Navigation Links
Global Medical Devices Industry Outlook Survey 2011-2012: Industry Dynamics, Market Trends and Opportunities, Marketing Spend and Sales Strategies
Date:7/25/2011

NEW YORK, July 25, 2011 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Global Medical Devices Industry Outlook Survey 2011–2012: Industry Dynamics, Market Trends and Opportunities, Marketing Spend and Sales Strategies

http://www.reportlinker.com/p0575369/Global-Medical-Devices-Industry-Outlook-Survey-2011–2012-Industry-Dynamics-Market-Trends-and-Opportunities-Marketing-Spend-and-Sales-Strategies.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Medical_D

Synopsis

• Analysis of opinions drawn from leading medical device industry executives

• Analysis on how medical device industry suppliers' media spend, marketing and sales strategies and practices are set to change in 2011–2012

• Analysis on spending plans, media budget allocations, challenges and sales strategies of leading medical device industry suppliers

Summary

This report is the result of an extensive survey drawn from ICD Research's exclusive panel of leading medical device industry executives. It analyzes how medical device industry suppliers' media spend, marketing and sales strategies and business practices are set to change in 2011–2012. This report gives you access to the media channel spending outlooks, media budgets, marketing agency selection criteria, business challenges and sales tactics of leading suppliers. The report also identifies future growth of buyers and suppliers, M&A and investment expectations. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by region, company type and sizes.

Scope

• The opinions and forward looking statements of 385 industry executives have been captured in our in-depth survey, of which 57% represent Director and C-level respondents

• The research is based on primary survey research conducted by ICD Research accessing its B2B panels comprised of senior marketing decision makers and leading supplier organizations

• The geographical scope of the research is global – drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific and Africa and Middle East

• In the report, buyers identify what suppliers need to do to maintain their business and the key actions being taken by industry players to overcome the leading business threats

• Key topics covered include media spend activity, marketing and sales behaviors and strategies by suppliers, as well as threats and opportunities, investment outlook and business confidence among both buyers and suppliers.

• The report examines current practices and provides future expectations over the next 12-24 months

• The report provides qualitative analysis of the key industry threats and opportunities and contains full survey results

• This report covers data and analysis on media channel expenditure, marketing and sales practices and industry developments by suppliers

Reasons To Buy

• Benchmark your sales and marketing spend with industry peers to effectively determine strategy

• Identify the specific marketing approaches your competitors are using to win business during the recessionary climate

• Better promote your business by aligning your capabilities and business practices with your customer's changing needs during these times of market uncertainty

• Secure stronger customer relationships by understanding the leading business concerns and changing strategies of medical device industry buyers

• Predict how the industry will grow, consolidate and where it will stagnate

• Uncover the business outlook, key challenges and opportunities identified by suppliers and buyers in the industry

Key Highlights

China, Brazil and India are predicted to be the fastest growing regions among developing countries for the medical devices industry. Stronger economic growth, government funding and reforms, changing consumer lifestyles, increasing penetration of medical insurance products, rise in disposable income in these regions are fueling growth.

A total of XX% of respondents expect their companies to increase their marketing expenditure over the next 12 months, with only XX% looking to decrease it.

Overall, XX% of respondents from suppliers industry consider ability to target specific audience niches to be a key factor in selection of a marketing vendor.

