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Global Pharmaceutical Industry Trends: Procurement Budgets Stay the Same, Marketing Budgets to Experience Slight Decrease
Date:2/26/2013

FARMINGTON, Conn., Feb. 26, 2013 /PRNewswire-iReach/ -- The average size of the annual procurement budget according to global pharmaceutical industry buyer respondents is projected to maintain at $127 million in 2013, compared to $127 million in 2012 and $110 million in 2011. In terms of global pharmaceutical industry's annual marketing budget the average size reported by global pharmaceutical industry supplier respondents stood at $4.2 million in 2012, a figure which is expected to decrease to $2.6 million in 2013.

(Photo: http://photos.prnewswire.com/prnh/20130226/CG66043)

Global Information (GII), in partnership with trusted business information publisher ICD Research, presents the results of two extensive surveys drawn from an exclusive panel of leading global pharmaceutical industry executives. The first report analyzes how pharmaceutical industry companies' procurement expenditures, business strategies, and practices are set to change during 2013-2014.

Readers can find the full table of contents to "Global Pharmaceutical Survey 2013-2014 - Market Trends, Marketing Spend and Sales Strategies in the Global Pharmaceutical Industry" here.

This report gives access to category-level spending outlooks, budgets, supplier selection criteria, business challenges, and investment opportunities of leading purchase decision makers. The report also identifies the future growth of buyers and suppliers, MandA, capital expenditure, staff hiring, and e-procurement. This report not only grants access to the opinions and strategies of business
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SOURCE Global Information, Inc.
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