meaningful contribution to our U.S. launch efforts," Saltel said.  "In today's more challenging pharmaceutical environment, you need an agency partner like HCB that is committed to helping your company be successful and will continually look for new ways to help drive your sales performance."

Edgemont Pharmaceuticals, LLC, is a privately held, Austin-based company with a primary focus and expertise in the field of neuroscience. The company's new product is the only form of fluoxetine available in the U.S. in a single, 60 mg pill. As an added feature, each pill is scored for easy splitting, also offering a convenient 30 mg dosing option. Previously, patients requiring a 30 or 60 mg dose of fluoxetine had to take three pills to reach their prescribed dose.       

About HCB Health
Headquartered in Austin, Texas, HCB Health serves the entire healthcare sector, including manufacturers of medical devices, pharmaceuticals, diagnostics and genetic engineering products; physician groups, hospitals and managed care organizations; and patients and consumers.

One of the fastest growing agencies in its field, HCB Health has maintained a compounded 25 percent annual revenue growth since its inception in 2001, posting a 40 percent revenue increase from 2009 to 2010. The company also significantly expanded its digital and media services.

HCB Health's clients, in addition to Edgemont Pharmaceuticals, include Alcon Labs, Medtronic, Sound Surgical Technologies, Harden Healthcare, California Pacific Medical Center, Hollister, the Menninger Clinic, Texas Oncology, The US Oncology Network, Entent Care, Optima Health, the Scott & White Health Plan, McKesson, Audiotoniq and Austin Gastroenterology.       

HCB Health is located at 701 Brazos St., Suite 1100, Austin, TX 78701. For more information, visit www.hcbhealth.com; tel. (512) 320-8511, fax (512) 320-8990.

CONTACT:  

Julie Laitin (212) 286-2424          

Cynthia Amorese (908) 665-8072             

 

Email: jlaitin@julielaitin.com

Email: camorese@comcast.net

 


'/>"/>
SOURCE HCB Health
Copyright©2010 PR Newswire.
All rights reserved

Related medicine technology :

1. Vantage Health 51% Owned Tanzanian Subsidiary Awarded Lot 1, Lot 2 and Lot 3 of University of Dar Es Salaam Pharmaceutical and Medical Supply Tender
2. Acuo Technologies Announces Vendor Neutral Archiving Contract with Fairview Health Services
3. Proventixs nGage™ the Most Widely Used Automated Healthcare Hand Hygiene Monitoring System in the United States
4. Genomic Health Announces Presentation of Sixteen Oncotype DX Studies at the 2011 CTRC-AACR San Antonio Breast Cancer Symposium
5. Henry Schein Dental Launches Total Health™ Beyond the Mouth
6. China Health Resource Goes Global
7. HealthWarehouse.com Offers Lowest Price Generic Lipitor on the Market
8. Johnson & Johnson to Participate in the Piper Jaffray 23rd Annual Health Care Conference
9. PharmAthene to Present at the Piper Jaffray 23rd Annual Healthcare Conference on November 30, 2011
10. Auxilium Pharmaceuticals to Present at the Oppenheimer 22nd Annual Healthcare Conference
11. Acuo Technologies Announces Vendor Neutral Archiving Contract with CHRISTUS Health
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/24/2016)... N.J. , June 24, 2016  Collagen ... the design, development and manufacturing of collagen and ... regeneration announced today that Bill Messer ... and Marketing to further leverage the growing portfolio ... medical devices. Bill joins the Collagen ...
(Date:6/24/2016)... 24, 2016 ... the addition of the " Global Markets for ... This report focuses on ... updated review, including its applications in various applications. The ... which includes three main industries: pharmaceutical and biotechnology, food ...
(Date:6/24/2016)... June 24, 2016 Dehaier Medical Systems Ltd. ... which develops, markets and sells medical devices and wearable ... signed a strategic cooperation agreement with Hongyuan Supply Chain ... Chain") on June 20, 2016, to develop Dehaier,s new ... cooperation agreement, Dehaier will leverage Hongyuan Supply Chain,s sales ...
Breaking Medicine Technology:
(Date:6/24/2016)... ... 2016 , ... Marcy was in a crisis. Her son James, eight, was out of control. ... and physically. , “When something upset him, he couldn’t control his emotions,” remembers Marcy. ... rocks at my other children and say he was going to kill them. If ...
(Date:6/24/2016)... ... June 24, 2016 , ... ... micro-osteoperforation for accelerated orthodontic treatment. Dr. Cheng has extensive experience with all areas ... , AcceleDent, and accelerated osteogenic orthodontics. , Micro-osteoperforation is a revolutionary adjunct ...
(Date:6/24/2016)... ... June 24, 2016 , ... People across the U.S. are sharpening their ... Award, an essay contest in which patients and their families pay tribute to a ... the 2016 National Society of Genetic Counselors (NSGC) Annual Education Conference (AEC) this September. ...
(Date:6/24/2016)... ... June 24, 2016 , ... ... Grove Investment Group (TGIG), has initiated cultivation and processing operations at its production ... and Pahrump, Nevada. , Puradigm is the manufacturer of a complete system of ...
(Date:6/24/2016)... Washington, D.C. (PRWEB) , ... June 24, 2016 , ... ... Pro-Am Heroes Golf Classic Tournament held on June 20th at the Woodmont Country ... local charity, Luke’s Wings, an organization dedicated to helping service members that have been ...
Breaking Medicine News(10 mins):