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Global Pharmaceutical Industry Trends: Procurement Budgets Stay the Same, Marketing Budgets to Experience Slight Decrease

FARMINGTON, Conn., Feb. 26, 2013 /PRNewswire-iReach/ -- The average size of the annual procurement budget according to global pharmaceutical industry buyer respondents is projected to maintain at $127 million in 2013, compared to $127 million in 2012 and $110 million in 2011. In terms of global pharmaceutical industry's annual marketing budget the average size reported by global pharmaceutical industry supplier respondents stood at $4.2 million in 2012, a figure which is expected to decrease to $2.6 million in 2013.


Global Information (GII), in partnership with trusted business information publisher ICD Research, presents the results of two extensive surveys drawn from an exclusive panel of leading global pharmaceutical industry executives. The first report analyzes how pharmaceutical industry companies' procurement expenditures, business strategies, and practices are set to change during 2013-2014.

Readers can find the full table of contents to "Global Pharmaceutical Survey 2013-2014 - Market Trends, Marketing Spend and Sales Strategies in the Global Pharmaceutical Industry" here.

This report gives access to category-level spending outlooks, budgets, supplier selection criteria, business challenges, and investment opportunities of leading purchase decision makers. The report also identifies the future growth of buyers and suppliers, MandA, capital expenditure, staff hiring, and e-procurement. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities, as well as access to information categorized by region, company type, and size. Request free sample pages from the full report here.

A second survey report, "Global Pharmaceutical Survey 2013-2014 - Market Trends, Buyer Spend and Procurement Strategies in the Global Pharmaceutical Industry", provides data and analysis on global pharmaceutical industry suppliers' media spend, marketing and sales strategies, and practices and business planning within the global pharmaceutical industry. This report includes key topics such as media channel spending outlooks, media budgets, marketing agency selection criteria, business challenges, and sales tactics of leading suppliers within the global pharmaceutical industry. The report also identifies global pharmaceutical industry buyers' and suppliers' future growth, M&A and investment expectations.

The full table of contents can be accessed here, or request free sample pages from the full report here.

GlI recommends supplementing these reports with real world networking events and learning opportunities by attending the following upcoming conferences:

Drug Discovery & Therapy World Congress 2013 | June 3 – June 6, 2013

The focus of the conference will be on the interdisciplinary fields of drug discovery, drug therapy and translational medicine. This unique international conference will provide a platform for all pharmaceutical scientists, internists and primary care physicians to discuss and learn about important international breakthrough developments in drug discovery and on new therapeutics.

Throughout the course of the four day conference, attendees will get a unique opportunity to network and be involved in inspiring and interesting discussions of scientists and researchers from the international pharmaceutical, academic and clinical communities.

Obtain more information about this event here or register here and save up to $200 before April 30, 2013.

World Pharmaceutical Congress 2013 | June 4 – 6, 2013 | Philadelphia, USA

The core focus of this conference is advancing preclinical predictions for faster clinical decisions. With over 450 participants, this event features a plenary keynote panel discussion, scientific presentations, breakout discussion groups, dedicated poster viewing, and 10 short courses.

Visit for more information or register here.

Find more market research for the pharmaceutical industry

With nearly 30 years of market research experience, Global Information, Inc (GII) is the single best resource for companies entering new markets, expanding their business, and securing their positions in their respective industries. With tens of thousands of reports from over 400 publishers in nearly every vertical market, our market research and forecast data can give companies the edge they need to stay ahead of the competition and plan for every contingency.

The reports above are just a few examples from the hundreds of research reports we have available for the Pharmaceutical, Generic Drugs, and Prescription Drugs market. For a free consultation on the market research you need, contact us today!

About Global Information Inc. Global Information (GII) ( is an information service company partnering with over 300 research companies around the world. Global Information has been in the business of distributing technical and market research for more than 25 years. Expanded from its original headquarters in Japan, Global Information now has offices in Korea, Taiwan, Singapore, Europe and the United States.

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