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HCB Health Wins Fluoxetine Launch Assignment From Edgemont Pharmaceuticals

AUSTIN, Texas, Nov. 30, 2011 /PRNewswire/ -- HCB Health, one of the nation's top 25 independent healthcare communications agencies, has been selected by Edgemont Pharmaceuticals for the national launch of the company's newly approved Fluoxetine Tablets 60 mg, the first 60 mg generic version of Prozac®  marketed in the U.S.  Fluoxetine is one of the most widely prescribed products for treating major depression, with more than 23 million prescriptions written for the drug annually in the U.S.

The full-service assignment will include a wide scope of activities, including advertising, sales collateral, a website, media plan and digital strategy. Darren Fuller, account supervisor, and Mark Gillmore, creative director, will manage the account from the agency side, working directly with Doug Saltel, founder and CEO of Edgemont Pharmaceuticals.

"We chose HCB because we believe their team has the launch experience, creativity and business insights necessary to make a meaningful contribution to our U.S. launch efforts," Saltel said.  "In today's more challenging pharmaceutical environment, you need an agency partner like HCB that is committed to helping your company be successful and will continually look for new ways to help drive your sales performance."

Edgemont Pharmaceuticals, LLC, is a privately held, Austin-based company with a primary focus and expertise in the field of neuroscience. The company's new product is the only form of fluoxetine available in the U.S. in a single, 60 mg pill. As an added feature, each pill is scored for easy splitting, also offering a convenient 30 mg dosing option. Previously, patients requiring a 30 or 60 mg dose of fluoxetine had to take three pills to reach their prescribed dose.       

About HCB Health
Headquartered in Austin, Texas, HCB Health serves the entire healthcare sector, including manufacturers of medical devices, pharmaceuticals, diagnostics and genetic engineering products; physician groups, hospitals and managed care organizations; and patients and consumers.

One of the fastest growing agencies in its field, HCB Health has maintained a compounded 25 percent annual revenue growth since its inception in 2001, posting a 40 percent revenue increase from 2009 to 2010. The company also significantly expanded its digital and media services.

HCB Health's clients, in addition to Edgemont Pharmaceuticals, include Alcon Labs, Medtronic, Sound Surgical Technologies, Harden Healthcare, California Pacific Medical Center, Hollister, the Menninger Clinic, Texas Oncology, The US Oncology Network, Entent Care, Optima Health, the Scott & White Health Plan, McKesson, Audiotoniq and Austin Gastroenterology.       

HCB Health is located at 701 Brazos St., Suite 1100, Austin, TX 78701. For more information, visit; tel. (512) 320-8511, fax (512) 320-8990.


Julie Laitin (212) 286-2424          

Cynthia Amorese (908) 665-8072             





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