Navigation Links
Global Medical Device Marketing Groups Respond to Internal Cost Pressures
Date:1/17/2013

CHAPEL HILL, N.C., Jan. 17, 2013 /PRNewswire/ -- Savvy medical device marketing organizations adapt to the lifecycle of the company and its products. For example, nearly 60% of large, established medical device companies do not report up to a global marketing head, preferring a decentralized approach with marketing activities organized and executed by business units. Emerging medical device companies, on the other hand, employ a head of global marketing to align the 80% or more of marketing that takes place in the United States, according to recent benchmarking research.

In this environment where every expense is scrutinized, however, decentralization increases the required investment for marketing, a traditional cost center, in large and maturing companies. "Medical Device Marketing Excellence: Optimizing Group Structure & Operations," a primary research study conducted by Best Practices, LLC, examines the ways medical device marketing leaders are tackling their increasingly global operations with limited resources by updating the structure, refocusing on high-value activities, and shifting staff to critical emerging markets.

Download a complimentary white paper at http://www.best-in-class.com/rr1196.htm that includes selected best practices drawn from extensive primary research with marketing leaders from 15 medical device companies.

Notable insights of the research include:

  • In the large medical device segment, 57% of companies conduct social media marketing from a center of excellence. However, 43% of companies indicate social media activities are still done at the business unit level.
  • 75% of emerging medical devices companies in the study conduct new product evaluation and analysis at the corporate level. New product launches and meeting planning are also done primarily at the corporate level for these emerging companies.

The full 71-page report contains more than 100 benchmark metrics segmented by large and emerging medical device marketing organizations and 12 executive narratives, providing managers and directors with staffing and budget resource levels, structure guidance, marketing activities by market location, and resource and structure trends for 2013.

For more information on optimizing medical device marketing structure and operations, contact us at 919.403.0251 or at bestpractices@best-in-class.com.    

BEST PRACTICES, LLC is a leading benchmarking, consulting and advisory services firm serving biopharmaceutical and medical device companies worldwide.

Best Practices, LLC's clients include the top 50 global healthcare companies. The firm conducts primary research and consulting using its comprehensive proprietary benchmarking tools and analysis. The operational insights, findings and analysis form the basis for our reports, database, and advisory services to support executives in commercial and R&D operations.


'/>"/>
SOURCE Best Practices, LLC
Copyright©2012 PR Newswire.
All rights reserved

Related medicine technology :

1. Pharmaceuticals: Global Industry Guide
2. Global Biosimilars: A return to optimism?
3. Global Bariatric (Obesity) Surgical Devices Industry
4. Global Digital Radiography Industry
5. Global Market for Industrial and Institutional Cleaning Products to Exceed $52 Billion by 2018, Hand Sanitizers Poised to Reach $226.3 Million by 2018
6. CAHG Wins Global Award for Third Consecutive Year
7. Amgen to Acquire deCODE Genetics, a Global Leader in Human Genetics
8. Global Market for Radiation Therapy Equipment to Reach $6.8 Billion by 2018
9. Global Market for Laboratory Glassware and Plasticware to Reach $6.16 Billion by 2018, Pipettes and Pipettors Market $1.1 Billion
10. Global Anticoagulants Industry
11. Global Operating Tables Industry
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/14/2017)... , June 14, 2017  In 2016, Embodied ... Startups pitch competition and came away with $25,000 ... is described by Forbes as "entering the life of ... Association as teaching "empathy to medical professionals in an ... was recently named a finalist for the Department of ...
(Date:6/12/2017)... 2017 Kineta, Inc., a biotechnology company focused on ... Vice President of R&D and Head of Virology Kristin Bedard ... for the Northwest and Beyond meeting sponsored by Life ... 2017 from 8:30-10:30 AM PDT at the Agora Conference Center ... Dr. Bedard will be joined by other leaders in infectious ...
(Date:6/10/2017)... June 9, 2017  Shane K. Burchfield, DPM, is recognized by ... as a Podiatrist in Alabama . ... First Foot Care. He brings over 20 years of experience, as ... and healthcare, to his role. ... PC is pleased to welcome you to his practice," ...
Breaking Medicine Technology:
(Date:6/26/2017)... ... 26, 2017 , ... Dr. Martin Bastuba, MD, FACS, founder ... the Fertility Center of California, is pleased to announce the addition of two ... TESA (percutaneous testicular sperm extraction). These minimally invasive treatments are primarily used to ...
(Date:6/26/2017)... ... 2017 , ... Maryland’s soybean farmers have improved the sustainability ... the United Soybean Board. , Thanks to the responsible use of technology ... on less land per bushel, the report says. The United Soybean Board’s “Soy ...
(Date:6/26/2017)... ... June 26, 2017 , ... LARKR™ , an innovative new smartphone ... state across the country to join its online treatment platform. , Launching in ... reach a substantially greater number of people in need nationwide, and to supplement their ...
(Date:6/26/2017)... ... June 26, 2017 , ... KICKICO , a protocol built on Ethereum ... solve many catastrophic issues within funding campaigns. KICKICO developers are testing the platform, which ... - the raising of funds through the power of many - has been around ...
(Date:6/25/2017)... ... June 25, 2017 , ... FCPX LUT Vintage Volume 2 for Final ... FCPX LUT Vintage Volume 2 contains 60 different color-grade presets, giving editors multiple options ... and blurs to single out subjects, plus much more. FCPX LUT Vintage Volume 2 ...
Breaking Medicine News(10 mins):