Navigation Links
Global Pharmaceutical Survey 2012-2013: Market Trends, Marketing Spend and Sales Strategies in the Global Pharmaceutical Industry
Date:5/15/2012

ate a higher proportion of budget towards new media such as emails, internet searches and websites.

 

'Customer retention', 'customer acquisition' and 'brand building or awareness' dominates key marketing aim of suppliers for 2012–2013

'Customer retention', 'customer acquisition' and 'brand building or awareness' are identified as key marketing aims for global pharmaceutical industry suppliers, with 63%, 48% and 41% of industry respondents expressing that these were very important aims. The most significant strategy that global pharmaceutical industry suppliers plan to employ in 2012 is to 'focus sales efforts on generating new business', as identified by 57% of respondents.

 

'Ability to target specific audience niches', 'ability to generate leads or setup customer meetings' and 'thorough reporting and analysis' are the three leading critical success factors for suppliers in 2012

In the process of choosing marketing agencies, the 'ability to target specific audience niches', 'ability to generate leads or setup customer meetings' and 'thorough reporting and analysis' are considered deciding factors by respondents from the global pharmaceutical supplier industry. Survey results indicate that critical success factors have not changed significantly since 2011.

 

Geographical variations

Of all respondents, 67% from companies that operate in the Rest of the World region are optimistic about revenue growth over the next 12 months, compared to 61% in the Asia-Pacific region, 56% in North America and 52% in Europe.

 

M&A Drivers

Need for new product pipelines, new product acquisition, patent expiries, cost containment and credit availability are considered as major drivers for increase in M&A activities.

 

Companies Mentioned

 

Sanofi Aventis, Gen-Probe Incorporated, Neumedicines, RxBio, Araim Pharmaceuticals of O
'/>"/>

SOURCE Reportlinker
Copyright©2010 PR Newswire.
All rights reserved

Page: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18

Related medicine technology :

