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Global Probiotics Industry
Date:3/14/2013

acific (excluding Japan),
Middle East and Latin American Markets for Years 2004, 2011 &
2018 (includes corresponding Graph/Chart) II-62

III. MARKET

1. THE UNITED STATES III-1
A.Market Analysis III-1
Current and Future Analysis III-1
Market Overview III-1
New Products Hold Growth Potential III-1
Trends and Issues III-2
Probiotics Piggy-Backing on Colon Cleansing's Rising
Popularity III-2
Changing Preferences of US Consumers Towards Probiotics III-2
'Probiotic Shots' Increase Penetration III-2
Consumer Education - Key to Market Success III-2
Consumer Marketing Trends III-3
Probiotic Food Manufacturers Target Kids Segment III-3
Product Innovation III-3
Quality Control - Need of the Hour III-3
Challenges Facing Probiotics Market III-4
Price and Quality - A Tangled Issue III-4
Shelf Life of the Product - A Concern to Resolve III-4
Distribution Channels III-4
Table 5: Distribution Channels for Dietary Supplements in
the US (2011): Percentage Breakdown by Distribution Channel
for Mass Market, Health Food & Natural Products Stores,
Internet & Multi Level Marketing (MLM), and Others
(includes corresponding Graph/Chart) III-5
Regulatory Scenario III-5
Tightening Regulations III-5
International Probiotics Association - A Major Association III-6
Product Launches III-6
Key Players III-8
B.Market Analytics III-9
Table 6: US Recent Past, Current & Future Analysis for
Probiotics with Annual Sales Figures in US$ Million for
Years 2010 through 2018 (includes corresponding Graph/Chart) III-9

Table 7: US Historic Review for Probiotics Analyzed with
Annual Sales Figures in US$ Million for Years 2004 through
2009 (includes corresponding Graph/Chart) III-10

2. CANADA III-11
A.
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