CHAPEL HILL, N.C., July 18, 2014 /PRNewswire/ -- Patient engagement is a critical success factor in pharmaceutical marketing today. Although marketing is one of the principal groups that handle patient engagement activities, Government Affairs and Public Policy groups within the pharmaceutical industry are among the functions that are becoming increasingly involved in activities and initiatives to positively impact the "patient journey."
Recent research by benchmarking firm, Best Practices, LLC, identified the key support tactics and activities by which leading Government Affairs and Public Policy groups support patients. According to the research, 73% of benchmarked Government Affairs and Public Policy groups support multiple therapeutic areas or franchises, while 20% support multiple products in a single therapeutic area. Leaders can gain critical efficiencies by spreading patient engagement initiatives across multiple products and franchises.
The related report, "Patient-Focused Support: How Government Affairs & Public Policy Groups Support the Patient Journey," provides leaders with critical industry metrics on the level and type of support that Government Affairs and Public Policy functions are providing to programs and initiatives designed to engage patients.
Key study topics include:
This benchmarking research drew participation from 16 Public Policy and Government Affairs leaders at 15 life sciences companies. In addition, research analysts conducted deep-dive executive interviews to collect qualitative data and insights.
To access the full report, or to download a complimentary summary containing insights found in this report, click on the following link: http://www.best-in-class.com/rr1300.htm
For more information on other recent primary research studies, contact us at 919.403.0251. For related research, visit our Best Practices, LLC website at http://www.best-in-class.com/.
ABOUT BEST PRACTICES, LLC
Best Practices, LLC is a leading benchmarking, consulting and advisory services firm serving biopharmaceutical and medical device companies worldwide. Best Practices, LLC's clients include all the top 10 and 48 of the top 50 global healthcare companies. The firm conducts primary research and consulting using its comprehensive proprietary benchmarking tools and analysis. The operational insights, findings and analysis form the basis for our Benchmarking Reports, databases and advisory services to support executives in commercial and R&D operations. Best Practices, LLC believes in the profound principle that organizations can chart a course to superior economic performance by studying the best business practices, operating tactics and winning strategies of world-class companies.
|SOURCE Best Practices, LLC|
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