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Global Pharmaceutical Survey 2012-2013: Market Trends, Marketing Spend and Sales Strategies in the Global Pharmaceutical Industry


Table 31: Demand in Emerging Markets by Global Pharmaceutical Manufacturers (%), 2012

Table 32: Demand in Emerging Markets by Global CRO and CMO Industry (%), 2012

Table 33: Demand in Emerging Markets by Global Pharmaceutical Industry Suppliers (%), 2012

Table 34: Growth in Developed Countries: Global Pharmaceutical Manufacturers (%), 2012

Table 35: Growth Expectations in Developed Countries by Global CRO and CMO Respondents(%), 2012

Table 36: Growth Expectations in Developed Countries by Global Pharmaceutical Industry Suppliers (%), 2012

Table 37: Global Pharmaceutical Industry: Leading Concerns (%), 2010–2012

Table 38: Global Pharmaceutical Industry: Leading Business Concerns by Company (%), 2012–2013

Table 39: Global Pharmaceutical Industry: Leading Business Concerns by Region (%), 2012–2013

Table 40: Global Pharmaceutical Industry: Leading Business Concerns by Turnover (%), 2012–2013

Table 41: Actions to Maintain and Secure Buyer Business - Buyer vs. Supplier Responses (%), 2012

Table 42: Actions to Maintain and Secure Buyer Business - Buyer Responses (%), 2012

Table 43: Actions to Maintain and Secure Buyer Business by Region (%), 2012

Table 44: Actions to Maintain and Secure Buyer Business by Company Turnover (%), 2012

Table 45: Actions to Maintain and Secure Buyer Business by Procurement Budget (%), 2012

Table 46: Annual Marketing Budgets: Global Pharmaceutical Industry Suppliers (%), 2010–2012

Table 47: Annual Marketing Budgets by Region: Global Pharmaceutical Industry Suppliers (%), 2012

Table 48: Annual Marketing Budgets by Turnover: Global Pharmaceutical Industry Suppliers (%), 2012

Table 49: Planned Change in Marketing Expenditure: Global Pharmaceutical Suppliers (%), 2010–2012

Table 50: Planned Change in Marketing Expenditure Levels by Region (%), 2012

Table 51: Planned C

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