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Global Pharmaceutical Survey 2012-2013: Market Trends, Marketing Spend and Sales Strategies in the Global Pharmaceutical Industry
Date:5/15/2012

gency selection criteria.

 

Reasons To Buy

 

Why was the report written?

This report is the result of an extensive survey drawn from ICD Research's exclusive panel of 247 leading global pharmaceutical industry executives. The report provides data and analysis on global pharmaceutical industry suppliers' media spend, marketing and sales strategies, and practices and business planning within the global pharmaceutical industry. This report includes key topics such as media channel spending outlooks, media budgets, marketing agency selection criteria, business challenges and sales tactics of leading suppliers within global pharmaceutical industry. The report also identifies pharmaceutical manufacturers, contract research and contract manufacturing companies' and suppliers' future growth, M&A and investment expectations.

Most secondary research reports are based on general industry drivers and do not understand the industry executives' attitude and changing behaviours, creating a gap in presenting the business outlook of the industry. In an effort to bridge this gap, ICD Research created this primary-research based report by gathering the opinions of multiple stake holders in the value-chain of the global pharmaceutical industry.

 

What is the current market landscape and what is changing?

The top three key expected changes in business structure for 2011 are the addition of 'new products and service' portfolios, 'improvement of operational efficiency', and 'expansion in current markets'. As major drugs are set to lose patent rights in the short term, companies have increased the pace of new product development. For example, Johnson & Johnson expect to file 11 new products and 30 product line extensions in 2011–2015. With the launch of these new products, the company expects to increase its market share and geographical reach.

 

What are the key drivers b
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