Navigation Links
Global Strategic Marketing Key to Success in Oncology Launches in the Pharmaceutical Sector
Date:10/28/2011

CHAPEL HILL, N.C., Oct. 28, 2011 /PRNewswire/ -- The oncology market continues to be a rapid growth area for the pharmaceutical industry. Managing all the aspects of successfully launching a new oncology product is a daunting endeavor that often falls to the Global Strategic Marketing function.

The regulatory environment, regional differences and the competitive nature of the oncology marketplace present significant challenges for Global Strategic Marketing (GSM) organizations. The evolving nature of these challenges pushes GSM organizations to continually assess their budgets, investment strategies, staffing, structure and scope of services.

For instance, a survey of 12 large pharmaceutical companies found a majority expected to increase spending for four of six GSM activities for pipeline products over the next two years. Activities expected to gain are ad boards, marketing, thought leaders and market intelligence. Meanwhile, most of the companies expect spending to stay flat or drop for global congresses/conventions during the same period, according to a new benchmarking study from Best Practices, LLC.

The study, Oncology Global Strategic Marketing: Benchmarking Budget Levels and Service Scope, was designed to help GSM leaders in oncology better evaluate and improve their global strategic marketing programs. This 75-page study provides current benchmarks such as:

  • GSM staffing benchmarks by role, by development phase, by number of oncology programs and per $100M in oncology sales
  • Outsourced and in-house labor dedicated to traditional and emerging markets
  • GSM organizational structure
  • Role of the GSM function for activities such as market intelligence, marketing, advocacy and KOL management
  • Spending benchmarks around key GSM activities within marketing, market intelligence and advocacy
  • Oncology GSM spendin
    '/>"/>

SOURCE Best Practices, LLC
Copyright©2010 PR Newswire.
All rights reserved

Page: 1 2

Related medicine technology :