Table of Contents

1 Introduction

1.1 What is this report about?

1.2 Definitions

1.3 Methodology

1.4 Profile of survey respondents

1.4.1 Profile of buyer respondents

1.4.2 Profile of supplier respondents

2 Executive Summary

3 Industry Dynamics

3.1 Revenue growth expectations

3.1.1 Revenue growth expectations by company type

3.1.2 Revenue growth expectations by region

3.1.3 Revenue growth expectations by turnover

3.1.4 Revenue growth expectations by senior-level respondents

3.2 Future developments in business structure

3.2.1 Future developments by buyers

3.2.2 Future developments by suppliers

3.3 Merger and acquisition activity predictions

3.3.1 Merger and acquisition activity predictions by buyers

3.3.2 Merger and acquisition activity predictions by suppliers

3.3.3 Merger and acquisition activity predictions by region

3.3.4 Merger and acquisition activity predictions by company turnover

4 Medical Devices Market Growth Outlook

4.1 Demand in emerging markets

4.1.1 Demand in emerging markets by buyers

4.1.2 Demand in emerging markets by suppliers

4.1.3 Demand in emerging markets by region

4.1.4 Demand in emerging markets by company turnover

4.2 Growth expectations in developed countries

4.2.1 Growth expectations in developed countries by buyers

4.2.2 Growth expectations in developed countries by suppliers

4.2.3 Growth expectations in developed countries by region

4.2.4 Growth expectations in developed countries by company turnover

5 Threats and Opportunities for the Medical Device Industry

5.1 Leading business concerns for 2011–2012

5.1.1 Leading business concerns for 2011–2012 by company type

5.1.2 Leading business concerns for 2011–2012 by region

5.1.3 Leading business concerns for 2011–2012 by company turnover

5.2 Key supplier actions to maintain and win buyer business

5.2.1 Actions to maintain and secure buyer business by region

5.2.2 Actions to maintain and secure buyer business by turnover

5.2.3 Actions to maintain and secure buyer business by procurement budget

5.2.4 Actions to maintain and secure buyer business by purchasing decision authority

6 Medical Device Industry Supplier Marketing Spend Activity

6.1 Annual marketing budgets: medical device industry suppliers

6.1.1 Annual marketing budgets by region

6.1.2 Annual marketing budgets by company turnover

6.2 Planned change in marketing expenditure levels

6.2.1 Planned change in marketing expenditure levels by region

6.2.2 Planned change in marketing expenditure levels by company turnover

6.2.3 Planned change in marketing expenditure levels vs. revenue growth expectations

6.3 Future investment by media channel

6.3.1 Future investment by media channel by region

6.3.2 Planned change in marketing spend by company turnover

6.4 Supplier future investment in marketing and sales technology

6.4.1 Planned investment in marketing and sales technologies by region

6.4.2 Planned investment in marketing and sales technologies by company turnover

7 Marketing and Sales Behaviors and Strategies in 2011–2012

7.1 Key marketing aims of suppliers for 2011–2012

7.1.1 Key marketing aims by region

7.1.2 Key marketing aims by company turnover

7.1.3 Key marketing aims by revenue growth expectations

7.2 Essential amendments to marketing activities in 2011–2012

7.2.1 Amendments to marketing activities by region

7.2.2 Amendments to marketing activities by company turnover

7.3 Use of new media for business prospects

7.3.1 Use of new media by region

7.3.2 Use of new media by company turnover

7.4 Critical success factors for choosing a marketing agency

7.4.1 Critical success factors by region

7.4.2 Critical success factors by company turnover

8 Appendix

8.1 Full survey results

8.2 Methodology

8.3 Contact us

8.4 About ICD Research

8.5 Disclaimer

List of Tables

Table 1: Total Global Medical Device Industry Survey Respondents by Company Type, 2011

Table 2: Buyer Respondents by Job Role (%), 2011

Table 3: Buyer Respondents by Global Company Turnover (%), 2011

Table 4: Buyer Respondents by Total Number of Employees in Organization (%), 2011

Table 5: Buyer Respondents by Region (%), 2011

Table 6: Supplier Respondents by Job Role (%), 2011

Table 7: Supplier Respondents by Total Number of Employees in Organization (%), 2011

Table 8: Supplier Respondents by Global Company Turnover (%), 2011

Table 9: Supplier Respondents by Region (%), 2011

Table 10: Revenue Growth Optimism (%), 2009–2011

Table 11: Revenue Growth Optimism by Buyers (%), 2009–2011

Table 12: Revenue Growth Optimism by Suppliers (%), 2009–2011

Table 13: Revenue Growth Optimism by Region (%), 2009–2011

Table 14: Revenue Growth Optimism by Turnover (%), 2011

Table 15: Revenue Growth Optimism by Senior-Level Respondents (%), 2011

Table 16: Changes in Business Structure, Medical Device Manufacturer Industry (%), 2011

