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Global Pharmaceutical Survey 2012-2013: Market Trends, Marketing Spend and Sales Strategies in the Global Pharmaceutical Industry
Date:5/15/2012

hange in Marketing Expenditure Levels by Company Turnover (%), 2012

Table 52: Change in Marketing Expenditure Levels by Revenue Growth Expectations (%), 2012

Table 53: Net Change in Planned Marketing Expenditure, All Industries Comparison (%) 2012

Table 54: Future Investment by Media Channels : Global Pharmaceutical Industry Suppliers (%), 2012

Table 55: Investment in Marketing and Sales: Global Pharmaceutical Industry Suppliers (%) , 2012

Table 56: Investment in Marketing and Sales by Region: Global Pharmaceutical Industry Suppliers (%) , 2012

Table 57: Investment in Marketing and Sales by Turnover: Global Pharmaceutical Industry Suppliers (%) , 2012

Table 58: Key Marketing Aims: Global Pharmaceutical Industry Suppliers (%), 2012

Table 59: Amendments to Marketing Activities: Global Pharmaceutical Industry Suppliers (%) , 2012

Table 60: Amendments to Marketing by Region: Global Pharmaceutical Industry Suppliers (%) , 2012

Table 61: Amendments to Marketing by Turnover: Global Pharmaceutical Industry Suppliers (%) , 2012

Table 62: Use of New Media by Suppliers: Global Pharmaceutical Industry (%),2012

Table 63: Use of New Media by Region: Global Pharmaceutical Industry (%),2012

Table 64: Use of New Media by Company Turnover: Global Pharmaceutical Industry (%),2012

Table 65: Critical Success Factors: Global Pharmaceutical Industry Suppliers (%), 2010–2012

Table 66: Critical Success Factors by Region: Global Pharmaceutical Industry Suppliers (%), 2012

Table 67: Critical Success Factors by Turnover: Global Pharmaceutical Industry Suppliers (%), 2012

Table 68: Survey Results - Closed Questions

 

 

List of Figures

Figure 1: Global Pharmaceutical Industry Revenue Growth Optimism (%), 2010–2012

Figure 2: Global Pharmaceutical Industry Revenue Growth Optimism by Company Type(%), 2010–2012

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