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Global Pharmaceutical Survey 2012-2013: Market Trends, Marketing Spend and Sales Strategies in the Global Pharmaceutical Industry
Date:5/15/2012

pany turnover: global pharmaceutical industry suppliers

7.1.3 Key marketing aims by revenue growth expectations: global pharmaceutical industry suppliers

7.2 Essential Amendments to Marketing Activities in 2012–2013

7.2.1 Amendments to marketing activities by region: global pharmaceutical industry suppliers

7.2.2 Amendments to marketing activities by company turnover: global pharmaceutical industry suppliers

7.3 Use of New Media for Business Prospects: Global Pharmaceutical Industry Suppliers

7.3.1 Use of new media by region: global pharmaceutical industry suppliers

7.3.2 Use of new media by company turnover: global pharmaceutical industry suppliers

7.4 Critical Success Factors for Choosing a Marketing Agency

7.4.1 Critical success factors for choosing a marketing agency by region

7.4.2 Critical success factors for choosing a marketing agency by company turnover: global pharmaceutical industry suppliers

8 Appendix

8.1 Global Pharmaceutical Industry Survey Results – Closed Questions

8.2 Methodology

8.3 Contact us

8.4 About ICD Research

8.5 Disclaimer

 

 

List of Tables

Table 1: Total Global Pharmaceutical Industry Survey Respondents by Company Type, 2012

Table 2: Global Pharmaceutical Industry Buyer Respondents by Job Role (%), 2012

Table 3: Global Pharmaceutical Industry Buyer Respondents by Company Turnover (%), 2012

Table 4: Global Pharmaceutical Industry Buyer Respondents by Region (%), 2012

Table 5: Global Pharmaceutical Industry Supplier Respondents by Job Role (%), 2012

Table 6: Global Pharmaceutical Industry Supplier Respondents by Company Turnover (%), 2012

Table 7: Global Pharmaceutical Industry Supplier Respondents by Region (%), 2012

Table 8: Global Pharmaceutical Industry Revenue Growth Optimism (%), 2010–2012

Table 9: Global Pharmace
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