Navigation Links
Global Medical Device Marketing Groups Respond to Internal Cost Pressures
Date:1/17/2013

CHAPEL HILL, N.C., Jan. 17, 2013 /PRNewswire/ -- Savvy medical device marketing organizations adapt to the lifecycle of the company and its products. For example, nearly 60% of large, established medical device companies do not report up to a global marketing head, preferring a decentralized approach with marketing activities organized and executed by business units. Emerging medical device companies, on the other hand, employ a head of global marketing to align the 80% or more of marketing that takes place in the United States, according to recent benchmarking research.

In this environment where every expense is scrutinized, however, decentralization increases the required investment for marketing, a traditional cost center, in large and maturing companies. "Medical Device Marketing Excellence: Optimizing Group Structure & Operations," a primary research study conducted by Best Practices, LLC, examines the ways medical device marketing leaders are tackling their increasingly global operations with limited resources by updating the structure, refocusing on high-value activities, and shifting staff to critical emerging markets.

Download a complimentary white paper at http://www.best-in-class.com/rr1196.htm that includes selected best practices drawn from extensive primary research with marketing leaders from 15 medical device companies.

Notable insights of the research include:

  • In the large medical device segment, 57% of companies conduct social media marketing from a center of excellence. However, 43% of companies indicate social media activities are still done at the business unit level.
  • 75% of emerging medical devices companies in the study conduct new product evaluation and analysis at the corporate level. New product launches and meeting planning are also done primarily at the corporate level for these emerging companies.

The full 71-page report contains more than 100 benchmark metrics segmented by large and emerging medical device marketing organizations and 12 executive narratives, providing managers and directors with staffing and budget resource levels, structure guidance, marketing activities by market location, and resource and structure trends for 2013.

For more information on optimizing medical device marketing structure and operations, contact us at 919.403.0251 or at bestpractices@best-in-class.com.    

BEST PRACTICES, LLC is a leading benchmarking, consulting and advisory services firm serving biopharmaceutical and medical device companies worldwide.

Best Practices, LLC's clients include the top 50 global healthcare companies. The firm conducts primary research and consulting using its comprehensive proprietary benchmarking tools and analysis. The operational insights, findings and analysis form the basis for our reports, database, and advisory services to support executives in commercial and R&D operations.


'/>"/>
SOURCE Best Practices, LLC
Copyright©2012 PR Newswire.
All rights reserved

Related medicine technology :

1. Pharmaceuticals: Global Industry Guide
2. Global Biosimilars: A return to optimism?
3. Global Bariatric (Obesity) Surgical Devices Industry
4. Global Digital Radiography Industry
5. Global Market for Industrial and Institutional Cleaning Products to Exceed $52 Billion by 2018, Hand Sanitizers Poised to Reach $226.3 Million by 2018
6. CAHG Wins Global Award for Third Consecutive Year
7. Amgen to Acquire deCODE Genetics, a Global Leader in Human Genetics
8. Global Market for Radiation Therapy Equipment to Reach $6.8 Billion by 2018
9. Global Market for Laboratory Glassware and Plasticware to Reach $6.16 Billion by 2018, Pipettes and Pipettors Market $1.1 Billion
10. Global Anticoagulants Industry
11. Global Operating Tables Industry
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:7/28/2017)... 2017 Hill-Rom Holdings, Inc. ("Hill-Rom") (NYSE: HRC), ... ended June 30, 2017, and updated its financial outlook ... For the fiscal third quarter, Hill-Rom reported earnings ... diluted share in the prior-year period. These results reflect ... diluted share primarily related to the non-cash write-down of ...
(Date:7/27/2017)... July 27, 2017  West Pharmaceutical Services, Inc. (NYSE: ... for the second-quarter 2017 and updated financial guidance for ... Second-Quarter 2017 Highlights Reported net sales ... the prior-year quarter. Net sales at constant currency (organic) ... EPS was $0.51, compared to $0.60 in the prior-year ...
(Date:7/26/2017)... , July 26, 2017 Sancilio Pharmaceuticals Company, ... our clinical trial evaluating Altemia TM , an oral ... and Sickle Cell Disease (SCD). The SCOT Trial, is ... efficacy and safety of Altemia TM in pediatric ... under US IND 125274. ...
Breaking Medicine Technology:
(Date:8/18/2017)... ... August 18, 2017 , ... ... LLC (“Quick”), a highly specialized asset-light logistics provider of complex transport solutions ... definitive agreement to purchase Unitrans International Corporation, a division of Roadrunner Transportation ...
(Date:8/18/2017)... (PRWEB) , ... August 18, 2017 , ... ... this summer’s edition of “Vision & Hearing,” advocating for active, healthy lifestyles and ... on resources available for individuals with hearing impairments and shares the latest innovations ...
(Date:8/18/2017)... , ... August 18, 2017 , ... ... handling handheld devices. Through an educational webinar, they will present the line of ... chance to learn how easy you can automate everyday pipetting tasks. , Ideal ...
(Date:8/18/2017)... ... August 18, 2017 , ... Hernandez Insurance Agencies, a northern ... the greater DC region, is inaugurating a “New Leash On Life” charity initiative ... training them to be companions for veterans in need. , The Semper K9 ...
(Date:8/18/2017)... ... 18, 2017 , ... Moore Insurance, a Houston area agency ... is launching a regional charity effort to provide publicity assistance and generate donations ... Tumor Foundation (PBTF) has raised nearly $30 million in donations that has been ...
Breaking Medicine News(10 mins):