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Global Pharmaceutical Survey 2012-2013: Market Trends, Marketing Spend and Sales Strategies in the Global Pharmaceutical Industry
Date:5/15/2012

ehind recent market changes?

Executives from the pharmaceutical industry expect to see increased levels of consolidation with 68% of respondents predicting that there will be either a 'significant increase' or 'increase' in M&A activity over the next 12 months. The need for new product pipelines, new product acquisitions, patent expiries, cost containment and credit availability are considered as the major drivers for this expected increase in M&A activity in the pharmaceutical manufacturing industry.

 

What makes this report unique and essential to read?

"Global Pharmaceutical Survey 2012–2013: Market Trends, Marketing Spend and Sales Strategies in the Global Pharmaceutical Industry" is a new report by ICD Research that analyzes how Pharmaceutical industry companies' media spend, marketing and sales strategies & practices and business planning are set to change in 2012–2013. This report provides the current size of the marketing and advertising budgets of global pharmaceutical industry suppliers and how spending by global pharmaceutical industry suppliers will change, providing insight into global marketing behaviour. In addition, the report also identifies future growth of buyers and suppliers and M&A activity. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by region, company type and sizes."

 

Key Highlights

 

Social media and networking sites', 'email and newsletters' and 'online content sites' to dominate future investment

Social media and networking sites', 'email and newsletters' and 'online content sites' are projected to record the strongest investment, as identified by 56%, 54%, 53% of respective respondents. This indicates that marketers are expected to alloc
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