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Global Pharmaceutical Survey 2012-2013: Market Trends, Marketing Spend and Sales Strategies in the Global Pharmaceutical Industry
Date:5/15/2012

siness - Buyer Responses (%), 2012

Figure 45: Actions to Maintain and Secure Buyer Business by Company Region (%), 2012

Figure 46: Actions to Maintain and Secure Buyer Business by Company Turnover (%), 2012

Figure 47: Actions to Maintain and Secure Buyer Business by Purchasing Decision Authority (%), 2012

Figure 48: Annual Marketing Budgets: Global Pharmaceutical Industry Suppliers (%), 2010–2012

Figure 49: Annual Marketing Budgets by Region: Global Pharmaceutical Industry Suppliers (%), 2012

Figure 50: Annual Marketing Budgets by Turnover: Global Pharmaceutical Industry Suppliers (%), 2012

Figure 51: Planned Change in Marketing Expenditure: Global Pharmaceutical Suppliers (%), 2010–2012

Figure 52: Planned Change in Marketing Expenditure Levels by Region (%), 2012

Figure 53: Planned Change in Marketing Expenditure Levels by Company Turnover (%), 2012

Figure 54: Future Investment by Media Channels : Global Pharmaceutical Industry Suppliers (%), 2012

Figure 55: Global Pharmaceutical Industry Suppliers: Investment in Media Channels by Region (%), 2012

Figure 56: Global Pharmaceutical Industry Suppliers: Investment in Media Channels by Turnover (%), 2012

Figure 57: Investment in Marketing and Sales: Global Pharmaceutical Industry Suppliers (%), 2012

Figure 58: Investment in Marketing and Sales by Region: Global Pharmaceutical Industry Suppliers (%), 2012

Figure 59: Investment in Marketing and Sales by Turnover: Global Pharmaceutical Industry Suppliers (%), 2012

Figure 60: Key Marketing Aims: Global Pharmaceutical Industry Suppliers (%), 2012

Figure 61: Key Marketing Aims by Region: Global Pharmaceutical Industry Suppliers (%), 2012

Figure 62: Key Marketing Aims by Turnover: Global Pharmaceutical Industry Suppliers (%), 2012

Figure 63: Key Marketing Aims by Revenue Growth Expectations: Global Pharmaceutical Industry Suppliers (%
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