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Government Affairs & Public Policy Groups Playing Critical Role in Patient Engagement, Reports Best Practices, LLC
Date:7/18/2014

CHAPEL HILL, N.C., July 18, 2014 /PRNewswire/ -- Patient engagement is a critical success factor in pharmaceutical marketing today. Although marketing is one of the principal groups that handle patient engagement activities, Government Affairs and Public Policy groups within the pharmaceutical industry are among the functions that are becoming increasingly involved in activities and initiatives to positively impact the "patient journey."

Recent research by benchmarking firm, Best Practices, LLC, identified the key support tactics and activities by which leading Government Affairs and Public Policy groups support patients. According to the research, 73% of benchmarked Government Affairs and Public Policy groups support multiple therapeutic areas or franchises, while 20% support multiple products in a single therapeutic area. Leaders can gain critical efficiencies by spreading patient engagement initiatives across multiple products and franchises.

The related report, "Patient-Focused Support: How Government Affairs & Public Policy Groups Support the Patient Journey," provides leaders with critical industry metrics on the level and type of support that Government Affairs and Public Policy functions are providing to programs and initiatives designed to engage patients.

Key study topics include:

  • Patient-Focused Support: Activities & Timing
    • Scope
    • Number of Products Supported
    • Activities
    • Timing by Phase
  • Patient-Focused Support: Funding
    • Investment by Function
    • Investment Trends
    • Investment Levels

This benchmarking research drew participation from 16 Public Policy and Government Affairs leaders at 15 life
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SOURCE Best Practices, LLC
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