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Google Me: How B2Bers Navigate up the Communications Stream to Get in Front of Busy Executives
Date:3/1/2013

ry segments across six continents. The largest participation came from Pharmaceutical/ chemical industry professionals. Key study objectives included:

  • Benchmarking communication tools and usage frequency executives utilize for external communication
  • Identifying the preferred and most effective channels for external communication

This report will help communicators improve the efficiency and effectiveness of their external communication approaches and processes. The study also provides key insights and metrics across a variety of communication issues, such as preferred formats for reviewing business-related information from external sources and what types of information participants wanted to receive from external sources.

To access the full report or to download a complimentary summary containing insights found in this report, click on the following link: http://www3.best-in-class.com/rr1188.htm.

For more information on this study or other recent primary research studies, contact us at 919.403.0251 or at bestpractices@best-in-class.com.

ABOUT BEST PRACTICES, LLC
Best Practices, LLC is a leading benchmarking, consulting and advisory services firm serving biopharmaceutical and medical device companies worldwide. Best Practices, LLC's clients include all the top 10 and 48 of the top 50 global healthcare companies. The firm conducts primary research and consulting using its comprehensive proprietary benchmarking tools and analysis. The operational insights, findings and analysis form the basis for our Benchmarking Reports, databases and advisory services to support executives in commercial and R&D operations.


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