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Gro-International to Develop BioElectronics' OTC Brands in European and African Markets
Date:2/14/2013

FREDERICK, Md., Feb. 14, 2013 /PRNewswire/ -- BioElectronics Corporation (OTC Pink: BIEL), the maker of unique inexpensive, patented, anti-inflammatory pain reliever devices is pleased to announce that Gro-International, SA, Geneva, Switzerland market developers and brand management have added ActiPatch® Musculoskeletal Pain Therapy, Allay™ Menstrual Pain Therapy, and the Smart Insole™ Heel Pain Therapy products to their select group of retail products portfolio.  The Gro-International management team has a substantial history building successful brands, as well as developing and implementing marketing strategies.

The Gro-International team includes Gregor Forbes , Ivan Tsibulsky , and Paul Screawn .  Mr. Forbes has over 28 years of experience in Fast Moving Consumer Goods (FMCG) and over-the-counter pharmaceuticals including 25 years at Procter & Gamble where he was General Manager of Global Development markets, and as a non executive director of Swiss Precision Diagnostics.  Mr. Screawn is the former Commercial Director, Global Development Markets Central & Eastern Europe, Middle East and Africa at Procter & Gamble.

Gro-International has developed a network of experienced brand managers covering the nine major markets that recruit and manage distributors, sales agents, advertising and marketing to enhance local brand development. In addition to recruiting new distributors, Gro-International will assume management responsibility for BioElectronics' new and existing distributors in the United Kingdom, Denmark, Malta, Spain, Balkans, Bulgaria, G
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SOURCE BioElectronics Corporation
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