Table 17: Changes in Business Structure, Medical Device Industry Supplier Industry (%), 2011

Table 18: Merger and Acquisition Expectations, Medical Devices Manufacturer Industry (%), 2009–2011

Table 19: Merger and Acquisition Expectations, Medical Devices Industry Supplier (%), 2009–2011

Table 20: Merger and Acquisition Activity Expectations by Region (%), 2011

Table 21: Merger and Acquisition Activity Expectations by Company Turnover (%), 2011

Table 22: Demand in Emerging Markets by Medical Device Manufacturers (%), 2011

Table 23: Demand in Emerging Markets by Medical Device Industry Suppliers (%), 2011

Table 24: Growth Expectations in Developed Countries by Medical Device Manufacturers (%), 2011

Table 25: Growth in Developed Countries by Medical Device Industry Suppliers (%), 2011

Table 26: Leading Business Concerns (%), 2009–2010, 2010–2011 and 2011–2012

Table 27: Leading Business Concerns by Company Type (%), 2011–2012

Table 28: Leading Business Concerns by Region (%), 2011–2012

Table 29: Leading Business Concerns by Company Turnover (%), 2011–2012

Table 30: Actions to Maintain and Secure Buyer Business, Buyer Responses (%), 2011

Table 31: Actions to Maintain and Secure Buyer Business, Buyer vs. Supplier Responses (%), 2011

Table 32: Actions to Maintain and Secure Buyer Business by Region (%), 2011

Table 33: Actions to Maintain and Secure Buyer Business by Company Turnover (%), 2011

Table 34: Actions to Maintain and Secure Buyer Business by Procurement Budget (%), 2011

Table 35: Annual Marketing Budgets: Medical Device Industry Suppliers (%), 2009–2011

Table 36: Annual Marketing Budgets by Region (%), 2011

Table 37: Annual Marketing Budgets by Company Turnover (%), 2011

Table 38: Change in Marketing Expenditure: Medical Device Industry Suppliers (%), 2009–2011

Table 39: Planned Change in Marketing Expenditure Levels by Region (%), 2011

Table 40: Planned Change in Marketing Expenditure Levels by Company Turnover (%), 2011

Table 41: Net Change in Planned Marketing Expenditure, All Industries (%) 2011

Table 42: Future Investment by Media Channels: Medical Device Industry Suppliers, 2011

Table 43: Planned Investment in Marketing and Sales Technologies (% Supplier Comparison), 2011

Table 44: Planned Investment in Marketing and Sales Technologies by Region (%), 2011

Table 45: Planned Investment in Marketing and Sales Technologies by Company Turnover (%), 2011

Table 46: Key Marketing Aims: Medical Device Industry Suppliers (%), 2011

Table 47: Amendments to Marketing Activities (% Supplier Comparison), 2011

Table 48: Amendments to Marketing Activities by Region (%), 2011

Table 49: Amendments to Marketing Activities by Company Turnover (%), 2011

Table 50: Use of New Media by Suppliers (% Supplier Comparison), 2011

Table 51: Use of New Media by Region (%), 2011

Table 52: Use of New Media by Company Turnover (%), 2011

Table 53: Critical Success Factors: Medical Device Industry Suppliers (%), 2009–2011

Table 54: Critical Success Factors by Region (%), 2011

Table 55: Critical Success Factors by Company Turnover (% ), 2011

Table 56: Survey Results - Closed Questions

List of Figures

Figure 1: Revenue Growth Optimism (%), 2009–2011

Figure 2: Revenue Growth Optimism by Company Type (%), 2009–2011

Figure 3: Revenue Growth Optimism by Region (%), 2009–2011

Figure 4: Revenue Growth Optimism by Turnover (%), 2011

Figure 5: Revenue Growth Optimism by Senior-Level Respondents (%), 2011

Figure 6: Company Revenue Growth Optimism: Cross-Industry Comparisons (%), 2011

Figure 7: Changes in Business Structure, Medical Device Manufacturer Industry (%), 2011

