With increased opportunities and broader applications, big distributors have created their own niche by introducing private label cleaning products. In addition, a few giant retailers such as Wal-Mart and Home Depot are providing stiff competition to I&I producers, by offering increased shelf-space to private label cleaning supplies. Product differentiation has been a winning strategy to gain recognition and market share. Among other conventional methods of product differentiation, branding is the most favored one. Product features such as compatibility with environment, mildness, safety and multidimensional application are the decisive factors.
Food and Dairy Processing Cleaners are primed to grow at a robust pace through 2018, propelled by the need for high performance cleaning and hygiene agents. Certain specialized cleaners such as sanitizers and degreasers that aim at removing stubborn grease and stains and cleaners with high efficiency at both low and high temperatures are widely used in the food service industry. Augmented concerns towards prevention of cross contamination from soiled cooking platforms, utensils and accessories, in addition to hazardous food bacteria such as E. coli, would drive market demand.
The worldwide I&I cleaning chemicals market is highly fragmented with existence of large number of global and regional players. However, a handful of players have a dominant presence in worldwide market. Key players profiled in the report include 3M Company, Arrow-Magnolia International, Inc., Avmor, Church & Dwight Co., Inc., The ArmaKleen Company, BASF Care Chemicals, Croda International Plc, Diversey, Inc., DuBois Chemicals, Ecolab, Inc., Guardian Chemicals, Inc., GOJO Industries, Inc., Henkel AG & Co. KGaA, Kao Corporation, Kimberly-Clark Corporation, Lion Corporation, Lonza Group Ltd., National Chemical Laboratories, Procter & Gamble, Reckitt Benckiser Plc, Spartan Chemical Co., and Zep Inc., among several others
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