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Global Pharmaceutical Company Strengthens Compliance Using Vault PromoMats and Veeva CRM
Date:5/28/2013

PLEASANTON, California, May 28, 2013 /PRNewswire/ --



 

Solution reduces errors and speeds approval, disbursal and retrieval of promotional materials

Drug information changes frequently, and the inability to effectively manage regulated content and to keep up with changes in promotional materials increases compliance risk for pharmaceutical companies around the world. To tighten its marketing compliance strategy and accelerate the dissemination of approved materials to the field, a global pharmaceutical company turned to Veeva Systems' Vault PromoMats the only cloud-based solution built from the ground up to manage promotional content in life sciences. Vault PromoMats speeds approval, disbursal and retrieval of marketing materials and allows companies to capitalize on the unique advantage of seamless integration with Veeva CRM so materials can be easily distributed to reps.

     (Logo: http://photos.prnewswire.com/prnh/20120425/527164)

In just eight weeks, this global pharmaceutical company went live on Vault PromoMats. Its strategy is to enable single-click distribution and withdrawal of content to iRep, Veeva's CRM and closed loop marketing (CLM) solution for the Apple iPad. The company implemented the solution to support all standard medical, legal and regulatory review, supporting 5 document types, 16 subtypes and 48 overall classifications to all users at headquarters plus more than 30 external users. Later this year, the company also plans to deploy the solution to all of its remaining affiliates across the world.

"This is already a risky business considering all of the regulations governing marketing so the more processes we can automate, the better," said a corporate spokesperson. "What is a manual handoff of content highly prone to human error, will be automated. With Vault PromoMats and Veeva CRM tightly integrated in the cloud,
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SOURCE Veeva Systems
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