1. Hypertronics Partners with UBM Canon, the Leading Global Medical Device Industry Source, to Co-Host Strategies for Avoiding Device Failure Seminar
2. Global Pharm Announces the Closing of US$15 Million Redeemable Convertible Bonds Financing
3. Global Eyeglasses Industry
4. S*BIO to Initiate Global Phase 3 Clinical Trials of its Novel JAK2 Inhibitor Pacritinib for Treatment of Myelofibrosis (MF)
5. CPhI Global Portfolio Expands into South East Asia
6. Gastric Cancer - Global Drug Forecasts and Treatment Analysis to 2020 - Volume I 2011
7. MarketsandMarkets: Global Orthopedic Devices Market Expected to Reach $57.9 Billion by 2016
8. White Smile Global Inc. Proudly Announces the Introduction of a New Innovative White Smile® Professional™ Dental "In-Office" Teeth Whitening Kit
9. Intarcia and Quintiles Sign Letter of Intent for Innovative Global Collaboration to Advance ITCA 650 in Type 2 Diabetes
10. SPX to Acquire e&e, a Global Supplier of Extraction, Evaporation, Vacuum and Freeze Drying Technologies
11. Global Sources opens six trade shows with worlds top buyers registered to attend including Adidas, AEON, American Greetings, Brookstone, Casino, Coles Group, Mothercare, Next, Sears and Woolworths
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:11/22/2014)...  New data demonstrates that flibanserin, a novel, non-hormonal ... female sexual dysfunction, Hypoactive Sexual Desire Disorder (HSDD), does ... premenopausal women when taken at bedtime. The data was ... North America,s (SMSNA) 20th Annual Fall Scientific ... SMSNA accepted this study as a late breaking ...
(Date:11/22/2014)... 2014 Statistics released from a number of ... astronomically during the holidays, beginning with Thanksgiving eve, which ... The data, highlighted in an Infographic ... part of their annual Sober Days for the ... high-risk drinking and increased rates of DUI injuries and ...
(Date:11/22/2014)... N.C. , Nov. 21, 2014 ... system. Undoubtedly, the growing influence of patients in ... for marketing interactions. Now, more than ever, understanding ... patients for medical products is essential. ... Best Practices, LLC, benchmarked companies spent about two-thirds ...
Breaking Medicine Technology:Study on Efficacy and Sedation-Related Safety of Flibanserin in Premenopausal Women Released Today at Sexual Medicine Society of North America Meeting 2Study on Efficacy and Sedation-Related Safety of Flibanserin in Premenopausal Women Released Today at Sexual Medicine Society of North America Meeting 3Alarming Stats Show Holiday Drinking an Issue for Many 2New Report Details Importance of Adopting a "Patient Journey" Framework in Marketing 2
... Medical,Innovations, Inc. (Amex: IMA ), a ... management solutions, met yesterday with,Ban Ki-moon, the ... of a,group of senior executives of seventeen ... and diagnostic companies.,Inverness, together with senior officials ...
... Campaign to Spread Awareness and Bring Hope to ... 133 million children,across the globe are without ... civil war, and disease. SOS Children,s Villages-USA (SOS-USA) ... the needs of orphans,worldwide., To view the ...
Cached Medicine Technology:Inverness Medical Innovations Participates in Meeting on HIV/AIDS with UN Secretary-General 2Inverness Medical Innovations Participates in Meeting on HIV/AIDS with UN Secretary-General 3Photos: SOS Children's Villages Observes World Orphan Week, October 5-11, 2008 2
(Date:11/22/2014)... Petersburg, FL (PRWEB) November 22, 2014 ... Kitchen Innovations are pleased to announce that Ashley ... the Thanksgiving #PayItForward contest. , Ms. Lombardo entered ... from Kitchen Innovations. She wrote of how her friend ... young daughters as a single mom. Despite medical bills ...
(Date:11/22/2014)... November 22, 2014 Sandbridge Capital, ... investments in the consumer brand sector, acquired a ... will be used to help fund BackJoy’s global ... rollout, particularly its proprietary apparel and footwear lines. ... BackJoy’s Board of Directors. , BackJoy is a ...
(Date:11/22/2014)... 22, 2014 Developers and plugin specialist of ... entitled FCPX 3D Model bringing the impossible to FCPX ... users to add obj files to FCPX enabling 3d Model ... the line between professional and armature, FCPX 3D Model is ... Studios allows Final Cut Pro X users to upload and ...
(Date:11/22/2014)... 22, 2014 Wright & Schulte LLC ... lawsuits have been scheduled between October 2016 and ... of Illinois. U.S. District Judge Matthew F. Kennelly, who ... Management Order (CMO) on November 6, 2014 that outlined ... to submit documents and other activities in preparation for ...
(Date:11/22/2014)... FRIDAY, Nov. 21, 2014 (HealthDay News) -- A clinical ... anemia has been halted a year early because the ... to manage the disease and reduce the risk of ... conducted at 25 medical centers in the United States ... National Heart, Lung, and Blood Institute (NHLBI). Researchers ...
Breaking Medicine News(10 mins):Health News:Forbes Living TV Announces Winner of Thanksgiving #PayItForward Contest 2Health News:Sandbridge Capital Acquires a Minority Stake in BackJoy 2Health News:Sandbridge Capital Acquires a Minority Stake in BackJoy 3Health News:Pixel Film Studios released FCPX 3D Model plugin Exclusively for Final Cut Pro X 2Health News:First Bellwether Trials Scheduled In AndroGel Side-Effects Lawsuits Reports Wright & Schulte LLC 2Health News:First Bellwether Trials Scheduled In AndroGel Side-Effects Lawsuits Reports Wright & Schulte LLC 3Health News:First Bellwether Trials Scheduled In AndroGel Side-Effects Lawsuits Reports Wright & Schulte LLC 4Health News:Sickle Cell Anemia Treatment So Successful in Kids That Trial Is Halted 2
... planning association all worked up. With the fertility rate ... demographers are pressing the need of 2.1 children per ... ,A survey conducted by the Family Planning Association revealed ... indulge in sex for over a month. There was ...
... must before marriage, say an overwhelming 91 percent in an ... cases.// ,The survey, conducted by manoramaonline/yuva, saw 22,578 ... certificate was a must before marriage. Just 2,032 said that ... have just been published. ,According to the Kerala ...
... is only for the white collar tech-savvy urbanites, think again. ... acquired smart// cards to avail themselves of discounts on daily ... 500 disorganised sex workers in Mysore and Mandya districts of ... prompt them to get regular health check ups to keep ...
... and less inclined to follow a career in general practice, ... of Australia.// ,Dr Catherine Joyce, Senior Lecturer in ... and co-author of the study, says places in the general ... of the past six years. ,The study compared ...
... the growing problem of obesity in Australians by looking at ... in the latest edition of The Medical Journal of Australia, ... (GP) about weight management. ,Levels of overweight and ... past two decades. ,Dr Daisy Tan, Advanced ...
... "Lets Stop Aids Org" is currently touring South Africa to ... living with HIV/Aids.// ,Betty Chiu, a member of ... week. She is encouraging other youngsters to follow her example ... 'Lets Stop Aids Org' was established three years ago at ...
Cached Medicine News:Health News:Majority of Keralites Vote in Favor of HIV Certificate Before Marriage 2Health News:Sex Workers Adopt IT Solutions to Fight AIDS 2
Nursing2006 Drug Handbook Entries include Alerts, dosage adjustments for specific populations, I.V. administration, off-label indications, adverse reactions, and more....
... Guide 2005 includes over 1,000 commonly used ... their selection and administration. Organized alphabetically by ... key data featuring common uses and side ... patient education information. A list of the ...
The mission of AHFS DI Essentials (American Hospital Formulary Service) is to provide an evidence-based foundation for safe and effective drug therapy....
Ident-A-Drug gives you quick accurate identification of oral tablets and capsules used in North America....
Medicine Products: