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Global Pharmaceutical Survey 2012-2013: Market Trends, Buyer Spend and Procurement Strategies in the Global Pharmaceutical Industry
Date:5/15/2012

l pharmaceutical industry executives. The report provides data and analysis on buyer expenditure, procurement and developments within the global pharmaceutical industry. This report includes key topics such as global pharmaceutical industry buyer expenditure and procurement behaviours and strategies. This report identifies the threats and opportunities within the global pharmaceutical industry, economic outlook trends and business confidence within global pharmaceutical industry executives. Most secondary research reports are based on general industry drivers and do not understand the industry executives' attitude and changing behaviours, creating a gap in presenting the business outlook of the industry. In an effort to bridge this gap, ICD Research created this primary-research based report by gathering the opinions of multiple stake holders in the value-chain of the global pharmaceutical industry.

 

What is the current market landscape and what is changing?

Growing economic concerns in the later part of 2011 in Europe and North America motivated organizations to rethink about their growth prospects for 2012. According to a World Bank projection in January 2012, world economic growth will be truncated to 2.5% in 2012 and 3.1% in 2013, as compared with a projection of 3.6% in June 2011, following the financial turmoil in Europe and weak growth prospects in emerging nations.

 

What are the key drivers behind recent market changes?

ICD Research survey results demonstrate that respondents' optimism of revenue growth expectations increased in 2011 by six percentage points, as compared with 2010. Additionally, respondents who expect an increase in growth have declined in 2012 by 9 percentage points as compared with 2011. This relative decrease in growth optimism may be seen as a reflection of financial performances of prominent pharmaceutical companies in the fourth quarter ended December 31, 2011 (Q4 2011).


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