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Global Pharmaceutical Survey 2012-2013: Market Trends, Marketing Spend and Sales Strategies in the Global Pharmaceutical Industry
Date:5/15/2012

fy what suppliers need to do to maintain their business and the key actions being taken by industry players to overcome the leading business threats.

 

• The report examines current practices and provides future expectations over the next 12–24 months.

 

• The report provides qualitative analysis of the key industry threats and opportunities and contains full survey results.

 

Summary

 

"Global Pharmaceutical Survey 2012–2013: Market Trends, Marketing Spend and Sales Strategies in the Global Pharmaceutical Industry" is a new report by ICD Research that analyzes how Pharmaceutical industry suppliers' media spend, marketing and sales strategies and business practices are set to change 2012–2013. This report gives you access to the media channel spending outlooks, media budgets, marketing agency selection criteria, business challenges and sales tactics of leading suppliers. The report also identifies future growth of buyers and suppliers, M&A and investment expectations. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by region, company type and sizes.

 

Scope

 

The report features the opinions of global Pharmaceutical industry respondents related to the following:

 

• Revenue growth and future developments in business structure.

• Merger and acquisition activity.

• Capital expenditure and change in staff recruitment activity.

• Key regions of growth.

• Key industry threats and opportunities.

• Annual marketing budgets and change in marketing expenditure.

• Future spending outlook on media channels.

• Marketing a
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