Navigation Links
HCB Health Wins Fluoxetine Launch Assignment From Edgemont Pharmaceuticals
Date:11/30/2011

AUSTIN, Texas, Nov. 30, 2011 /PRNewswire/ -- HCB Health, one of the nation's top 25 independent healthcare communications agencies, has been selected by Edgemont Pharmaceuticals for the national launch of the company's newly approved Fluoxetine Tablets 60 mg, the first 60 mg generic version of Prozac®  marketed in the U.S.  Fluoxetine is one of the most widely prescribed products for treating major depression, with more than 23 million prescriptions written for the drug annually in the U.S.

The full-service assignment will include a wide scope of activities, including advertising, sales collateral, a website, media plan and digital strategy. Darren Fuller, account supervisor, and Mark Gillmore, creative director, will manage the account from the agency side, working directly with Doug Saltel, founder and CEO of Edgemont Pharmaceuticals.

"We chose HCB because we believe their team has the launch experience, creativity and business insights necessary to make a meaningful contribution to our U.S. launch efforts," Saltel said.  "In today's more challenging pharmaceutical environment, you need an agency partner like HCB that is committed to helping your company be successful and will continually look for new ways to help drive your sales performance."

Edgemont Pharmaceuticals, LLC, is a privately held, Austin-based company with a primary focus and expertise in the field of neuroscience. The company's new product is the only form of fluoxetine available in the U.S. in a single, 60 mg pill. As an added feature, each pill is scored for easy splitting, also offering a convenient 30 mg dosing option. Previously, patients requiring a 30 or 60 mg dose of fluoxetine had to take three pills to reach their prescribed dose.       

About HCB Health
Headquartered in Austin, Texas, HCB Health serves the entire healthcare sector, including manufacturers of medical devices, pharmaceuticals, diagnostics and genetic engineering products; physician groups, hospitals and managed care organizations; and patients and consumers.

One of the fastest growing agencies in its field, HCB Health has maintained a compounded 25 percent annual revenue growth since its inception in 2001, posting a 40 percent revenue increase from 2009 to 2010. The company also significantly expanded its digital and media services.

HCB Health's clients, in addition to Edgemont Pharmaceuticals, include Alcon Labs, Medtronic, Sound Surgical Technologies, Harden Healthcare, California Pacific Medical Center, Hollister, the Menninger Clinic, Texas Oncology, The US Oncology Network, Entent Care, Optima Health, the Scott & White Health Plan, McKesson, Audiotoniq and Austin Gastroenterology.       

HCB Health is located at 701 Brazos St., Suite 1100, Austin, TX 78701. For more information, visit www.hcbhealth.com; tel. (512) 320-8511, fax (512) 320-8990.

CONTACT:  

Julie Laitin (212) 286-2424          

Cynthia Amorese (908) 665-8072             

 

Email: jlaitin@julielaitin.com

Email: camorese@comcast.net

 


'/>"/>
SOURCE HCB Health
Copyright©2010 PR Newswire.
All rights reserved

Related medicine technology :

1. Vantage Health 51% Owned Tanzanian Subsidiary Awarded Lot 1, Lot 2 and Lot 3 of University of Dar Es Salaam Pharmaceutical and Medical Supply Tender
2. Acuo Technologies Announces Vendor Neutral Archiving Contract with Fairview Health Services
3. Proventixs nGage™ the Most Widely Used Automated Healthcare Hand Hygiene Monitoring System in the United States
4. Genomic Health Announces Presentation of Sixteen Oncotype DX Studies at the 2011 CTRC-AACR San Antonio Breast Cancer Symposium
5. Henry Schein Dental Launches Total Health™ Beyond the Mouth
6. China Health Resource Goes Global
7. HealthWarehouse.com Offers Lowest Price Generic Lipitor on the Market
8. Johnson & Johnson to Participate in the Piper Jaffray 23rd Annual Health Care Conference
9. PharmAthene to Present at the Piper Jaffray 23rd Annual Healthcare Conference on November 30, 2011
10. Auxilium Pharmaceuticals to Present at the Oppenheimer 22nd Annual Healthcare Conference
11. Acuo Technologies Announces Vendor Neutral Archiving Contract with CHRISTUS Health
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/26/2016)... 2016  VMS Rehab Systems, Inc. ( www.vmsrehabsystemsinc.com ) ... measures required to build a strong and stable market ... listed on the OTC Markets-pink current trading platform. ... "We are seeing an anomaly in market trading activities ... by the Company, but shareholders and market players as ...
(Date:6/24/2016)... 2016   Bay Area Lyme Foundation , ... Center for Tick Borne Illness , Harvard Medical ... Hacking Medicine, University of California, Berkeley, and the ... five finalists of Lyme Innovation , the ... 100 scientists, clinicians, researchers, entrepreneurs, and investors from ...
(Date:6/24/2016)... ANDOVER, Mass. and SAN CLEMENTE, Calif. ... California -based mobile pulmonary function testing company, is now ... portable PFT devices developed by ndd Medical Technologies , Inc. ... PFT testing done in hospital-based labs.  Thanks to ndd,s EasyOne PRO ... CA , can get any needed testing done in the ...
Breaking Medicine Technology:
(Date:6/25/2016)... Oklahoma City, Oklahoma (PRWEB) , ... June 25, ... ... to helping both athletes and non-athletes recover from injury. Recently, he has implemented ... for the Oklahoma City area —Johnson is one of the first doctors to ...
(Date:6/24/2016)... ... June 24, 2016 , ... Those who have experienced ... feelings, many turn to unhealthy avenues, such as drug or alcohol abuse, as a ... has released tools for healthy coping following a traumatic event. , Trauma sufferers tend ...
(Date:6/24/2016)... ... 24, 2016 , ... Global law firm Greenberg Traurig, P.A. announced that 20 ... by their peers for this recognition are considered among the top 2 percent of ... honors as members of this year’s Legal Elite Hall of Fame: Miami Shareholders ...
(Date:6/24/2016)... Plano, TX (PRWEB) , ... June 24, 2016 , ... ... taking part in Genome magazine’s Code Talker Award, an essay contest in which patients ... for an award to be presented at the 2016 National Society of Genetic Counselors ...
(Date:6/24/2016)... ... 24, 2016 , ... Strategic Capital Partners, LLC (SCP) in ... investment capital for emerging technology companies. SCP has delivered investment events and ... more than a million dollars of capital investment for five companies. ...
Breaking Medicine News(10 mins):