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Global Pharmaceutical Survey 2012-2013: Market Trends, Marketing Spend and Sales Strategies in the Global Pharmaceutical Industry
Date:5/15/2012

industry: key actions to secure buyer business by turnover

5.2.4 Global pharmaceutical industry: key actions to secure buyer business by procurement budget

5.2.5 Global pharmaceutical industry: key actions to secure buyer business by purchasing decision authority

6 Pharmaceutical Industry Supplier Marketing Spend Activity

6.1 Annual Marketing Budgets: Global Pharmaceutical Industry Suppliers

6.1.1 Annual marketing budgets by region: global pharmaceutical industry suppliers

6.1.2 Annual marketing budgets by company turnover: global pharmaceutical industry suppliers

6.2 Planned Change in Marketing Expenditure Levels: Global Pharmaceutical Industry Suppliers

6.2.1 Planned change in marketing expenditure by region: global pharmaceutical industry suppliers

6.2.2 Planned change in marketing expenditure by turnover: global pharmaceutical industry suppliers

6.2.3 Planned change in marketing expenditure levels vs. revenue growth expectations (%), 2012

6.3 Future Investment by Media Channel: Global Pharmaceutical Industry Suppliers

6.3.1 Future investment by media channel by region: global pharmaceutical industry suppliers

6.3.2 Future investment by media channel by company turnover: global pharmaceutical industry suppliers

6.4 Global Pharmaceutical Industry Suppliers' Future Investment in Marketing and Sales

6.4.1 Investment in marketing and sales by region: global pharmaceutical industry suppliers

6.4.2 Investment in marketing and sales by region: global pharmaceutical industry suppliers

6.4.3 Investment in marketing and sales by turnover: global pharmaceutical industry suppliers

7 Marketing and Sales Behaviors and Strategies in 2012-2013

7.1 Key Marketing Aims for 2012–2013: Global Pharmaceutical Industry Suppliers

7.1.1 Key marketing aims by region: global pharmaceutical industry suppliers

7.1.2 Key marketing aims by com
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