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Global Pharmaceutical Industry Trends: Procurement Budgets Stay the Same, Marketing Budgets to Experience Slight Decrease
Date:2/26/2013

decision makers and competitors, but also examines their actions surrounding business priorities, as well as access to information categorized by region, company type, and size. Request free sample pages from the full report here.

A second survey report, "Global Pharmaceutical Survey 2013-2014 - Market Trends, Buyer Spend and Procurement Strategies in the Global Pharmaceutical Industry", provides data and analysis on global pharmaceutical industry suppliers' media spend, marketing and sales strategies, and practices and business planning within the global pharmaceutical industry. This report includes key topics such as media channel spending outlooks, media budgets, marketing agency selection criteria, business challenges, and sales tactics of leading suppliers within the global pharmaceutical industry. The report also identifies global pharmaceutical industry buyers' and suppliers' future growth, M&A and investment expectations.

The full table of contents can be accessed here, or request free sample pages from the full report here.

GlI recommends supplementing these reports with real world networking events and learning opportunities by attending the following upcoming conferences:


Drug Discovery & Therapy World Congress 2013 | June 3 – June 6, 2013


The focus of the conference will be on the interdisciplinary fields of drug discovery, drug therapy and translational medicine. This unique international conference will provide a platform for all pharmaceutical scientists, internists and primary
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