Figure 8: Changes in Business Structure, Medical Device Industry Supplier Industry (%), 2011

Figure 9: Merger and Acquisition Expectations, Medical Devices Manufacturer Industry (%), 2009–2011

Figure 10: Merger and Acquisition Expectations, Medical Devices Industry Supplier (%), 2009–2011

Figure 11: Merger and Acquisition Activity Expectations by Region (%), 2011

Figure 12: Merger and Acquisition Activity Expectations by Company Turnover (%), 2011

Figure 13: Top Ten Growth Regions (%), 2011

Figure 14: Top Five Emerging Markets, 2011

Figure 15: Demand in Emerging Markets by Medical Device Manufacturers (%), 2011

Figure 16: Demand in Emerging Markets by Medical Device Industry Suppliers (%), 2011

Figure 17: Demand in Emerging Markets by Region (%), 2011

Figure 18: Demand in Emerging Markets by Company Turnover (%), 2011

Figure 19: Top Five Developed Regions by Growth (%), 2011

Figure 20: Growth Expectations in Developed Countries by Medical Device Manufacturers (%), 2011

Figure 21: Growth in Developed Countries by Medical Device Industry Suppliers (%), 2011

Figure 22: Growth Expectations in Developed Countries by Region (% 'Increase' Responses), 2011

Figure 23: Growth Expectations in Developed Countries by Company Turnover (% 'Increase'), 2011

Figure 24: Leading Business Concerns (%), 2011–2012

Figure 25: Leading Business Concerns (%), 2011–2012

Figure 26: Actions to Maintain and Secure Buyer Business, Buyer Responses (%), 2011

Figure 27: Actions to Maintain and Secure Buyer Business, Buyer vs. Supplier Responses (%), 2011

Figure 28: Actions to Maintain and Secure Buyer Business by Company Turnover (%), 2011

Figure 29: Actions to Maintain and Secure Buyer Business, Purchasing Decision Authority (%), 2011

Figure 30: Annual Marketing Budgets of Medical Devices Industry Suppliers (%), 2009–2011

Figure 31: Annual Marketing Budgets by Region (%), 2011

Figure 32: Annual Marketing Budgets by Company Turnover (%), 2011

Figure 33: Change in Marketing Expenditure: Medical Device Industry Suppliers (%), 2009–2011

Figure 34: Planned Change in Marketing Expenditure Levels by Region (%), 2011

Figure 35: Planned Change in Marketing Expenditure Levels by Company Turnover (%), 2011

Figure 36: Change in Marketing Expenditure Levels by Revenue Growth Expectations (%), 2011

Figure 37: Future Investment by Media Channels: Medical Device Industry Suppliers, 2011

Figure 38: Future Investment by Media Channels by Region (% Increase Responses), 2011

Figure 39: Future Investment by Media Channels by Company Turnover (% Increase Responses), 2011

Figure 40: Planned Investment in Marketing and Sales Technologies (% Supplier Comparison), 2011

Figure 41: Planned Investment in Marketing and Sales Technologies by Region (%), 2011

Figure 42: Planned Investment in Marketing and Sales Technologies by Company Turnover (%), 2011

Figure 43: Key Marketing Aims: Medical Device Industry Suppliers (%), 2011

Figure 44: Key Marketing Aims by Region (%), 2011

Figure 45: Key Marketing Aims by Company Turnover (%), 2011

Figure 46: Key Marketing Aims by Revenue Growth Expectations (%), 2011

Figure 47: Amendments to Marketing Activities (% Supplier Comparison), 2011

Figure 48: Amendments to Marketing Activities by Region (%), 2011

Figure 49: Amendments to Marketing Activities by Company Turnover (%), 2011

Figure 50: Use of New Media by Suppliers (% Supplier Comparison), 2011

Figure 51: Use of New Media by Region (%), 2011

Figure 52: Use of New Media by Company Turnover (%), 2011

Figure 53: Critical Success Factors: Medical Device Industry Suppliers (%), 2011

Figure 54: Critical Success Factors by Region (%), 2011

Figure 55: Critical Success Factors by Company Turnover (%), 2011

To order this report:

Medical Devices Industry: Global Medical Devices Industry Outlook Survey 2011–2012: Industry Dynamics, Market Trends and Opportunities, Marketing Spend and Sales Strategies

Medical Devices Business News

More  Company Profile, SWOT and Revenue Analysis!