1. MacroGenics Begins Global Phase 2/3 Protege Study in Recent-onset Type 1 Diabetes Mellitus
2. Dr. Roger Kenneth Hershline PhD MD, CEO of Global Humanceuticals, Inc. Donates New HIV Drug
3. Directors Forum: PEPFAR and the Global AIDS Response
4. Alfacell Corporation to Present at UBS Global Life Sciences Conference
5. Baxa Corporation Extends Global Reach With New Distribution Agreements in Colombia and the Dominican Republic
6. Global HIV Vaccine Enterprise Names Alan Bernstein as Inaugural Executive Director, Opens New Secretariat
7. President Clinton Highlights MWW Group at the 2007 Clinton Global Initiative for its Stop Neglected Tropical Disease Campaign
8. Hillary Clinton Pledges Bold Approach to Stopping HIV/AIDS & Global Poverty
9. IBA and Elekta Initiate Global Particle Therapy Program at ASTRO
10. Dr. Rajeev Venkayya Joins Gates Foundation as Director of Global Health Delivery
11. BioNumerik Commences Global Phase III Ovarian Cancer Trial on Novel Anticancer Drug Candidate Known as Karenitecin(R)
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:5/21/2015)... 21, 2015 ... Zwecks Leistungsvergleich zur Expertise und zum ... verwiesen, in denen uneingeschränkt betriebsfähige Systeme, ... ein Aegate-Land: beispielsweise BELGIEN   ... von Arzneimittelfälschungen (FMD) handelt es sich ...
(Date:5/21/2015)... 21, 2015  Today, eight groups representing ... biologics – Alliance for Patient Access, American ... Rheumatology, Biologics Prescribers Collaborative, Clinical Immunology Society, ... and North American Society for Pediatric Gastroenterology, ... to U.S. Food and Drug Administration (FDA) ...
(Date:5/21/2015)... 2015 Bankers Healthcare Group, the leading provider of ... series from medical writer Dr. Pat Bass on ... analyze the decision making process, uncover various preconceived notions that ... how healthcare practitioners can make better, more profitable decisions. ... 7, 2015: " Being More Decisive: You,ve Got To Make ...
Breaking Medicine Technology:EU-Arzneimittel-Richtlinie für gefälschte Medikamente; Aegate-Zusammenfassung als reale Bewertung aus Belgien 2EU-Arzneimittel-Richtlinie für gefälschte Medikamente; Aegate-Zusammenfassung als reale Bewertung aus Belgien 3Physician Groups Urge FDA to Ensure Patient Safety With Greater Transparency in Biosimilar Labeling 2Physician Groups Urge FDA to Ensure Patient Safety With Greater Transparency in Biosimilar Labeling 3Physician Groups Urge FDA to Ensure Patient Safety With Greater Transparency in Biosimilar Labeling 4Medical Writer Dr. Pat Bass Publishes A New Series On The Bankers Healthcare Group BHG360 Blog 2Medical Writer Dr. Pat Bass Publishes A New Series On The Bankers Healthcare Group BHG360 Blog 3
(Date:5/22/2015)... Co founders Greenlee and James Chapko, DDS have launched ... immediately deliver fully integrated dental implant services to their patients. ... surgeon. , The Center, whose name is ImplantWide, ... placing dental implants. These 6 roadblocks can discourage any ... placement of dental implants into his or her practice. ...
(Date:5/22/2015)... 22, 2015 Puritan Medical Products, ... the medical, diagnostic, environmental, and forensics industries celebrates ... products in the US. At a time when ... the US, Puritan remains committed to designing and ... Guilford, Maine facility. , Since 1919, Puritan has ...
(Date:5/22/2015)... WI (PRWEB) May 22, 2015 ... honor to be recognized for providing the highest quality ... foundation of health care decision-making,” said Javon R. Bea, ... demonstrates the commitment of our employee/partners to care for ... patients.” , Hospitals do not apply for this award, ...
(Date:5/21/2015)... York, New York (PRWEB) May 21, 2015 ... distributor of patented products, launches the Troll Motor Guide, ... convenient way of boating. , "The recreational boating industry ... Scott J. Cooper, CEO and Creative Director of ... water in record numbers and predicts continued steady growth ...
(Date:5/21/2015)... 2015 Absolute Exhibits, a trade ... state-of-the-art website that is filled with essential exhibiting tools ... information. With its original and inventive design ideas, it ... website shows hundred of pictures of client- owned or ... is not an exhibit rendering site, rather real-time pictures ...
Breaking Medicine News(10 mins):Health News:First of Its Kind Dental Implant Training and Surgicenter to Open in June 2Health News:Maine Swab Company Celebrates 96 Years of American-made Products 2Health News:Mercy Hospital and Trauma Center Receives Women’s Choice Award for Emergency Care - Mercy Health System Javon Bea 2Health News:Great Ways To Celebrate On Memorial Day Weekend- Starting With World Patent Marketing's New Boat Patent 2Health News:Great Ways To Celebrate On Memorial Day Weekend- Starting With World Patent Marketing's New Boat Patent 3Health News:New Convention and City Travel Guides Within the Absolute Exhibits’ Website 2
... infants' exposure to tobacco smoke. Infant exposure to environmental ... syndrome, asthma, and other respiratory conditions. ,A recent study ... of 314 infants living in smoking households. Participating infants ... from the University of Warwick, United Kingdom, found banning ...
... believed to be Britain's first genetically-selected baby after receiving ... baby, named Jamie, was delivered by Caesarean section on ... embryo, to his four-year-old brother Charlie. Charlie has a ... the United States for treatment after being refused permission ...
... Researchers say 85 percent to 90 percent of the people ... fatigue, muscle pain, insomnia and impaired memory. ,It's a difficult ... 1.3 million Americans who suffer from chronic fatigue syndrome, or ... may help them get back a bit of their former ...
... double the risk of an older person developing serious ... independently. Researchers say seniors who do not have anemia, ... cut-off point for the condition's diagnosis, are 1.5-times more ... normal blood hemoglobin levels.// ,Investigators followed 1,146 people, ...
... If you're looking to lower your cholesterol, eating a ... shows a diet that consists of healthy foods, including ... certain drugs. ,Researchers say incorporating almonds into one's diet ... substitutions to try might include a snack of almonds ...
... A new test may be an important tool in ... Clinical Electroencephalography highlights the use of an electrical brain ... to improved treatment. The test, known as an electrophysiological ... the disease.// ,Researchers found 65 percent of patients with ...
Cached Medicine News:
... the easiest test to use on the market. ... no hands-on time. Critical care instructions can be ... the pediatrician's office. Valuable information can be obtained ... Now the focus can be on the results ...
The QuickScreen Pro Multi Drug Screening Test is a rapid, self-timing, qualitative immunoassay for,the detection of drugs of abuse in urine....
... qualitative immunoassays for detecting elevated levels of Luteinizing ... and results are easy to interpret. If ... the control band, then ovulation will probably occur ... test band does not appear or is lighter ...
Detect LH surge for predicting ovulation, Able to detect as low as 40 mIU/mL LH or 30 mIU/mL LH, Simple, easy and accurate, Built-in control system...
Medicine Products: