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Global Probiotics Industry
Date:3/14/2013

mer II-1
Probiotics Sustain Growth with Minor Hiccup Due to Recession II-1
Probiotic Transformation II-2
Threat from Genetically Modified Cultures II-2
Increasing Number of Probiotic Products Grace the Marketplace II-3
Lactose Intolerance Sufferers Provide Fillip to Probiotics Market II-3
Versatile Applicability Ensures Sunny Prospects for Probiotics II-3
Weight Management II-4
Oral Care II-4
Beauty II-4
Probiotics - Future Directions II-4
Market Dynamics II-4
Companies Vie for New Delivery Technologies to Boost
Probiotics Consumption II-5
Biopolymer Protection Forecast to Augment Probiotic Industry II-5
Current & Future Analysis II-6
Table 1: World Market for Probiotics (2010-2018): Geographic
Regions Ranked by CAGR - US, Asia-Pacific, Latin America,
Middle East, Europe, Canada, and Japan (includes
corresponding Graph/Chart) II-6

2. TRENDS AND ISSUES II-7
Growing Consumer Awareness II-7
Probiotic Skincare - The Latest Beauty Trend II-7
Little Bottles Garner More Appeal II-7
Scientific and Clinical Validation Key to Growth II-7
Culture Wars II-8
Emergence of Probiotic Cereals and Chocolate Bars II-8
Probiotics to Add Zing to Chilled Beverages II-8
Misleading Health Claims Dampen Demand II-9
Formulation and Production of Probiotic Products - Major
Technical Issues II-9
Multi-Level Marketing Networks Grow In Vogue II-10
Regulations to Shape Future Market II-10

3. PRODUCT OVERVIEW II-11
Introduction II-11
Probiotics Defined II-11
Probiotic Functioning Mechanism II-12
Concept of Prebiotics II-12
Synbiotics II-12
Probiotic Products - A Briefing II-13
Probiotic Strains II-13
Lactobacillus Acidophilus II-13
Bifidiobacterium Bifidum II-14
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