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Gold Standard/Elsevier Launches Clinical Pharmacology Mobile
Date:3/1/2010

uch, BlackBerry devices, T Mobile G1 and Nokia N85, and runs on the Apple, RIM, Android, Symbian, and Windows Mobile 6 operating systems.

"With nothing to download, no synching required and continuous updating, Clinical Pharmacology Mobile provides users with the most timely, accurate and reliable drug information available," says Vieson. "By adding Clinical Pharmacology Mobile to our drug reference suite, our goal is to ensure our customers have the content they need at every access point, be that online, in their workflow systems and now on their mobile devices."

The number of cell phone subscriptions across the globe will hit 5 billion sometime in 2010, precipitated in part by the demand for mobile healthcare services, according to the International Telecommunication Union. McKinsey & Company projects that the global mobile health opportunity could be worth more than $60 billion, while Mobile Health Initiative founder Peter Waegemann predicts a mobile health revolution where publishers move scientific knowledge "from books to apps."

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