CONTACT
Nicolas Bombourg
Reportlinker
Email: nbo@reportlinker.com
US: (805)652-2626
Intl: +1 805-652-2626


'/>"/>
SOURCE Reportlinker
Copyright©2010 PR Newswire.
All rights reserved


Related medicine technology :

1. Orthopaedics: Market Prospects & Global Competition
2. 4th Alzheimers Awards Announced in Search of Global Solutions for Better Dementia Care
3. Panacea Global, Inc. Signs Multi-year Contract Valued at Minimum $8.75 Million for Cancer Detection System with Palmverse Limited
4. Nutrastar to Present at the Upcoming 2011 Global Hunter Securities Conference
5. Johnson & Johnson Announces Global Sponsorship of the 2014 FIFA World Cup Brazil™
6. Growth Hormone Deficiency Global Clinical Trials Review, Q2, 2011
7. Flow Cytometry: Products, Technologies and Global Markets
8. Gastrointestinal Endoscopes - Global Pipeline Analysis, Competitive Landscape and Market Forecasts to 2017
9. Global Pharmaceutical Industry Outlook Survey 2011-2012: Industry Dynamics, Market Trends and Opportunities, Buyer Spend and Procurement Strategies
10. MarketsandMarkets: Global Top 10 Medical Devices Market (2010 - 2015)
11. Global Medical Imaging Launches Worlds First Ultrasound Maintenance App
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:2/12/2016)... -- OMS Supply, a large provider of oral surgery supplies ... recent launching of their new company website. The OMS ... enhance the user experience and enable practitioners to browse ... --> --> Despite the fact that ... in early 2016, they have already made an unprecedented ...
(Date:2/12/2016)... , Feb. 12, 2016  Apellis Pharmaceuticals, ... a $47.1 million Series D preferred stock ... Management, Hillhouse Capital Group and venBio Global ... Investments, AJU IB Investment, and Epidarex Capital. The ... to further advance clinical trials in the ...
(Date:2/12/2016)... February 12, 2016 ... titled Chronic Inflammation Global Clinical Trials Review, H2, ... the global clinical trials landscape along with top ... Region, Country (G7 & E7), Trial Status, Trial ... reviews top companies involved and enlists all trials ...
Breaking Medicine Technology:
(Date:2/13/2016)... (PRWEB) , ... February 13, 2016 , ... ... Tech Outlook’s top Clinical Data Management Solution Providers list for its expertise in ... functional and domain expertise to serve the technology needs of global clients. DDi ...
(Date:2/12/2016)... ... February 12, 2016 , ... ... a new initiative—the Siemens Foundation-PATH Ingenuity Fellowships—to develop the advanced skills needed ... top students from U.S. universities who will draw from Siemens’ deep knowledge ...
(Date:2/12/2016)... ... ... Each year, the American Physical Therapy Association (APTA) offers a Combined Sections Meeting. ... Almost 10,000 physical therapists across the country are expected to attend this annual convention ... field and network with their colleagues. As in years past, HydroWorx is proud ...
(Date:2/12/2016)... ... February 12, 2016 , ... ... at Zuckerberg San Francisco General Hospital on April 5-7. The series is a ... create new habits. The workshops cover a broad range of topics, including coaching ...
(Date:2/12/2016)... ... February 12, 2016 , ... AssureVest Insurance Group, a locally owned ... charity drive that will raise funds earmarked to purchase computers and software for Mrs. ... , “My school is in a low-income area and has more than 60 2nd ...
Breaking Medicine News(10 mins):