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Global Generics Strategy - Key Drivers, Markets and Trends for Pharmaceutical Companies
Date:4/17/2013

FARMINGTON, Conn., April 17, 2013 /PRNewswire-iReach/ -- Generic manufacturing has become increasingly crucial in the present economic climate due to various factors that have necessitated the reduction of healthcare expenditures. Financial austerity in Europe, slowed economic growth in the US, a growing aging population, and an associated increase in the demand for healthcare, are some of the key drivers responsible for governments initiatives aimed at drastically reducing their healthcare spending. Pharmaceutical companies are often the parties on the receiving end of these price cuts, while generic manufacturers reap the benefits, as their products enjoy improved sales as a result of these initiatives.

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Generic manufacturers have been quick to capitalize on the misfortunes of their branded pharmaceutical counterparts by increasing their Abbreviated New Drug Application (ANDA) filings in a bid to capture market share in the highly competitive global pharmaceuticals space. The branded versions of Tevas 147 product registrations awaiting FDA approval at the end of January 2013, collectively generated sales of over $91 billion for their originator companies in 2012. This further reaffirms the strategic positioning of generic manufacturers in the current pharmaceutical landscape.

PharmaSphere: Global Generics Strategy - Key Drivers, Markets and Trends in 2013

This report identifies the key generic players in various pharmaceutical markets, including a special focus on emerging markets such as India, China, Russia, and Brazil. Key trends, significa
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